After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. About the roleThe Channel Expansion Manager leads the delivery of our third party sales channels — Independent Consultants and Resellers — across international markets. That second half means finding where a channel is breaking down, building the processes that don't yet exist, and fixing the operational problems that cap how fast a market can grow. This isn't a planning role. You're the connective tissue between Channel Sales and every function expansion depends on — and you're judged on what actually ships. Builds where there's nothing – You're a structured thinker who thrives in ambiguity and is comfortable designing a process from scratchShips and fixes – You take more satisfaction in landing a change than in writing the plan for itIs commercially curious – You want to know what's driving the numbers, not just what the numbers areGets things done through others – You deliver through teams you don't manage, and you're good at itIs tenacious – You'll chase, challenge, and push for a decision rather than wait for oneOperates independently – You're proactive and highly organized, and you don't need to be managed closelyWhat you'll be doingScaling existing marketsOwn a portfolio of improvement programs that take early-stage, manually run channels and make them scalableDiagnose where a channel is breaking down using performance data, partner feedback, and frontline input — separating root causes from symptomsDesign, document, and implement the processes that don't yet exist across partner onboarding, deal registration, lead routing, escalation, and support handoffsRemove the manual workarounds, bottlenecks, and single points of dependency that cap growthPrioritise the improvement backlog by impact on partner productivity, revenue, and operational riskLand changes properly: train the teams affected, document the new way of working, and confirm the fix has heldLaunch delivery & market readinessRun the end-to-end delivery of channel launches, translating expansion decisions into live sales channelsTurn agreed priorities into executable market plans with clear owners, milestones, dependencies, and datesTurn the channel proposition into a market-ready go-to-market plan covering target partner profile, recruitment, onboarding, and enablementCoordinate everything needed to go live — partner collateral, training, incentive mechanics, and support modelsClose out market-specific regulatory, legal, and compliance requirements with Legal, Risk, and Compliance, including partner contracting and due diligenceHand over cleanly to the teams running each market day to day, and feed learnings back into the global playbookOperating model, systems & dataWork with Sales Support and Tooling to decide how the channel should run operationally — onboarding workflows, deal registration, quoting, commission and payout, contract administration — then partner with Sales Operations, Finance, and the regions to implement itDefine the reporting that gives leadership visibility of partner pipeline, activation, and productivity by market and channel, working with F&S and Data Science to build itSurface risks to channel targets early, working with the regions who own their pipeline and forecastAlignment & unblockingAct as the single point of coordination for channel expansion across Product, Sales, Operations, Finance, Legal, Risk, Compliance, Marketing, and EnablementLine up the stakeholders each programme depends on, secure their commitment, and hold them to agreed deliverables and datesIdentify blockers early, resolve them directly where you can, and escalate with a clear recommendation where the decision sits above youBroker trade-offs between competing functional priorities, and communicate progress, risks, and results to senior stakeholdersMarket analysisInput into the analysis behind market-level pricing, commission structures, and incentive models with Channel Sales, Product, and FinanceResearch market and competitor channel programs, turning insight into decision-ready recommendations and business casesDevelop new ideas into briefs that frame the opportunity, the options, the commercial case, and your recommendation — to a standard that can go to GTM leadershipYour experienceRequired: Proven experience in sales operations, business operations, program management, or channel-related rolesDemonstrated experience designing and implementing commercial processes from scratch, and improving processes that aren't workingA track record of diagnosing operational problems and delivering fixes that stuck — ideally somewhere scaling quickly or lacking existing structureAbility to run multiple complex, cross-functional programs concurrently and to a deadlinePreferred: Strong commercial acumen and analytical skills, with confidence working across performance data and financial modelsExperience supporting market entry or international expansionFamiliarity with channel sales models, partner programs, or indirect distributionExperience with commission, incentive, or partner payout processesExperience in technology, payments, financial services, or platform-based businessesExperience across multiple European markets, or across APAC and the US, and comfort working across time zonesWork environment & conditionsReports to: Head of ExpansionLevel: Individual contributorCoverage: All third party channels — Independent Consultants and Resellers — across all marketsLocation: London United Kingdom Hours: Full-time, with flexibility required to work across time zonesEquipment: Computer and necessary software providedWhy this role mattersEvery market we open and every partner we sign depends on someone making the channel actually work — the onboarding that doesn't stall, the deal registration that doesn't get lost, the launch that goes live on the date it was promised. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Contact us here with hiring practice or data usage questions. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Together, we're helping build a financial system that is open to everyone. Privacy Policy
Channels Manager in London employer: Square Capital
Square is an exceptional employer that fosters a culture of growth, accountability, and inclusivity. With a focus on empowering employees through comprehensive benefits like remote work options, flexible time off, and robust medical insurance, we ensure that our team members can thrive both professionally and personally. Located in the UK, this role offers the unique opportunity to lead a high-performing sales team while making a meaningful impact in the evolving landscape of commerce and financial services.
