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- Tasks: Lead marketing strategies across Europe, collaborating with sales teams to hit targets.
- Company: Join a dynamic company focused on innovative marketing solutions in the B2B space.
- Benefits: Enjoy a collaborative work environment and the chance to influence major marketing decisions.
- Why this job: Be a key player in shaping marketing efforts while driving sales growth and innovation.
- Qualifications: 10+ years in B2B marketing with expertise in account-based and event management.
- Other info: Opportunity to manage a significant marketing budget and lead cross-functional teams.
The predicted salary is between 48000 - 72000 £ per year.
The Field Marketing Director will work closely with sales leaders, global peers, and report directly to the Senior Director of Demand Gen. You will have a team on the ground in all the key markets. You will craft and execute marketing plans in partnership with your stakeholders by aligning to the corporate campaign framework, executing locally to achieve KPIs, and ensure delivery of quarterly sales and growth targets. You will land and expand programs and support the broader marketing team by providing the ‘voice-of-the-field’ for constant improvement and innovation. You will leverage data to inform the strategy across inside sales, managed sales, and partner teams. It will require building and nurturing relationships with the European sales leadership to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve a range of targets. You will manage the end-to-end lead process in partnership with inside sales and marketing operations, constantly
looking for ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution. You will oversee the European field marketing budget. This territory may require some planning for multiple-language translation.
We have a great opportunity for a senior marketing professional to lead marketing and own programming across our European markets. The Field Marketing position acts as the trusted advisor and strategic partner to the regional sales team, working across internal marketing functions and third parties to drive the business. A strong candidate has a proven understanding of sales-focused marketing with experience in account-based and audience-centric marketing, as well as event management. They enjoy working in a highly collaborative environment, hand-in-hand with sales leaders to understand the needs of the business and exceeding expectations through effective partnership, strategy, and execution., * 10+ years experience in B2B marketing with responsibility foraccount based marketing,managing in-person and virtual events, field marketing and partner marketing
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Experience delivering, accelerating, and expanding sales pipeline through regional marketing, targeting enterprise+ organizations.
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Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams, leadership, and third-parties that results in win/win scenarios.
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Experience influencing and/or managing a min. 1MM marketing budget.
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You have a strong analytical mindset with the desire to measure, analyze, act, and improve marketing programs.
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Great communication, storytelling and presentation skills. Can demonstrate marketing leadership with sales leaders and customers.
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A life-long learner who embraces a growth mindset.
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Ability to be creative, innovative, and think outside the box.
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Enjoy consensus building while making tough decisions on investments.
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You have a run-through-a-brick-wall level of drive, passion, and desire for results.
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Have an entrepreneurial spirit to build something from the ground-up.
Field Marketing Director - Europe employer: Sprinklr
Contact Detail:
Sprinklr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Director - Europe
✨Tip Number 1
Network with sales leaders and marketing professionals in the European market. Attend industry events and webinars to connect with potential colleagues and stakeholders, as building these relationships can give you insights into the company's culture and expectations.
✨Tip Number 2
Familiarize yourself with the latest trends in account-based marketing and field marketing strategies. Being well-versed in current best practices will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed marketing budgets and driven sales pipeline growth in previous roles. Highlighting your analytical mindset and results-driven approach will resonate well with the hiring team.
✨Tip Number 4
Showcase your ability to work collaboratively with cross-functional teams. Be ready to share stories that illustrate your experience in consensus building and how you've navigated challenges while achieving marketing goals.
We think you need these skills to ace Field Marketing Director - Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of B2B marketing experience, especially in account-based and audience-centric marketing. Emphasize your success in managing in-person and virtual events, as well as your ability to influence a significant marketing budget.
Craft a Compelling Cover Letter: In your cover letter, showcase your analytical mindset and provide examples of how you've measured and improved marketing programs. Discuss your experience in building field-specific marketing plans and how they resulted in successful outcomes.
Highlight Collaborative Experience: Demonstrate your ability to work collaboratively with sales leaders and other stakeholders. Provide specific examples of how you've built relationships and aligned marketing strategies with sales goals to achieve targets.
Showcase Your Creativity: Illustrate your innovative thinking by sharing instances where you developed creative marketing solutions or campaigns. Highlight your entrepreneurial spirit and how it has contributed to past successes in your marketing roles.
How to prepare for a job interview at Sprinklr
✨Showcase Your Collaborative Spirit
Emphasize your experience working closely with sales teams and other stakeholders. Share specific examples of how you've successfully partnered with sales leaders to craft and execute marketing plans that align with business goals.
✨Demonstrate Analytical Skills
Prepare to discuss how you leverage data to inform your marketing strategies. Be ready to provide examples of how you've measured campaign success and used insights to improve lead conversion rates.
✨Highlight Your Budget Management Experience
Since the role involves managing a significant marketing budget, be prepared to talk about your experience in this area. Discuss how you've effectively allocated resources to maximize ROI and achieve sales targets.
✨Communicate Your Innovative Ideas
The company values creativity and innovation, so come equipped with fresh ideas for field marketing initiatives. Think about how you can differentiate their marketing efforts in the European market and be ready to share your vision.
