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- Tasks: Lead product marketing strategies and drive growth in a dynamic, innovative environment.
- Company: Join Springer Nature, a global leader in research publishing with a rich history.
- Benefits: Enjoy competitive salary, flexible working, and comprehensive health benefits.
- Why this job: Make a real impact on research and education while collaborating with talented teams.
- Qualifications: Experience in product marketing, especially in SaaS/AI, and strong communication skills.
- Other info: Diverse and inclusive workplace committed to progress and innovation.
The predicted salary is between 104000 - 120000 £ per year.
Location: London, Dordrecht or New York - Hybrid Working
About Springer Nature
Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world.
About the Role
We are seeking a highly motivated and experienced Senior Product Marketing Manager to join our team. The AI Growth & Partnerships Senior Product Marketing Manager is the strategic and trusted business partner responsible for effectively bridging product, sales, and marketing. You will own the product portfolio story by creating messaging and positioning, crafting go-to-market strategies, developing buyer personas, conducting market research, enabling sales teams with effective tools, and managing product launches to drive adoption and revenue.
Come and join a dynamic and customer-focused organisation where your contributions will directly impact client success and company growth. You will have the opportunity to work with leading products and collaborate with talented teams across the business.
Role Responsibilities
- Market & Customer Understanding: In close collaboration with Customer Experience, research market trends, competitor landscapes, and develop detailed buyer personas to understand customer challenges.
- Product Messaging & Positioning: Define the unique value proposition and craft compelling narratives that resonate with target audiences.
- Go-to-Market (GTM) Strategy: Develop and execute plans for new product launches, including setting goals, defining metrics, and coordinating cross-functional teams.
- Sales Enablement: Create sales tools (e.g., presentations, battle cards) and training materials for sales teams to effectively communicate product value.
- Content Creation: Collaborate with marketing to develop product-focused content that highlights features and benefits.
- Cross-Functional Collaboration: Be a connector and bridge-builder in a global, matrixed organisation.
Experience, Skills & Qualifications
- Bachelor’s degree in Business, Marketing, or related field or equivalent demonstrable experience.
- Significant demonstrable experience in Marketing, with an emphasis in Product Marketing.
- Strong, demonstrable experience in the Marketing of SaaS/DaaS/AI products; strong affinity for and understanding of data and AI technologies/market.
- Excellent communication and relationship management skills, particularly with senior and technical leaders.
- Ability to collaborate effectively with cross-functional teams.
- Experience with CRM and customer success platforms (e.g., Salesforce).
- Strategic thinking & data analysis.
- Exceptional communication & storytelling.
- Customer focus & empathy.
- Project management.
At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish.
If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us at EMEACareers@springernature.com so we can make all necessary accommodations.
Note for candidates in the Netherlands: As per our local policy, please be aware that this role will be open only for internal candidates within the first 2 weeks. Afterwards, external applications will be progressed.
US employees are eligible for benefits including, but not limited to, medical, dental, vision, short and long term disability, life and AD&D insurance, tuition assistance, employee assistance program, paid vacation and sick time, flexible spending accounts, and a 401k retirement savings plan.
In order to comply with various pay transparency laws and legislations in the United States, the salary range and benefits for this position are included. This information is only applicable to US-based candidates and the actual salary offer may vary based on work experience, education, skill level and equity. Salary ranges differ by country due to various local market considerations. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country. US Annualized Base Salary Range: $130,000 - $150,000. This role is eligible for an annual performance-related bonus plan.
For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/
Disclaimer: Job postings and deadlines are subject to change.
Senior Product Marketing Manager employer: Springer Nature
Contact Detail:
Springer Nature Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our mission at Springer Nature.
✨Tip Number 3
Practice your storytelling skills. We love candidates who can articulate their experiences and successes in a way that resonates with our values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially with SaaS/DaaS/AI products, and show us how you can bridge product, sales, and marketing effectively.
Showcase Your Storytelling Skills: Since communication is key in this role, use your application to demonstrate your storytelling abilities. Craft compelling narratives about your past experiences that resonate with the job description and showcase your strategic thinking.
Highlight Cross-Functional Collaboration: We love team players! In your application, mention specific examples of how you've successfully collaborated with cross-functional teams. This will show us that you can be a connector and bridge-builder in our global organisation.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Springer Nature
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you need to be well-versed in the products you'll be marketing. Research Springer Nature's offerings, especially in AI and SaaS, and be ready to discuss how they stand out in the market. This will show your genuine interest and understanding of the role.
✨Craft Your Story
Prepare a compelling narrative about your career journey, focusing on your experience in product marketing. Highlight specific achievements that demonstrate your ability to bridge product, sales, and marketing effectively. This storytelling approach will resonate well with interviewers.
✨Showcase Your Market Insight
Be prepared to discuss current market trends and competitor landscapes relevant to Springer Nature. Bring insights on buyer personas and customer challenges you've encountered in previous roles. This will illustrate your strategic thinking and data analysis skills.
✨Engage in Cross-Functional Collaboration
Since this role requires collaboration across various teams, think of examples where you've successfully worked with different departments. Share how you enabled sales teams or collaborated with marketing to create impactful content. This will highlight your teamwork and relationship management skills.
