At a Glance
- Tasks: Lead global product marketing for Sprinklr Service, shaping strategy and execution.
- Company: Join a fast-growing tech company focused on customer service innovation.
- Benefits: Comprehensive benefits package, including health care and professional development opportunities.
- Other info: Dynamic role with opportunities for mentorship and cross-functional collaboration.
- Why this job: Be a key player in defining market strategies and driving impactful product launches.
- Qualifications: 8-12 years in product marketing with expertise in CCaaS and customer service technology.
The predicted salary is between 80000 - 100000 £ per year.
About the Role
As Principal Product Marketing Manager for Sprinklr Service, you will be the strategic owner of one of Sprinklr's most critical and fastest‑growing business lines. Reporting to the VP of Product Marketing and embedded within the Product Marketing Center of Excellence (CoE), you will define how Sprinklr Service is positioned, differentiated, and brought to market globally. This is a senior individual contributor role that requires deep CCaaS expertise, sharp strategic instincts, and the ability to drive both global strategy and cross‑functional execution at scale.
You will own the full product marketing mandate for Sprinklr Service – from foundational messaging architecture to supporting competitive intelligence, thought leadership, and GTM strategy – while working closely with Product Management, Outbound Product Marketing teams, Sales, and Marketing to ensure Sprinklr Service wins in the market.
What You'll Do
- Strategic Positioning & Market Leadership
- Define and own the global positioning and messaging architecture for Sprinklr Service – articulating a differentiated "Platform + AI" narrative that resonates with Contact Center and Customer Service leaders.
- Set the strategic direction for how Sprinklr Service competes and wins in the CCaaS and customer service technology market.
- Develop and continuously evolve core value propositions, messaging pillars, and competitive differentiation strategies for the entire Service portfolio.
- Establish scalable GTM frameworks and positioning playbooks that Outbound Product Marketing teams can customize and execute across regions and market segments.
- Serve as the internal authority on the CCaaS market – bringing deep category expertise that informs product direction, sales strategy, and marketing investment.
- Go‑To‑Market Strategy & Execution
- Lead global GTM strategy for all Sprinklr Service product introductions—from 0-to-1 launches to incremental feature releases.
- Build and own launch playbooks, ensuring cross‑functional alignment across Product, Sales, Customer Success, and Marketing.
- Design programmatic sales plays for Service – land motions targeting new accounts and expand motions for existing customers—in collaboration with Sales Leadership and Outbound Product Marketing teams.
- Own release marketing strategy for Service products, ensuring every release is translated into clear customer value narratives and market‑facing communications.
- Market Intelligence & Thought Leadership
- Own corporate‑level competitive positioning for Sprinklr Service – defining how we compete against key players in the CCaaS space.
- Partner with the Competitive Intelligence team to leverage market research, customer interviews, and win/loss analysis to continuously sharpen Service positioning.
- Build Sprinklr's authoritative voice in the CCaaS and customer service market through high‑impact thought leadership – POVs, industry research, executive keynotes, analyst briefings, and strategic content.
- Partner with the Analyst Relations team to support Gartner, Forrester, and IDC briefings and evaluations, providing Service‑specific positioning, messaging, and competitive insights.
- Content Strategy & Enablement Framework
- Own the comprehensive Bill of Materials (BoM) strategy for Sprinklr Service – defining content hierarchies, asset priorities, and quality standards.
- Develop foundational collateral that Outbound Product Marketing teams and field teams rely on: battle cards, competitive positioning, sales decks, demo scripts, use cases, ROI models, and product guides.
- Own Sprinklr Service's website messaging strategy and ensure consistent, differentiated positioning across all digital touchpoints.
- Act as the internal strategic consultant for Service‑focused messaging, guiding campaign strategy, demand generation positioning, and customer communications.
- Cross‑Functional Leadership
- Partner closely with Product Management on roadmap priorities, NPI strategy, and product narratives.
- Collaborate with Outbound Product Marketing teams to validate global strategies in regional markets and incorporate field intelligence into global positioning.
- Work with Outbound Product Marketing and Sales Leadership to ensure Service sales plays and messaging are adopted and effective.
- Mentor and develop junior members of the CoE team working on Service.
- Represent Product Marketing in senior leadership discussions on Service business performance, competitive positioning, and market strategy.
What Makes You Qualified
- 8–12 years of experience in Product Management/ Product Marketing, with a significant emphasis on the CCaaS, Contact Center, or Customer Service technology space.
- Deep understanding of current technology shifts, specifically AI, and how they inform and shape the CCaaS landscape.
- Deep CCaaS market expertise – you understand the competitive landscape, buyer personas, and macro trends shaping the future of customer service.
- Proven track record of owning and scaling positioning frameworks for complex B2B SaaS products in competitive markets.
- Demonstrated success leading GTM strategies for enterprise customer service or contact center solutions – from launch planning to field enablement to market awareness.
- Strong storytelling and executive communication skills – ability to communicate credibly with CX leaders, Sales VPs, and industry analysts.
- Analytical and data‑driven – comfortable making strategic decisions with market data, win/loss analysis, and competitive intelligence.
Benefits
We invest in our people. We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal self‑well‑being when you need it.
Principal Product Marketing Manager - Contact Centre/CCaaS in London employer: Sprinklr
At Sprinklr, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Enterprise Solutions Consultant, you will have the opportunity to work with global strategic clients, driving meaningful solutions while benefiting from extensive professional growth opportunities and a supportive environment that values your contributions. Our commitment to employee development and a dynamic workplace makes Sprinklr an ideal place for those seeking a rewarding career in technology.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager - Contact Centre/CCaaS in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sprinklr and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sprinklr are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sprinklr on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sprinklr. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Product Marketing Manager - Contact Centre/CCaaS in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sprinklr. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sprinklr:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sprinklr’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sprinklr
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sprinklr will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sprinklr, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
