At a Glance
- Tasks: Lead research and insights to understand diverse gaming audiences and shape game portfolios.
- Company: Join Square Enix, a leader in the gaming industry with a passion for innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Make a real impact on game development by providing actionable insights and strategies.
- Qualifications: Experience in consumer insights, market research, and team leadership.
The predicted salary is between 67500 - 82500 £ per year.
Square Enix is seeking a Director of Consumer & Market Insights to lead research and insights across SE West, delivering deep, actionable intelligence about diverse audiences. The role reports to the Head of Data-Driven Insights and collaborates with Development, Marketing, Creative, Sales and Data teams to shape a portfolio of games and entertainment.
The ideal candidate will guide a small, nimble team through design to development, covering testing, publishing strategy, and launch performance.
Global Head of Player Insights & Strategy employer: Square Enix
Square Enix is an exceptional employer, offering a vibrant and collaborative work culture that thrives on creativity and innovation. As a Marketing Manager in London, you will be part of a passionate team dedicated to delivering unforgettable gaming experiences, with ample opportunities for professional growth and development. The company's commitment to employee well-being and its dynamic environment make it an ideal place for those looking to make a meaningful impact in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Player Insights & Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Square Enix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Square Enix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Square Enix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Square Enix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Head of Player Insights & Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Square Enix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Square Enix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Square Enix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Square Enix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Square Enix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Square Enix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
