At a Glance
- Tasks: Lead and organise impactful events to boost customer loyalty in the EMEA region.
- Company: Join a leading publishing company focused on innovation and customer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a chance to work across diverse teams and markets.
- Why this job: Make a real difference in the academic community while showcasing your creativity and leadership.
- Qualifications: Experience in event management and marketing, with strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
The Head of Customer Engagement Events & Exhibits, EMEA is responsible for increasing customer loyalty and retention amongst librarians, authors and researchers in institutional markets by organising excellent, fit‑for‑purpose events and exhibits and overseeing the execution, planning and budgeting of B2B and B2C Exhibits in the region. In partnership with our internal stakeholders including Sales teams, Research Marketing teams, and Editorial teams, we will develop and implement events and exhibits utilising internal and external resources. The Head ensures the branding and professional profile of Springer Nature in all institutional markets in events, exhibits and partnership settings and is the point of contact for our stakeholders in EMEA. The Head will head the EMEA Events & Exhibits teams and support and guide the (Sr)Events & Exhibits manager(s) in the region.
Responsibilities
- Plans, organises, executes and oversees the annual program of institutional customer events in the region.
- Provides strategic marketing input and market research support to new event development initiatives and understands and monitors new opportunities, trends, and competition in the scientific B2B2C event marketplace, recommending actions for opportunities.
- Works collaboratively within Research Marketing teams as well as with Sales and Editorial teams to build brand awareness through the development of engaging content to nurture leads, demonstrate value, and position Springer Nature as the industry thought leader.
- Is responsible for tracking and maximising lead generation and ROI on all executed events and exhibits.
- Co‑creates content of institutional events including development of session topics, agenda setting, contacting internal session leaders, setting up session structure, preparing sessions, creating final master deck, and delivering meeting summary.
- Coordinates internal and customer‑facing communication.
- Monitors and reports on event budget, planning and results, leads, customer satisfaction, ROI related results and reports back to relevant stakeholders.
- Manages EMEA events and exhibits staff.
Key Relationships
- Customer Engagement department.
- Marketing Strategy, Marketing Planning, Marketing Operations, Marketing Data, Analytics & Technology, Content Marketing team.
- Regional Institutional Sales Teams.
- Publishing/Editorial teams.
- Institutional & Commercial B2B Customers.
- Researchers.
Experience, Skills & Qualifications
- Experienced working in an international matrixed marketing and sales environment.
- Extensive international (live) event organisation experience.
- Proven management skills of direct reports.
- Online and virtual meeting and event organisation experience.
- Marketing experience within the library/information service industry.
- Proven planning, lead generation, project management and budgeting skills.
Skills
- Commercially minded with a strong drive for success.
- Creative and self‑sufficient.
- Excellent and engaging communicator.
- Deadline oriented and decisive problem solver.
- Strong organisational and project management skills.
- Financial awareness and tracking.
- Computer skills such as MS Office, G‑Suite, Social Media, CRM.
Qualifications
- College or university degree with a Marketing or Business focus.
Skills associated with this role
- SN-Action‑Oriented
- SN-Agile Learning
- SN-Being Resilient
- SN-Builds Networks
- SN-Collaboration
- SN-Customer‑Focused
- SN-Facilitation Skills
- SN-Marketing Performance & Automatization
- SN-Negotiation Skills
- SN-Project Management
Head of Events & Exhibits EMEA employer: Springer Nature
At Springer Nature, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our London, Dordrecht, and Heidelberg locations provide unique opportunities for professional growth, with a focus on employee development and a commitment to work-life balance. Join us to lead impactful events that enhance customer engagement in the scientific community while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Events & Exhibits EMEA
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with hiring managers or at networking events, make sure to highlight your event planning and management skills. Share specific examples of successful events you've organised and how they drove engagement. We want to see your passion shine through!
✨Follow Up
After meeting someone or attending an event, drop them a quick message to say thanks and keep the conversation going. This shows your enthusiasm and keeps you on their radar. We love seeing candidates who take initiative!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talent that aligns with our mission, so make sure you put your best foot forward!
We think you need these skills to ace Head of Events & Exhibits EMEA
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Customer Engagement Events & Exhibits role. Highlight your experience in event organisation, project management, and any relevant marketing skills that align with what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this position. Share specific examples of your past successes in managing events and how you’ve driven customer engagement in previous roles.
Showcase Your Skills:Don’t forget to showcase your skills in budgeting, lead generation, and collaboration. We want to see how you can bring your expertise to our team and help us elevate our events and exhibits.
Apply Through Our Website:For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Springer Nature
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events and exhibits that the company has organised in the past. Familiarise yourself with their branding and how they engage with librarians, authors, and researchers. This will show your genuine interest and help you discuss how you can contribute to their future events.
✨Showcase Your Strategic Mindset
Be prepared to discuss your experience in strategic marketing and market research. Think of specific examples where you've identified trends or opportunities in the event space and how you acted on them. This will demonstrate your ability to think critically and strategically, which is crucial for this role.
✨Highlight Your Collaborative Spirit
Since this role involves working closely with various teams, come ready with examples of successful collaborations. Talk about how you've partnered with sales, marketing, or editorial teams in the past to create impactful events. This will illustrate your teamwork skills and your understanding of cross-departmental dynamics.
✨Prepare for Budget Discussions
Given the responsibility for tracking budgets and ROI, brush up on your financial awareness. Be ready to discuss how you've managed budgets in previous roles, including any challenges you faced and how you maximised returns on events. This will show that you're not just creative but also financially savvy.
