At a Glance
- Tasks: Own and grow the SpudBros Express brand across social media, focusing on TikTok and Instagram.
- Company: SpudBros Express is the UK's fastest-growing QSR brand, evolving from a humble food cart in Preston.
- Benefits: Work directly with the founders and franchise partners to shape brand identity and culture.
- Other info: Position available in London or Preston, with plans for 15 new locations by 2026.
- Why this job: Join a rapidly expanding brand with a community of over 8 million followers.
- Qualifications: 2–4 years’ experience in brand, social or content, ideally in food or lifestyle sectors.
The predicted salary is between 30000 - 40000 £ per year.
SpudBros Express® is the UK's fastest-growing QSR brand. The SpudBros® story began in 1955, with a humble food cart in the heart of Preston serving potatoes to the local community. With the business changing hands to the Nelson family in 2020, brothers Jacob and Harley took over the family business in 2023 and used social media to build a business around the iconic jacket potato. Today, SpudBros is a community of over 8 million followers. Still serving spuds from Preston, the business has now developed into a QSR format with SpudBros Express. Originally starting as a 3-month popup in London, Express is now in 9 locations nationwide with another 15 due to open in 2026 alone. SpudBros Express is built on three very simple values:
- Great Food
- Good Vibes
- Giving Back
Role Description: This is an exciting time to work directly with the creator founders to bring the SpudBros brand identity to life across the UK. We’re looking for a hands-on, high-output Brand Manager to own and grow the SpudBros Express brand across social media, with a focus on TikTok, Instagram and Facebook. This is a role for someone who can move fast, spot culture early, make content that travels, and turn social heat into real-world footfall.
You’ll work directly with the SpudBros, franchise partners and creator talent to:
- Build and execute the organic content calendar
- Produce reactive shoots, product launch content and creator collabs
- Track performance and use data to shape what comes next
- Support franchisees with local content, hero moments and repeatable frameworks
- Help build a brand presence that punches way above its weight
We’re looking for someone with 2–4 years’ experience in brand, social or content — ideally in food, lifestyle or creator-led brands. London or Preston. If you know how to build culture on social — and you want to help shape the next phase of SpudBros Express — we’d love to hear from you.
Brand Manager - SpudBros Express in Preston employer: SpudBros®
SpudBros Express offers a unique opportunity to work with the Nelson family, who revitalised the brand. Located in Preston, the company values great food, good vibes, and giving back. Join a team that has successfully built a community of over 8 million followers through innovative social media strategies.
