Head of Sales (City Of London)

Job Title: Head of EMEA Sales

Location: London (Hybrid)

Salary: £70,000 – £90,000 basic + commission (OTE £120,000 – £130,000)

A highly valued client of ours is looking for a commercially driven and strategic Head of EMEA Sales to lead the sales function across its high-profile conference and awards portfolio in Europe, the Middle East, and Africa. This is an exciting opportunity to take ownership of a growing region, expand revenue streams, and drive business development at the highest level.

This client delivers a dynamic and fast-growing portfolio of financial events valued at over £13 million. Each event is scaling significantly year on year, driven by increasing market demand, high-value sponsorship partnerships, and exceptional delegate engagement. The brand is widely recognised across the finance events space for curating must-attend conferences and deal-focused gatherings that directly facilitate business between global institutions. This is a rare opportunity to join a high-performance team at a pivotal stage of growth.

Key responsibilities

Sales strategy and leadership

• Own and implement the commercial strategy across the EMEA region
• Set and manage revenue targets and KPIs to support business growth
• Provide strategic input on market positioning and competitive advantage
• Monitor and mitigate commercial risks while identifying long-term growth opportunities

Team and sales management

• Lead sales efforts across sponsorship, delegate passes, and bespoke partnerships
• Manage and develop a high-performing sales team, offering coaching and leadership
• Drive pipeline growth and close high-value deals with key decision-makers
• Manage and grow key accounts, ensuring strong client retention and upsell opportunities

Revenue generation

• Take ownership of annual revenue targets across the full EMEA portfolio
• Identify and launch new commercial products, packages, or revenue channels
• Ensure consistent year-on-year growth across sponsorship and delegate income
• Analyse sales performance data to inform pricing and sales strategy decisions

Stakeholder engagement

• Build and nurture relationships with senior stakeholders in financial institutions, corporates, governments, and policy bodies
• Stay ahead of market trends and regulatory developments affecting EMEA markets
• Represent the business at external meetings, forums, and industry events

Market expansion and product development

• Identify new market opportunities and develop tailored go-to-market plans
• Work with content and production teams to shape agendas that reflect regional priorities
• Secure top-tier speakers and partners to enhance event value and commercial outcomes

Ideal candidate profile

• Proven track record of high-level B2B sales in conferences, media, or financial services
• Deep understanding of the financial sector and institutional relationships
• Experience in selling complex sponsorship packages and managing strategic accounts
• Strong leadership, communication, and negotiation skills
• Results-focused, self-motivated, and comfortable operating at a senior level