At a Glance
- Tasks: Lead global marketing strategies for innovative CCaaS products and drive impactful go-to-market initiatives.
- Company: Join a fast-growing tech company at the forefront of customer service solutions.
- Benefits: Enjoy comprehensive benefits, including healthcare, paid time off, and mentoring opportunities.
- Other info: Be part of a diverse team committed to equal opportunity and professional growth.
- Why this job: Shape the future of customer service with cutting-edge AI technology and strategic market positioning.
- Qualifications: 8-12 years in product marketing with expertise in CCaaS and customer service technology.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
As Principal Product Marketing Manager for Sprinklr Service, you will be the strategic owner of one of Sprinklr's most critical and fastest‑growing business lines.
Reporting to the VP of Product Marketing and embedded within the Product Marketing Center of Excellence (Co E), you will define how Sprinklr Service is positioned, differentiated, and brought to market globally.
What You'll Do
- Strategic Positioning & Market
Leadership: Define and own the global positioning and messaging architecture for Sprinklr Service, articulating a differentiated "Platform + AI" narrative that resonates with Contact Center and Customer Service leaders; set strategic direction for competition and win strategies; develop core value propositions, messaging pillars, and competitive differentiation; establish scalable GTM frameworks and positioning playbooks for outbound teams.
- Go‑to‑Market Strategy & Execution: Lead global GTM strategy for all Sprinklr Service product introductions—from 0‑to‑1 launches to incremental feature releases; build launch playbooks and ensure cross‑functional alignment across Product, Sales, Customer Success, and Marketing; design programmatic sales plays targeting new accounts and expansion activations.
- Release Marketing: Own release marketing strategy for Service products, translating each release into clear customer value narratives and market‑facing communications.
- Market Intelligence & Thought
Leadership: Own corporate‑level competitive positioning; partner with Competitive Intelligence for market research, customer interviews, and win/loss analysis; build Sprinklr's authoritative voice through POVs, research, keynotes, analyst briefings, and support for Gartner, Forrester, and IDC.
- Content Strategy & Enablement
Framework: Own Bo M strategy, develop collateral including battle cards, competitive positioning, sales decks, demo scripts, use cases, ROI models, and product guides; own website messaging and guide campaign strategy, demand generation, and customer communications.
- Cross‑Functional
Leadership: Partner with Product Management on roadmap priorities and NPI strategy; validate global strategies with regional teams; work with sales leadership to adopt and refine sales plays; mentor junior Co E members; represent Service in senior leadership discussions.
- What Makes You Qualified
- 8–12 years of experience in Product Management / Product Marketing, with a strong emphasis on CCaa S, Contact Center, or Customer Service technology.
- Deep understanding of current technology shifts, particularly AI, and how they shape the CCaa S landscape.
- Expert knowledge of the CCaa S market, buyer personas, macro trends, and competitive landscape.
- Proven track record of owning and scaling positioning frameworks for complex B2B Saa S products in competitive markets.
- Success leading GTM strategies for enterprise customer service or contact center solutions from launch through field enablement and market awareness.
- Strong storytelling and executive communication skills; ability to influence CX leaders, Sales VPs, and industry analysts.
- Analytical and data‑driven mindset; comfortable making strategic decisions based on market data, win/loss analysis, and competitive intelligence.
Benefits
We offer a comprehensive suite of benefits designed to help each member of our team thrive, including voluntary healthcare coverage, paid time off, and a mentoring program.
For more details about benefits by region, refer to our employee resources.
EEO / Equal Employment Opportunity
Sprinklr is a proud equal‑opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws.
This includes commitments to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, service in the uniformed services, genetic information, or any other characteristic protected under applicable law.
Reasonable accommodations are available upon request during the interview process.
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Principal Product Marketing Manager - Contact Centre/CCaaS in London employer: Sprinklr UK Ltd
At Sprinklr, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Lead Solutions Consultant, you will have the opportunity to work with large enterprise clients in a dynamic environment that encourages professional growth and creativity. Our commitment to employee development, coupled with our focus on delivering impactful customer experiences, makes Sprinklr a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager - Contact Centre/CCaaS in London
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Principal Product Marketing Manager - Contact Centre/CCaaS in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sprinklr UK Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sprinklr UK Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sprinklr UK Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sprinklr UK Ltd
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sprinklr UK Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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At Sprinklr UK Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
