At a Glance
- Tasks: Lead the development of personalised subscriber journeys using Braze to boost engagement and retention.
- Company: Join Spotlight Sports Group, a global leader in media and technology.
- Benefits: Enjoy competitive pay, private medical insurance, and 25 days holiday plus your birthday off.
- Other info: Collaborate with diverse teams and enjoy opportunities for personal and professional growth.
- Why this job: Make a real impact on subscriber experiences in a fast-paced, innovative environment.
- Qualifications: Experience in media or digital publishing with strong CRM skills is preferred.
The predicted salary is between 51750 - 63250 £ per year.
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing and Free Super Tips, as well as the international marketing agency ICs-digital and ICs-translate. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.
The CRM Subscriptions Executive is responsible for leading the development and automation of personalised subscriber journeys through Braze. Leveraging data-driven insights and innovative approaches, you will drive deep engagement with our journalism, improve operational efficiencies, and maximise subscription revenue. From winning back lapsed users, to long-term retention and churn prevention, you will use multi-channel campaigns to build loyalty across our digital platforms.
Key Accountabilities:
- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance reader engagement, habit formation, and long-term subscription retention.
- Owning the CRM calendar to closely align with product launches, promotions, major news events, and subscription promotional periods.
- Utilise customer data to segment audiences effectively, leveraging CRM tools to identify opportunities based on content consumption, paywall interactions, and current subscription tiers.
- Tailor content messaging and subscription offers based on reader preferences, reading habits, and specific lifecycle stages (e.g., anonymous user, registered user, trialist, active subscriber, at-risk/churning).
- Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending automated flows to drive incremental subscription value (e.g., onboarding series, premium upgrade campaigns, and win-back flows).
- Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
- Work closely with cross-functional teams such as Marketing, Commercial, Product, SEO, Tech & Data, to align initiatives with broader business goals.
Requirements:
- Previous experience working within a media, digital publishing, or newspaper environment, with a strong understanding of a subscription-first (B2C) business model is highly preferred.
- Knowledge of Braze (or equivalent enterprise CRM system) across campaign programming, conditional logic, A/B optimisation, data management, and identifying subscriber-level insights.
- Strong grasp of core subscription metrics (e.g., Churn, LTV, CAC, Trial Conversion Rate) and knowledge of how to use data to inform lifecycle design and drive habit-forming user behaviour (like daily reading or app adoption).
- High organisation skills, with meticulous attention to detail.
- Ability in interpreting results and communicating insights effectively to stakeholders.
- Comfortable with ambiguity and creating processes in complex environments to drive progress.
- Results-driven marketer with proven quantitative and analytical skills.
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.
Full-time
Braze CRM Subscriptions Lead — Retention & Growth employer: Spotlight Sports Group
Spotlight Sports Group is an exceptional employer that prioritises the well-being and growth of its employees while fostering a vibrant work culture. With a commitment to innovation and customer satisfaction, the company offers comprehensive benefits including private medical insurance, generous parental leave, and a unique birthday off policy, alongside opportunities for professional development and community engagement through volunteering. Located in a dynamic industry, employees can thrive in a supportive environment that values their contributions and encourages a balanced work-life experience.
StudySmarter Expert Advice🤫
We think this is how you could land Braze CRM Subscriptions Lead — Retention & Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Spotlight Sports Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Spotlight Sports Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Spotlight Sports Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Spotlight Sports Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Braze CRM Subscriptions Lead — Retention & Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Spotlight Sports Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Spotlight Sports Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Spotlight Sports Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Spotlight Sports Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Spotlight Sports Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Spotlight Sports Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
