At a Glance
- Tasks: Lead global marketing strategies for Sprinklr Service, shaping how we compete in the CCaaS market.
- Company: Join Sprinklr, a pioneering AI-native platform transforming customer experience management.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with mentorship opportunities and a focus on career development.
- Why this job: Make a significant impact in a fast-growing tech space with innovative solutions.
- Qualifications: 8-12 years in product marketing, especially in CCaaS or customer service technology.
The predicted salary is between 80000 - 100000 £ per year.
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale across every customer touchpoint.
As Principal Product Marketing Manager for Sprinklr Service, you will be the strategic owner of one of Sprinklr's most critical and fastest-growing business lines. Reporting to the VP of Product Marketing and embedded within the Product Marketing Center of Excellence (CoE), you will define how Sprinklr Service is positioned, differentiated, and brought to market globally. This senior individual contributor role requires deep CCaaS expertise, sharp strategic instincts, and the ability to drive both global strategy and cross‑functional execution at scale.
Strategic Positioning & Market Leadership- Define and own the global positioning and messaging architecture for Sprinklr Service – articulating a differentiated “Platform + AI” narrative that resonates with Contact Center and Customer Service leaders.
- Set the strategic direction for how Sprinklr Service competes and wins in the CCaaS and customer service technology market.
- Develop and continuously evolve core value propositions, messaging pillars, and competitive differentiation strategies for the entire Service portfolio.
- Establish scalable GTM frameworks and positioning playbooks that Outbound Product Marketing teams can customize and execute across regions and market segments.
- Serve as the internal authority on the CCaaS market – bringing deep category expertise that informs product direction, sales strategy, and marketing investment.
- Lead global GTM strategy for all Sprinklr Service product introductions—from 0‑to‑1 launches to incremental feature releases.
- Build and own launch playbooks, ensuring cross‑functional alignment across Product, Sales, Customer Success, and Marketing.
- Design programmatic sales plays for Service, including land motions targeting new accounts and expand motions for existing customers, in collaboration with Sales Leadership and Outbound Product Marketing teams.
- Own release marketing strategy for Service products, ensuring every release is translated into clear customer value narratives and market‑facing communications.
- Own corporate‑level competitive positioning for Sprinklr Service – defining how we compete against key players in the CCaaS space.
- Partner with the Competitive Intelligence team to leverage market research, customer interviews, and win/loss analysis to continuously sharpen Service positioning.
- Build Sprinklr’s authoritative voice in the CCaaS and customer service market through high-impact thought leadership – POVs, industry research, executive keynotes, analyst briefings, and strategic content.
- Partner with the Analyst Relations team to support Gartner, Forrester, and IDC briefings and evaluations, providing Service‑specific positioning, messaging, and competitive insights.
- Own the comprehensive Bill of Materials (BoM) strategy for Sprinklr Service – defining content hierarchies, asset priorities, and quality standards.
- Develop foundational collateral that Outbound Product Marketing teams and field teams rely on: battle cards, competitive positioning, sales decks, demo scripts, use cases, ROI models, and product guides.
- Own Sprinklr Service’s website messaging strategy and ensure consistent, differentiated positioning across all digital touchpoints.
- Act as the internal strategic consultant for Service‑focused messaging, guiding campaign strategy, demand generation positioning, and customer communications.
- Partner closely with Product Management on roadmap priorities, NPI strategy, and product narratives.
- Collaborate with Outbound Product Marketing teams to validate global strategies in regional markets and incorporate field intelligence into global positioning.
- Work with Outbound Product Marketing and Sales Leadership to ensure Service sales plays and messaging are adopted and effective.
- Mentor and develop junior members of the CoE team working on Service.
- 8–12 years of experience in Product Management/ Product Marketing, with a significant emphasis on the CCaaS, Contact Center, or Customer Service technology space.
- Deep understanding of current technology shifts, specifically AI, and how they inform and shape the CCaaS landscape.
- Deep CCaaS market expertise – you understand the competitive landscape, buyer personas, and macro trends shaping the future of customer service.
- Proven track record of owning and scaling positioning frameworks for complex B2B SaaS products in competitive markets.
- Demonstrated success leading GTM strategies for enterprise customer service or contact center solutions – from launch planning to field enablement to market awareness.
- Strong storytelling and executive communication skills – ability to communicate credibly with CX leaders, Sales VPs, and industry analysts.
- Analytical and data‑driven – comfortable making strategic decisions with market data, win/loss analysis, and competitive intelligence.
Principal Product Marketing Manager employer: Sprinklr UK Ltd
At Sprinklr, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a Principal Product Marketing Manager, you will thrive in an environment that values your expertise in CCaaS and offers ample opportunities for professional growth, all while working alongside passionate individuals dedicated to transforming customer experiences globally. Our commitment to diversity and inclusion ensures that every voice is heard, making Sprinklr not just a workplace, but a community where you can make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing Sprinklr's offerings inside out will help you stand out and show you're genuinely interested.
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences and how they relate to the role. This is your chance to shine and show how you can add value!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Principal Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Principal Product Marketing Manager role. Highlight your CCaaS expertise and any relevant experience that aligns with Sprinklr's mission. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills:Since this role requires strong storytelling abilities, use your application to demonstrate how you can communicate complex ideas clearly. Share examples of how you've successfully conveyed product narratives in the past – we love a good story!
Be Data-Driven:Sprinklr values analytical minds, so don’t shy away from showcasing your data-driven decision-making skills. Include any metrics or results from previous roles that illustrate your impact on product marketing strategies. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Sprinklr family!
How to prepare for a job interview at Sprinklr UK Ltd
✨Know Your CCaaS Inside Out
Make sure you have a solid understanding of the CCaaS landscape. Research key players, market trends, and buyer personas. This knowledge will help you articulate how Sprinklr Service can stand out in the competitive market.
✨Craft Your Storytelling Skills
As a Principal Product Marketing Manager, you'll need to communicate effectively with CX leaders and industry analysts. Prepare compelling narratives that highlight your experience and how it aligns with Sprinklr's vision. Practice telling your story in a way that resonates with their goals.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing go-to-market strategies. Think about how you would define positioning frameworks and messaging pillars for Sprinklr Service. Show them your analytical side by discussing how you use data to inform your decisions.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to share examples of how you've successfully collaborated with product management, sales, and marketing teams in the past. Highlight your ability to align different stakeholders towards a common goal.
