Head of Marketing

Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.

Job context:

The Head of Marketing will be responsible for developing and implementing a marketing and audience development strategy for the group, including for our flagship brand Racing Post, as well as MyRacing and Free Super Tips. This role will focus on driving growth through the identification and exploration of new audience cohorts, traffic sources and other opportunities. They will also work with other departments on the retention, satisfaction, and engagement of our existing loyal audiences. The successful candidate will collaborate with cross-functional teams to unlock growth potential and provide strategic insights across all brands.

In addition to overseeing the marketing strategy, the Head of Marketing will manage the marketing strategy and budget. They will lead the social, brand, campaigns and SEO functions, ensuring these areas work effectively together, and across the group, to drive audience growth. Collaboration with the Head of Audience in the Content department will be key to optimising the reach and success of our content. The Head of Marketing will define and track audience success metrics and champion new marketing initiatives.

Key Responsibilities:

• Develop and implement a marketing strategy for our B2C brands, with a strong focus on understanding and delivering for specific audience cohorts. This understanding must extend to analysing the value, potential, and behavior of different audience cohorts to drive engagement, conversion rates, and maximise long-term growth opportunities.
• Be the internal expert on audience activity and trends, proactively identifying future challenges and opportunities to inform strategic decisions and drive growth.
• Provide leadership, mentorship and line management to the Head of SEO, Campaigns Manager, and Senior Content Marketing Manager, fostering a high-performing, growth-oriented team. The role will have over 10 direct and indirect reports.
• Analyse marketing performance through data-driven methods, providing actionable insights to improve campaign outcomes and refine audience segmentation.
• Collaborate cross-functionally with all departments but particularly content, video, and product teams to align efforts and achieve shared growth objectives.
• Lead the end-to-end execution of marketing campaigns across all channels, ensuring seamless delivery with a focus on owned media while strategically leveraging earned and paid media.
• Own the creative and brand direction, ensuring all visual identity and messaging resonate with target audiences while maintaining consistency.
• Ensure compliance and integrity across all marketing activities, aligning with regulations and responsible data practices.
• Monitor emerging trends and technologies to identify opportunities that align with business goals and audience interests.
• Ensuring that all marketing initiatives retain safer gambling at their heart, demonstrating a responsible approach that aligns with the group’s values and industry standards.

Minimum Requirements:

• Highly numerate and data-driven, with experience in analysing data to derive insights and inform decision-making, including proficiency with platforms like Google Analytics.
• Strong organisational skills, with the ability to manage multiple workstreams efficiently while clearly communicating deadlines, performance metrics, and challenges.
• Experienced leader, skilled in managing and developing high-performance teams to deliver results.
• Solid understanding of UK horse racing is beneficial.
• Proactively seeks constructive feedback, takes initiative, and works with a sense of urgency to meet objectives.
• Proven ability to drive change by improving performance and adapting to dynamic business and market conditions.
• Extensive experience in developing and implementing strategies and initiatives that align with business goals.
• Strong knowledge of SEO, social media, and analytics, with the ability to apply insights to enhance marketing effectiveness.
• Familiarity with UK regulatory frameworks, including ASA guidelines for advertising and gambling promotion.
• Proven ability to influence and engage stakeholders at all levels, fostering collaboration and alignment across teams and departments.

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year, as well as the opportunity to buy 5 additional days per year and you can be flexible about when you use your public holidays.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you’ll have the chance to volunteer two days per year with our charity partner, Autism in Racing .

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