About the Role
As Principal Product Marketing Manager for Sprinklr Service, you will be the strategic owner of one of Sprinklr's most critical and fastest‑growing business lines. Reporting to the VP of Product Marketing and embedded within the Product Marketing Center of Excellence (CoE), you will define how Sprinklr Service is positioned, differentiated, and brought to market globally.
What You'll Do
- Strategic Positioning & Market Leadership: Define and own the global positioning and messaging architecture for Sprinklr Service, articulating a differentiated "Platform + AI" narrative that resonates with Contact Center and Customer Service leaders; set strategic direction for competition and win strategies; develop core value propositions, messaging pillars, and competitive differentiation; establish scalable GTM frameworks and positioning playbooks for outbound teams.
- Go‑to‑Market Strategy & Execution: Lead global GTM strategy for all Sprinklr Service product introductions—from 0‑to‑1 launches to incremental feature releases; build launch playbooks and ensure cross‑functional alignment across Product, Sales, Customer Success, and Marketing; design programmatic sales plays targeting new accounts and expansion activations.
- Release Marketing: Own release marketing strategy for Service products, translating each release into clear customer value narratives and market‑facing communications.
- Market Intelligence & Thought Leadership: Own corporate‑level competitive positioning; partner with Competitive Intelligence for market research, customer interviews, and win/loss analysis; build Sprinklr's authoritative voice through POVs, research, keynotes, analyst briefings, and support for Gartner, Forrester, and IDC.
- Content Strategy & Enablement Framework: Own BoM strategy, develop collateral including battle cards, competitive positioning, sales decks, demo scripts, use cases, ROI models, and product guides; own website messaging and guide campaign strategy, demand generation, and customer communications.
- Cross‑Functional Leadership: Partner with Product Management on roadmap priorities and NPI strategy; validate global strategies with regional teams; work with sales leadership to adopt and refine sales plays; mentor junior CoE members; represent Service in senior leadership discussions.
What Makes You Qualified
- 8–12 years of experience in Product Management / Product Marketing, with a strong emphasis on CCaaS, Contact Center, or Customer Service technology.
- Deep understanding of current technology shifts, particularly AI, and how they shape the CCaaS landscape.
- Expert knowledge of the CCaaS market, buyer personas, macro trends, and competitive landscape.
- Proven track record of owning and scaling positioning frameworks for complex B2B SaaS products in competitive markets.
- Success leading GTM strategies for enterprise customer service or contact center solutions from launch through field enablement and market awareness.
- Strong storytelling and executive communication skills; ability to influence CX leaders, Sales VPs, and industry analysts.
- Analytical and data‑driven mindset; comfortable making strategic decisions based on market data, win/loss analysis, and competitive intelligence.
Benefits
We offer a comprehensive suite of benefits designed to help each member of our team thrive, including voluntary healthcare coverage, paid time off, and a mentoring program. For more details about benefits by region, refer to our employee resources.
EEO / Equal Employment Opportunity
Sprinklr is a proud equal‑opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. This includes commitments to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, service in the uniformed services, genetic information, or any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process.
Principal Product Marketing Manager - Contact Centre/CCaaS employer: Sprinklr UK Ltd
At Sprinklr, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Lead Solutions Consultant, you will have the opportunity to work with large enterprise clients in a dynamic environment that encourages professional growth and creativity. Our commitment to employee development, coupled with our focus on delivering impactful customer experiences, makes Sprinklr a rewarding place to advance your career.
