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- Tasks: Lead the development of personalised CRM campaigns using data-driven insights and innovative strategies.
- Company: Join a global media and tech company revolutionising sports betting and fantasy sports.
- Benefits: Enjoy private medical insurance, generous leave, hybrid work options, and exclusive perks.
- Why this job: Make a real impact on customer engagement and loyalty in a dynamic environment.
- Qualifications: Experience with CRM systems like Braze and strong analytical skills required.
- Other info: Opportunity for career growth and volunteering with our charity partner.
The predicted salary is between 36000 - 60000 £ per year.
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers.
The Senior CRM Lifecycle Executive is responsible for leading the development and automation of personalised customer relationship management lifecycle campaigns through Braze, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.
Key Accountabilities:- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention.
- Owning the CRM calendar to closely align with product launches, promotions and seasonal moments.
- Utilising customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms.
- Tailoring content messaging and offers based on customer preferences, behaviour, and lifecycle stages.
- Implementing x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value.
- Conducting A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
- Working closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals.
- Knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, a/b optimisation, data management and identifying customer-level insights.
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels.
- Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour.
- High organisation skills, with meticulous attention to detail.
- Ability in interpreting results and communicating insights effectively to stakeholders.
- Comfortable with ambiguity and creating processes in complex environments to drive progress.
- Results-driven marketer with proven quantitative and analytical skills.
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you’ll have the chance to volunteer two days per year with our charity partner.
Senior CRM Lifecycle Executive in London employer: Spotlight Sports Group
Contact Detail:
Spotlight Sports Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Lifecycle Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Spotlight Sports Group. A friendly chat can open doors and give you insider info on the company culture and what they really value in candidates.
✨Tip Number 2
Show off your skills! If you’ve got experience with Braze or similar CRM systems, make sure to highlight that in conversations. Share specific examples of how you've used data to drive customer engagement and retention – it’ll make you stand out!
✨Tip Number 3
Prepare for the interview by understanding their products and campaigns. Dive into their brands like Racing Post and Pickswise, and think about how you could enhance their CRM strategies. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining the team and are familiar with our processes. Let’s get you that Senior CRM Lifecycle Executive role!
We think you need these skills to ace Senior CRM Lifecycle Executive in London
Some tips for your application 🫡
Show Off Your CRM Skills: Make sure to highlight your experience with CRM systems like Braze. We want to see how you've used data to create personalised campaigns and drive customer engagement, so don’t hold back!
Tailor Your Application: Take a moment to customise your application for the Senior CRM Lifecycle Executive role. Use keywords from the job description to show us you understand what we're looking for and how you fit in.
Be Data-Driven: We love numbers! Share specific examples of how you've used data to inform your strategies and improve campaign performance. This will help us see your analytical skills in action.
Apply Through Our Website: Don’t forget to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Spotlight Sports Group
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Braze or any equivalent CRM system. Brush up on campaign programming, conditional logic, and A/B optimisation techniques. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise and confidence.
✨Showcase Your Data Skills
Prepare to talk about how you’ve used data to inform your CRM strategies. Think of specific instances where you segmented audiences or tailored content based on customer behaviour. This will demonstrate your analytical skills and ability to drive results through data-driven insights.
✨Map Out Customer Journeys
Be ready to discuss how you would map out personalised customer journeys across various channels. Bring examples of previous campaigns you’ve worked on that highlight your understanding of customer engagement and retention strategies. This shows you can think strategically about the customer lifecycle.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Discuss how you’ve aligned CRM initiatives with broader business goals in the past. This will illustrate your ability to communicate effectively and work collaboratively, which is crucial for the role.
