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- Tasks: Lead SEO and Paid Media campaigns for diverse clients, driving performance and growth.
- Company: Join a dynamic agency with a collaborative and supportive culture.
- Benefits: Enjoy a competitive salary, 33 days holiday, flexible hours, and professional development budget.
- Why this job: Make an impact with data-driven strategies and innovative marketing solutions.
- Qualifications: 3+ years in SEO and PPC, strong analytical skills, and excellent communication.
- Other info: Be part of a fun team with regular social events and opportunities for growth.
The predicted salary is between 30000 - 35000 £ per year.
To lead the strategic planning and execution of high-performing SEO and Paid Media campaigns across a portfolio of clients. This hands-on, client-facing role is vital to campaign delivery and cross-functional collaboration. The ideal candidate will bring a deep understanding of performance marketing, a commercially focused mindset, and a collaborative approach to working across departments to enhance team knowledge and capabilities.
KEY RESPONSIBILITIES
- Develop and execute multi-channel digital strategies aligned with client objectives, with a focus on SEO and PPC performance.
- Plan, manage, and optimise paid campaigns across Google Ads, Bing, Meta, and LinkedIn, focusing on lead generation, ROI, and budget efficiency.
- Conduct keyword research, competitor audits, and audience targeting analysis.
- Implement on-site and technical SEO improvements, collaborating with developers and the content team as required.
- Optimise site architecture, metadata, schema markup, and content for search visibility and performance.
- Track, analyse, and report on campaign performance, providing actionable insights and recommendations.
- Use data-driven analysis to identify growth opportunities and predictive trends for our clients.
- Maintain exceptional client relationships with a focus on long-term partnership and account expansion.
- Support new business development by providing data and strategic recommendations, and contribute to compelling pitch decks and proposals.
- Share knowledge and contribute to upskilling across the team through training sessions, development workshops, and best practice sharing.
- Support process improvement and help refine campaign workflows to enhance quality and efficiency.
- Collaborate closely with Content, Design, Development, and wider marketing teams to ensure cross-channel alignment and integration.
ESSENTIAL SKILLS
- 3+ years’ experience delivering both SEO and PPC campaigns.
- Strong working knowledge of tools and platforms, including Google Ads, GA4, Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, and Microsoft Ads.
- Deep understanding of technical SEO principles, including crawlability, indexing, site speed, schema, and structured data.
- Excellent communication skills, with the ability to present data-driven insights to clients and stakeholders.
- Commercially minded — able to see the bigger picture and prioritise actions that drive measurable results.
- Confident working with data to inform strategy and decision-making.
DESIRABLE ATTRIBUTES
- Agency background with experience managing multiple clients across sectors.
- Comfortable leading training sessions or knowledge-sharing workshops.
- Working knowledge of HTML, CSS, or CMS platforms such as WordPress or Shopify.
- Experience with conversion rate optimisation (CRO) and A/B testing tools.
WHY SQ?
- A competitive salary of £30,000 – £35,000, based on your experience.
- 33 days' holiday (inclusive of Bank Holidays).
- Pension contributions.
- Flexible start and finish times to support work-life balance.
- Professional development budget for courses, certifications, and conferences.
- Access to premium AI tools and marketing platforms.
- Collaborative, fun, and supportive team culture that celebrates wins and learns from challenges.
- Free breakfast, unlimited tea and coffee.
- Regular social events, team activities, and charity initiatives.
Senior Digital Marketing Specialist in Lancaster employer: SQ Digital
Contact Detail:
SQ Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Specialist in Lancaster
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend digital marketing events. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO and PPC campaigns. We love seeing real results, so make sure to highlight the impact of your work and any data-driven insights you've provided.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and come armed with questions about their digital strategies. We want to see your enthusiasm and understanding of their goals, so let’s make it a two-way conversation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate candidates who are ready to dive into the world of digital marketing with us.
We think you need these skills to ace Senior Digital Marketing Specialist in Lancaster
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with SEO and PPC campaigns in your application. We want to see how you've used tools like Google Ads and SEMrush to drive results, so don’t hold back!
Be Data-Driven: Since this role is all about performance marketing, include examples of how you've used data to inform your strategies. We love candidates who can present insights that lead to actionable recommendations.
Tailor Your Application: Take a moment to customise your application for us. Mention specific projects or achievements that align with our key responsibilities, especially around client relationships and campaign optimisation.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at SQ Digital
✨Know Your SEO and PPC Inside Out
Make sure you brush up on your knowledge of SEO and PPC strategies. Be ready to discuss specific campaigns you've managed, the tools you've used like Google Ads and SEMrush, and how you've optimised them for better performance. This shows you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've tracked campaign performance and made adjustments based on analytics. This will demonstrate your ability to think commercially and prioritise actions that drive measurable results.
✨Highlight Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to share examples of how you've collaborated in the past. Discuss any training sessions or workshops you've led, and how you've contributed to team knowledge. This will show that you're a team player who values cross-functional collaboration.
✨Prepare Questions That Show Your Interest
Think of insightful questions to ask during the interview that reflect your understanding of the company’s goals and challenges. For instance, inquire about their current digital strategies or how they measure success in their campaigns. This not only shows your interest but also your proactive approach to understanding their needs.
