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- Tasks: Lead social media content and paid campaigns for a top sports betting brand.
- Company: Dynamic sports betting company with a focus on innovation and growth.
- Benefits: Enjoy 25 days holiday, private medical insurance, and birthday off work!
- Why this job: Join a vibrant team and make an impact in the exciting world of sports media.
- Qualifications: 2+ years in social media, strong copywriting skills, and a passion for sports.
- Other info: Flexible hybrid working model and opportunities for personal development.
The predicted salary is between 28800 - 43200 £ per year.
Job purpose: Own the execution and performance of both organic social content and paid media campaigns across UK/IRE markets, building a distinctive sports betting brand presence while driving measurable growth.
Accountabilities:
- Lead day-to-day organic social content across X, Instagram, Facebook and TikTok, primarily focused on English football.
- Develop and maintain a consistent brand voice across all social platforms.
- Create engaging, platform-native copy and collaborate on supporting creative assets.
- Plan, launch and optimise paid social campaigns across Meta, X and TikTok across multiple brands.
- Manage campaign budgets and ensure spend is tracked and delivered effectively.
- Build and test audiences (including retargeting and lookalikes) to improve performance.
- Monitor, analyse and optimise both organic and paid performance using data-driven insights.
- Deliver clear performance reporting and actionable recommendations to stakeholders.
- Ensure all content and campaigns comply with gambling regulations.
Qualifications:
- 2+ years’ experience in social media, with paid media experience advantageous.
- Strong knowledge of sports (especially English football) and betting audiences.
- Strong copywriting skills and understanding of social best practice.
- Confident in analysing performance data and optimising campaigns.
- Highly organised, detail-oriented and comfortable working at pace.
Benefits: We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you will have the chance to volunteer two days per year with our charity partner.
Paid & Social Media Executive (Sports) - 12 month FTC employer: Spotlight Sports Group
Contact Detail:
Spotlight Sports Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid & Social Media Executive (Sports) - 12 month FTC
✨Tip Number 1
Get your social media game on point! Make sure you’re up to speed with the latest trends in organic and paid content, especially around English football. Show us your creativity by sharing examples of your work that highlight your unique brand voice.
✨Tip Number 2
Networking is key! Connect with industry professionals on platforms like LinkedIn and engage with their content. Don’t be shy—reach out for informational chats or advice. We love seeing candidates who are proactive and passionate about the sports betting scene.
✨Tip Number 3
Prepare for your interview by brushing up on performance metrics and data analysis. Be ready to discuss how you’ve optimised campaigns in the past. We want to see your analytical side and how you can drive measurable growth for our brand!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Paid & Social Media Executive (Sports) - 12 month FTC
Some tips for your application 🫡
Show Off Your Social Skills: Make sure to highlight your experience with social media, especially in the sports sector. We want to see how you've engaged audiences and created content that resonates, so share specific examples of your work!
Be Data-Driven: Since we’re all about optimising campaigns, don’t forget to mention your analytical skills. Talk about how you’ve used data to improve performance in past roles – numbers speak louder than words!
Keep It On Brand: When crafting your application, ensure your tone matches our brand voice. We’re looking for someone who can maintain consistency across platforms, so let your personality shine through while staying professional.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Spotlight Sports Group
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially X, Instagram, Facebook, and TikTok. Familiarise yourself with their unique features and best practices for engaging content, particularly in the context of English football.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your copywriting abilities. Bring along samples of platform-native copy you've created, and be ready to discuss how you adapt your tone and style to fit different audiences and platforms.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to discuss how you’ve used data to optimise campaigns in the past. Think of specific metrics you’ve tracked and how they influenced your decisions, especially in paid media.
✨Understand the Brand and Regulations
Research the company’s brand voice and values, as well as the gambling regulations that apply to social media marketing. This will show that you’re not only passionate about sports but also aware of the compliance aspects of the role.