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- Tasks: Lead innovative marketing strategies and drive digital transformation in healthcare.
- Company: Join Springer Nature, a global leader in research publishing with a commitment to progress.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in healthcare marketing while leading a creative and dynamic team.
- Qualifications: Proven marketing leadership experience, especially in healthcare or pharma, with strong digital skills.
- Other info: Be part of a diverse and inclusive culture that values your unique perspective.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Location: Chester, London or Utrecht (Hybrid) Full Time, Permanent
About Springer Nature
Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world.
About International Health
International Health covers 2 brands: Springer Health+ and Adis+. Springer Health+ is a leading global medical communications and education provider. Working in partnership with pharmaceutical companies and key opinion leaders. At Springer Health+, we see beyond the data – we see the people behind every breakthrough. We do more than help experts across the medical community keep up with science; we help them move it forward, making healthcare smarter and more human. Adis+ are a portfolio of medical journals publishing research on drugs and related therapeutic or diagnostic interventions, supporting the medical research community as well as the pharmaceutical and biotech industry.
About the Role
The Head of Marketing at International Health will lead the strategic development and execution of marketing initiatives across our international health pillars. This role is pivotal in driving the transition from traditional marketing approaches to digital-first strategies—including the integration of AI-powered tools—while ensuring strong user engagement, retention, and conversion aligned with International Health’s business growth objectives. They will lead a team of Marketing and Audience Engagement Managers, along with marketing analytics specialists, driving innovation, collaboration, and excellence in campaign strategy and execution. The ideal candidate is a strategic thinker, a hands‑on leader, and a passionate advocate for data‑driven, customer‑centric marketing.
Role Responsibilities
- Strategic Leadership
- Develop, implement and monitor International Health’s annual marketing strategy, budget and plan, aligned with business goals and stakeholder input.
- Define how success will be measured e.g., user acquisition, engagement rates, campaign ROI, brand awareness.
- Lead the evolution of International Health’s brand positioning and marketing collateral.
- Drive innovation in marketing tactics, including AI, automation, and personalization.
- Proactively provide management with updates on marketing activities, ROI and budget.
- Team & Campaign Management
- Lead, mentor, and develop the marketing team, fostering a culture of creativity, accountability, and continuous learning.
- Oversee planning and execution of multi-channel campaigns, ensuring alignment with audience needs and business objectives.
- Coordinate with external agencies and internal teams to deliver campaigns on time and within budget.
- Emphasize international scope and cultural sensitivity in marketing approaches.
- Audience & Market Insights
- Champion the use of HCP insights and market research to inform strategy and optimize engagement.
- Ensure the team is trained and sensitized to audience needs and behaviours.
- Performance & Analytics
- Collaborate with the analytics team to evaluate campaign performance and generate actionable insights.
- Promote a data-driven culture where reporting and optimization are integral to campaign success.
- Stakeholder Engagement
- Maintain strong relationships with leaders of our Pillars, Digital team, Project Management, broader Health Pillar and other internal and external stakeholders.
- Emphasize on collaboration between different teams to ensure integrated marketing efforts.
- Ensure marketing efforts support sales initiatives and reflect client and customer feedback.
- Innovation & Technology
- Stay abreast of emerging marketing trends, tools, and technologies.
- Encourage experimentation and adoption of best practices across the team.
Experience, Skills & Qualifications
- Essential
- Bachelor’s degree
- Demonstrable experience in marketing leadership, ideally within healthcare, pharma, or medical communications.
- Proven track record in digital marketing, campaign management, and team leadership.
- Strong project management skills with experience managing budgets and timelines.
- Proficiency in marketing technologies (e.g., AI, CRM, automation platforms, SEO, social media).
- Excellent communication, presentation, and stakeholder management skills.
- Analytical mindset with the ability to interpret data and translate insights into strategy.
- Creative thinker with a passion for innovation and continuous improvement.
- Desired
- Advanced degree in life sciences, business, or marketing preferred.
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.
Head of Marketing in Chester employer: Springer Nature
Contact Detail:
Springer Nature Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Chester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals—especially in digital marketing and innovation.
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Showcase your skills through a portfolio or case studies. If you've led successful campaigns or used innovative tools, share those stories! This gives potential employers a clear picture of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Springer Nature team. Let’s make it happen!
We think you need these skills to ace Head of Marketing in Chester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in digital marketing and team leadership, as these are key for us. Use specific examples that showcase your strategic thinking and creativity.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about this role and how your background aligns with our mission at International Health. Be sure to mention any relevant experience in healthcare or pharma, as it’ll make you stand out!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to drive marketing success. This could be campaign performance metrics or insights that led to innovative strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Springer Nature!
How to prepare for a job interview at Springer Nature
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like user acquisition, engagement rates, and campaign ROI. Be ready to discuss how you've used these metrics in past roles to drive success and make data-driven decisions.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll be leading a team. Prepare examples that highlight your leadership style, how you mentor team members, and how you foster creativity and accountability within your team. This will show them you're not just a strategist but also a great leader.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in digital marketing, especially in healthcare and pharma. Be prepared to discuss how you would integrate AI and automation into marketing strategies. Showing that you're proactive about innovation will set you apart.
✨Engage with Stakeholders
Think about how you've successfully collaborated with different teams and stakeholders in the past. Be ready to share specific examples of how you maintained strong relationships and ensured integrated marketing efforts. This is crucial for the role!
