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- Tasks: Lead AI-driven marketing strategies and manage diverse client campaigns for measurable growth.
- Company: Dynamic agency in Lancaster, pioneering the future of performance marketing.
- Benefits: Competitive salary, 33 days holiday, flexible hours, and professional development budget.
- Why this job: Shape the future of marketing with cutting-edge AI tools and a collaborative team.
- Qualifications: 4+ years in SEO/PPC, strong analytical skills, and a passion for AI innovations.
- Other info: Enjoy a hybrid work environment and regular social events with a supportive team.
The predicted salary is between 35000 - 50000 £ per year.
We’re seeking an outstanding Performance Marketing Specialist to lead our agency's shift towards AI-driven marketing excellence. This role goes beyond traditional performance marketing, offering the opportunity to pioneer Generative Engine Optimisation (GEO) and influence how a progressive agency competes in the AI-powered search era. Based in Lancaster with hybrid flexibility, you will deliver national-scale campaigns without the Manchester commute.
PURPOSE OF THIS ROLE
As a Performance Marketing Specialist, you’ll lead the technical strategy and execution for a focused portfolio of around 10 diverse clients with monthly ad spends of £30k - £50k+. You will act as the senior technical authority for SEO and Paid Media. You’ll be responsible for driving innovation, specifically integrating AI and Generative Engine Optimisation (GEO) into our workflows, while supporting and mentoring our team of 4 Digital Marketing Executives to ensure excellence across all campaigns.
KEY RESPONSIBILITIES
- Develop and execute integrated SEO and paid media strategies that deliver measurable ROI and sustainable growth.
- Manage paid campaigns across Google Ads (PMax), Meta, and LinkedIn with full budget accountability.
- Support our agency's GEO (Generative Engine Optimisation) strategy to ensure clients appear in AI-powered search results.
- Leverage AI tools to scale ad creative development, accelerate keyword research, and automate technical SEO audits.
- Establish success metrics and benchmarks for AI-driven initiatives as the industry standards evolve.
- Document learnings and build repeatable frameworks that can scale across the agency.
- Stay at the forefront of AI marketing developments through continuous learning and experimentation.
- Use data-driven analysis to identify growth opportunities and predictive trends for our clients.
- Maintain exceptional client relationships with a focus on long-term partnership and account expansion.
- Support new business development by providing data and strategic recommendations, and contribute to compelling pitch decks and proposals.
- Act as the senior technical lead for our ambitious, growing team of 4 Digital Marketing Executives, providing guidance on complex campaign setups and troubleshooting.
- Conduct regular training sessions on advanced techniques, emerging AI tools, and industry best practices.
- Work closely with the Digital Marketing Manager to refine agency processes, using AI to automate reporting and routine tasks.
- Collaborate with the wider team to ensure client campaigns are optimised for both conversion and AI-driven search.
ESSENTIAL SKILLS
- 4+ years of experience delivering integrated SEO and PPC campaigns, with demonstrable results in competitive markets.
- A deep, demonstrable interest in Generative Engine Optimisation (GEO) and a clear vision for how AI will reshape the search landscape.
- Proven track record managing client relationships, with a focus on retention and long-term account growth.
- Agency experience strongly preferred.
- Expert understanding of Google Ads, GA4, Search Console, Google Tag Manager, SEMrush, Screaming Frog, and Microsoft Ads.
- Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
- Excellent communication and presentation skills.
- Commercially astute with a results-driven mindset and ability to prioritise high-impact activities.
- Demonstrated experience using AI tools to enhance marketing output and efficiency.
- Comfort with ambiguity.
WHY SQ?
- Lead the Future: A unique opportunity to shape the agency’s AI and GEO roadmap.
- Collaborative Culture: Work directly with our CEO, senior managers, and a talented digital marketing team.
- Growth: A clear path to seniority as the performance department expands.
- Hybrid Flexibility: Genuine flexibility around start/finish times and working from home.
- Modern Agency: We invest in premium AI tools and marketing platforms.
Your First Year
Drive measurable results across your portfolio, implement AI workflow optimisations, establish our GEO framework, and mentor the team to elevated performance.
Competitive Benefits Package
- A competitive salary of £35,000 – £50,000, based on your experience.
- 33 days' holiday (inclusive of Bank Holidays).
- Pension contributions.
- Flexible start and finish times to support work-life balance.
- Professional development budget for courses, certifications, and conferences.
- Access to premium AI tools and marketing platforms.
- Collaborative, fun, and supportive team culture.
- Free breakfast, unlimited tea and coffee.
- Regular social events, team activities, and charity initiatives.
Performance Marketing Specialist in Lancaster employer: SQ Digital
Contact Detail:
SQ Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in Lancaster
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially any campaigns that highlight your experience with SEO and PPC. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Be ready to discuss how you can integrate AI and GEO into their marketing strategies. Tailor your answers to show you understand their needs and can drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Performance Marketing Specialist in Lancaster
Some tips for your application 🫡
Show Your Passion for AI: When you're writing your application, make sure to highlight your enthusiasm for AI and Generative Engine Optimisation. We want to see how you envision these technologies reshaping the marketing landscape!
Be Specific About Your Experience: Don’t just list your past roles; dive into the specifics of your achievements in SEO and PPC campaigns. We love numbers, so if you can quantify your success, do it! It helps us see the impact you've made.
Tailor Your Application: Make sure your application speaks directly to the role. Use the job description as a guide to align your skills and experiences with what we’re looking for. This shows us you’ve done your homework and are genuinely interested.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. Share a bit about yourself and why you’re excited about this opportunity at StudySmarter, but maintain that balance between personal touch and professionalism.
How to prepare for a job interview at SQ Digital
✨Know Your AI Tools
Familiarise yourself with the latest AI tools mentioned in the job description, like ChatGPT and Midjourney. Be ready to discuss how you've used these tools in past campaigns or how you envision integrating them into your strategies.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to interpret complex data sets. Bring examples of how you've used data-driven analysis to identify growth opportunities for clients, and be ready to discuss specific metrics that showcase your success.
✨Understand Generative Engine Optimisation (GEO)
Dive deep into the concept of GEO and its implications for performance marketing. Be prepared to share your thoughts on how AI is reshaping the search landscape and how you can lead the agency's efforts in this area.
✨Client Relationship Management
Think of examples where you've successfully managed client relationships, focusing on retention and growth. Be ready to discuss how you would maintain exceptional client relationships and contribute to new business development.
