Senior Director, Alliances

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

POSITION OVERVIEW

Sprinklr is seeking a Senior Director of Alliances for the EMEA to lead and scale our most strategic partner relationships across the region. This is a senior commercial leadership role within the ACE (Alliances, Channels & Ecosystem) organization, responsible for driving sourced and influenced revenue through GSI, regional SI, and channel partners — while ensuring our top accounts are supported by the right partner ecosystem. The ideal candidate brings a builder's mindset, executive-level presence, and a track record of turning partner programs into measurable pipeline.

What You’ll Do

• Own the EMEA partner P&L driving sourced and influenced revenue across GSI, regional SI, reseller, and managed-services partners.
• Build and deepen executive relationships with Accenture, Deloitte, and other strategic partners operating in the Americas theater.
• Co‑develop joint GTM plans with top partners — aligning on shared accounts, pipeline targets, co‑sell plays, and marketing investments.
• Ensure partner coverage across strategic accounts including Fortune 500 customers in financial services, technology, retail, and healthcare.
• Work cross‑functionally with Sales, Customer Success, Marketing, and Product to drive partner‑influenced NRR and expansion within existing accounts.
• Lead partner QBRs performance reviews, and tiering decisions — including keep/review/exit assessments across the partner portfolio.
• Recruit, onboard, and enable new partners with a clear framework for ramp, enablement, and success milestones.
• Build and develop a high‑performing team of regional alliance managers across EMEA theaters.

What We’re Looking For

• 10+ years of experience in alliances, channel sales, or partnership leadership — ideally within enterprise SaaS or CX technology.
• Proven track record of generating $50M+ in partner‑sourced or partner‑influenced ARR in a prior role.
• Deep relationships with senior stakeholders at the major GSIs and regional SIs operating in EMEA.
• Executive presence and commercial acumen with the ability to lead complex, multi‑stakeholder negotiations.
• Data‑driven operator who can build a partner scorecard, manage pipeline rigor, and report to the C‑suite with clarity.
• Experience leading teams across multiple geographies and time zones; prior VP‑level leadership preferred.
• Familiarity with Sprinklr's market or adjacent domains (CX, CCaaS, social, marketing technology) is a strong plus.

WHY THIS ROLE

Sprinklr is at an inflection point — scaling past $1B in revenue with a market‑leading unified CX platform. The EMEA alliance function is central to our next phase of growth, and this VP will have the mandate, the executive support, and the resources to build something significant. You’ll have direct access to senior leadership, a seat at the GTM table, and the opportunity to shape how Sprinklr wins in the market through partners.

We focus on our mission Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI‑native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights.

Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified‑CXM.
• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified‑CXM) as a category is just getting started, we are well on our way to creating a no‑compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well‑being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklries with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

EEO - Our philosophy Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. Sprinklr is proud to be an equal‑opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process.