At a Glance
- Tasks: Create engaging digital content and optimise marketing strategies to attract customers.
- Company: SPT Labtech, a leader in lab automation solutions.
- Benefits: Competitive salary, private medical insurance, pension plan, and annual bonus.
- Other info: Dynamic team environment with a focus on diversity and inclusivity.
- Why this job: Join a team making a real difference in the scientific community.
- Qualifications: Experience in B2B growth marketing and technical SEO skills required.
The predicted salary is between 35000 - 45000 £ per year.
This is a hands-on digital content marketing role at the centre of our commercial team in Melbourn. You'll turn campaign strategy into the content that wins us attention: technical SEO copy, landing pages, video, social and paid media, all aimed at the customers who use our lab automation products.
Day to day, you'll build and test pages in HubSpot, produce multimedia assets and get involved in the forums and communities where our customers actually talk. If you want to see your work published, measured and improved week by week, this is that kind of role.
About us: Based in Melbourn, Cambridgeshire, United Kingdom. SPT Labtech makes products that transform the way scientists work. For decades, our expert scientists, engineers and business innovators have provided scientists with world-leading, innovative solutions for liquid handling, sample preparation, and sample management that help accelerate research and make a real difference to human health. We work collaboratively with our customers, building trusted relationships that enable us to deliver exceptional, personalised experiences designed for real-world challenges in the lab.
Your key responsibilities will include:
- Forum & AEO search disruption: actively monitor, seed and engage within industry-relevant user forums, Reddit, LinkedIn groups and digital networks. Position SPT Labtech content as an authoritative voice to capture organic search (SEO) and answer engine optimisation (AEO) traffic heavily populated by competitors.
- Web optimisation & execution: rapidly build, launch and test new landing pages and campaign destinations in the website CMS (WordPress/HubSpot), optimising user journeys for organic lead capture.
- Paid & growth marketing campaigns: execute and optimise tactical paid ad spend across digital networks (LinkedIn, Google Search, YouTube, X) based on strategic target personas defined by the Campaign Manager.
- Community & advocacy cultivation: establish and run digital contributor or brand ambassador initiatives that use the voice of scientists, engineers and current customers to drive peer-to-peer engagement.
- Digital content & asset production: script, film, edit and publish high-quality, sophisticated multimedia assets (videos, technical blog posts, newsletters and landing pages) to support global campaigns and product repositioning.
Essential skills and attributes:
- Growth & Community Track Record: Experience in technical B2B growth marketing, content creation, or community building within life sciences, tech infrastructure, software, or engineering sectors.
- Technical SEO: Proven success ranking technical content at #1 on Google for highly competitive target keywords.
- Multimedia Creation Suite: Advanced hands-on proficiency in graphic and video production tools (Adobe Creative Suite, Figma, Canva, DaVinci Resolve, or similar).
- Execution Fluency: Deep operational comfort building assets directly inside HubSpot, WordPress, and digital search/analytics platforms (Google Analytics, Google Ads).
Experience & Technical Requirements:
- Existing content marketing experience with depth in Business to Business (B2B), ideally in Life Sciences, Engineering or manufacturing.
- An understanding of marketing automation platforms (we use HubSpot) to maximise investment in content through automation, segmentation and personalisation.
- Proven project management ability.
- Experience managing third-party agencies and suppliers.
- Ability to communicate and influence at all levels.
- Experience with Adobe suite.
Our commitment to you: You’ll be working with talented professionals in a motivated and driven team. We offer a competitive salary package and comprehensive, valued benefits, including private medical insurance, a generous pension plan, and an annual discretionary bonus. We embrace diversity and inclusivity, regardless of race, ethnicity, gender, gender identity, sexual orientation, physical ability, or family status. We prioritise supporting our employees' diverse needs as we strive for excellence together.
If the above resonates with you, apply with an up-to-date CV and be a part of our journey to reshape the future of science.
Digital Content & Growth Marketing Specialist in Cambridge employer: SPT Labtech
SPT Labtech is an exceptional employer located in the vibrant city of Cambridge, offering a dynamic work culture that fosters innovation and collaboration. As a Multi-Disciplined Associate Engineer, you will benefit from extensive learning opportunities across various engineering disciplines, while being part of a team that values technical excellence and supports your professional growth. With a commitment to employee development and a focus on meaningful contributions throughout the product lifecycle, SPT Labtech provides a rewarding environment for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content & Growth Marketing Specialist in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SPT Labtech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SPT Labtech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SPT Labtech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SPT Labtech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content & Growth Marketing Specialist in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SPT Labtech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SPT Labtech:Show us that you’ve done your homework! In your application, briefly mention what you admire about SPT Labtech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SPT Labtech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SPT Labtech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SPT Labtech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
