Commerce BA: AI‑Driven Discovery & Digital Commerce in London

Commerce BA: AI‑Driven Discovery & Digital Commerce in London

London Full-Time 35000 - 45000 £ / year (est.) Home office (partial)
SQLI

At a Glance

  • Tasks: Support client discovery, document requirements, and contribute to innovative commerce solutions.
  • Company: Join SQLI, a leader in digital transformation and customer experience.
  • Benefits: Medical and dental insurance, global certifications, and a fun team environment.
  • Other info: Collaborative culture with opportunities for growth and learning.
  • Why this job: Shape the future of digital commerce with AI-driven tools and real client impact.
  • Qualifications: 2-5 years in BA or consulting, with a passion for eCommerce and technology.

The predicted salary is between 35000 - 45000 £ per year.

SQLI, a European leader in customer experience and digital transformation, helps major international brands create value through technology and digital innovation. From strategy to the deployment of our clients' technological assets, we design and build robust, high-performance architectures and engaging experiences by combining cutting-edge technologies, proven methodologies, and deep technical expertise.

To strengthen our teams (2,200 people across 12 countries), we are recruiting passionate individuals who share our values: Creative Spirit, Commitment, Forward Thinking.

This role suits someone with a minimum of 2–3 years into their BA career who wants to get deeper into digital commerce quickly. You’ll work alongside our Senior Business Analyst and consulting team, supporting commerce solution design and delivery across a range of clients and sectors. The discovery and BA methodology you’ll be working within is something we’re actively building out, with AI-assisted tooling at its core, so there’s genuine scope to help shape how it works rather than just follow it.

The work covers pre-sales, discovery, requirements definition, and delivery support. You’ll be on real client briefs where the BA input directly shapes what gets built.

What You’ll Do

  • Support client discovery and workshops: Assist in running discovery sessions, stakeholder interviews, and workshops. Help gather and document requirements and build toward leading these independently over time.
  • Document and communicate clearly: Produce user stories, functional specifications, acceptance criteria, and feature value matrices that both technical and non-technical audiences can work from.
  • Define and structure scope: Break down briefs into clear deliverables, helping to shape project scope, timelines, and work breakdown structures alongside the senior BA.
  • Support pre-sales and estimation: Contribute to RFP responses and statements of work. Develop a feel for how BA input shapes what gets sold and delivered.
  • Work within the SQLI discovery framework: Use and contribute to SQLI’s evolving discovery methodology, including AI-assisted tooling built to improve the speed and quality of discovery outputs.
  • Stay current on commerce and technology: Follow developments in eCommerce, personalisation, and AI, and bring that thinking into client conversations and internal practice development.
  • Connect teams: Help keep client stakeholders and technical delivery teams on the same page, supporting alignment across commercial, strategic, and delivery goals.

Qualifications

  • Starting out in digital or eCommerce: Around 2–5 years in a BA, product, or consulting role in a digital or eCommerce environment. You want a role where the work is varied and the learning curve is genuine.
  • Commercially curious: You understand that BA work is about value, not just requirements. You’re developing a sense of how scope, budget, and business goals fit together.
  • Clear communicator: You can explain complex ideas simply, in writing and in conversation, to different types of audiences.
  • Detail-oriented and logical: Good at breaking problems into structured parts and following them through to clear outputs.
  • Interested in eCommerce and emerging technology: Curious about how modern commerce platforms work and how AI is changing discovery, personalisation, and commerce delivery.
  • Collaborative and adaptable: Comfortable in a small team where the work shifts and learning on the job is part of it.

Core eCommerce experience in at least one platform is essential; including:

  • Adobe Commerce / Magento
  • CommerceTools
  • Scayle
  • Shopify
  • BigCommerce
  • SAP Commerce / hybris
  • VTex
  • Salesforce Commerce Cloud

Experience of other related platforms would also be beneficial; for example:

  • Adobe Experience Cloud
  • FluentCommerce, OneStock (or similar OMS products)
  • Contentful, Acquia (or similar CMS products)
  • Akeneo (or other similar PIM products)
  • Algolia, Athos Commerce/Klevu (or other similar product discovery products)

Additional Information

What do we offer?

  • Medical and Dental Health insurance
  • Opportunity to gain globally recognised certificates
  • The chance to be part of an amazing global team
  • A fun and collaborative working environment

Commerce BA: AI‑Driven Discovery & Digital Commerce in London employer: SQLI

SQLI is an exceptional employer that fosters a creative and collaborative work culture, where employees are encouraged to innovate and contribute to the evolving landscape of digital commerce. With a strong focus on employee growth, SQLI offers opportunities for professional development through globally recognised certifications and hands-on experience with cutting-edge technologies. Located in a dynamic environment, team members enjoy a supportive atmosphere that values commitment and forward-thinking, making it an ideal place for those looking to make a meaningful impact in their careers.

SQLI

Contact Details:

SQLI Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Commerce BA: AI‑Driven Discovery & Digital Commerce in London

Get to Know Your E-commerce Community

Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like SQLI are looking for when hiring for a Commerce BA: AI‑Driven Discovery & Digital Commerce.

Showcase Your Skills with an Online Portfolio

In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to SQLI for the Commerce BA: AI‑Driven Discovery & Digital Commerce, a tangible demonstration of your skills could make a huge difference.

Attend E-commerce Events and Conferences

Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at SQLI as a Commerce BA: AI‑Driven Discovery & Digital Commerce, rub shoulders with their representatives when possible!

Utilise Company Resources

Don’t forget to check out SQLI’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Commerce BA: AI‑Driven Discovery & Digital Commerce.

We think you need these skills to ace Commerce BA: AI‑Driven Discovery & Digital Commerce in London

Business Analysis
Digital Commerce
Stakeholder Management
Requirements Gathering
User Story Creation
Functional Specification Development
Project Scope Definition

Some tips for your application 🫡

Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at SQLI, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.

Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with SQLI's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.

Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.

Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at SQLI. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.

How to prepare for a job interview at SQLI

Show Off Your E-commerce Know-How

In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that SQLI uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.

Portfolio Power: Showcase Your Results

For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.

Technical Questions: Prep for the Specifics

Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!

Engage in a Conversational Style

Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at SQLI. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!