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- Tasks: Lead the development of personalised CRM campaigns using data-driven insights.
- Company: Join Spotlight Sports Group, a global leader in sports media and technology.
- Benefits: Enjoy private medical insurance, 25 days holiday, and your birthday off!
- Why this job: Make a real impact on customer engagement and loyalty in a dynamic environment.
- Qualifications: Experience with Braze or similar CRM systems and strong analytical skills.
- Other info: Flexible hybrid working model and opportunities for volunteering.
The predicted salary is between 36000 - 60000 £ per year.
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers.
The Senior CRM Lifecycle Executive is responsible for leading the development and automation of personalised customer relationship management lifecycle campaigns through Braze, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.
Key Accountabilities:- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention.
- Owning the CRM calendar to closely align with product launches, promotions and seasonal moments.
- Utilising customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms.
- Tailoring content messaging and offers based on customer preferences, behaviour, and lifecycle stages.
- Implementing x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value.
- Conducting A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
- Working closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals.
- Knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, a/b optimisation, data management and identifying customer-level insights.
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels.
- Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour.
- High organisation skills, with meticulous attention to detail.
- Ability in interpreting results and communicating insights effectively to stakeholders.
- Comfortable with ambiguity and creating processes in complex environments to drive progress.
- Results-driven marketer with proven quantitative and analytical skills.
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you’ll have the chance to volunteer two days per year with our charity partner.
Senior Crm Lifecycle Executive in England employer: Spotlight Sports Group
Contact Detail:
Spotlight Sports Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Crm Lifecycle Executive in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Spotlight Sports Group. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your CRM campaigns and data-driven insights. This will help you stand out during interviews.
✨Tip Number 3
Be ready to discuss your experience with Braze or similar tools. Brush up on your knowledge of campaign programming and A/B testing, as these are key for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Senior Crm Lifecycle Executive in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with CRM systems like Braze. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills: Since this role is all about leveraging data-driven insights, include specific examples of how you've used data to inform your campaigns. We love numbers, so if you can quantify your successes, even better!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Spotlight Sports Group
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Braze or any equivalent CRM system. Brush up on campaign programming, conditional logic, and A/B testing techniques. Being able to discuss specific examples of how you've used these tools will show your expertise and confidence.
✨Showcase Your Data Skills
Prepare to talk about how you’ve used data to inform your CRM strategies. Bring examples of how you’ve segmented audiences and tailored messaging based on customer behaviour. This will demonstrate your analytical skills and ability to drive results.
✨Map Out Customer Journeys
Be ready to discuss how you would map out personalised customer journeys across various channels. Think about how you can enhance engagement and retention through innovative approaches. This shows that you understand the importance of a seamless customer experience.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Discuss how you’ve aligned CRM initiatives with broader business goals. This will illustrate your ability to work collaboratively and drive progress in complex environments.
