At a Glance
- Tasks: Drive user acquisition for sportsbook partners and optimise marketing campaigns.
- Company: Spotlight Sports Group, a leading media and tech company in sports betting.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative culture with a focus on creativity and data-driven results.
- Why this job: Join a passionate team and make an impact in the exciting world of sports marketing.
- Qualifications: Strong communication skills and a keen interest in sports or horse racing.
The predicted salary is between 30000 - 40000 £ per year.
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers.
To help drive the delivery of affiliate operations for Spotlight Sports Group, primarily focused on our UK brand, Racing Post, the ideal candidate will combine great communication with industry knowledge to ensure consistent delivery of our promotions across our products and marketing channels.
Accountabilities:- Manage day-to-day execution of our affiliate business in driving user acquisition for sportsbook partners across key sporting and racing festival events (Cheltenham, Aintree).
- Work closely with the Conversion Optimisation Manager and Data Intelligence Unit to drive conversion rate optimisation efforts daily.
- Liaise with and manage sportsbook partner accounts to input offers and links into the products (websites and apps).
- Coordinate with the content team to optimise their content to convert users into revenue-driving users.
- Regular coordination with the design team to refresh content across all channels, for all formats and products, to avoid repetitiveness and ad fatigue.
- Help manage weekly reporting and measurement of campaign performance to stakeholders including reviewing, analysing and interpreting results.
- Perform regular QA of all revenue-generating journeys for customers across all Spotlight Sports Group products.
- Collaborate with multiple stakeholders and departments including paid & content marketing, product and compliance to ensure flawless marketing activations.
- Ensure all campaigns and communications are creatively excellent and accurate.
- Understanding of gambling regulation and responsible gambling compliance which we can help you learn.
- Strong numeracy skills and competent working with data and utilising Google Sheets.
- An understanding or interest in sports and/or horse racing would be beneficial.
- Strong interpersonal and communication skills.
- Organised and focused with the ability to hit deadlines whilst executing campaigns at pace to a high standard with meticulous attention to detail.
Affiliate Marketing Executive employer: Spotlight Sports Group
Spotlight Sports Group is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. With a strong focus on employee growth, we provide opportunities for professional development within the exciting realm of sports betting and digital marketing. Our inclusive culture, combined with the chance to work on award-winning brands in a vibrant UK location, makes us an attractive choice for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Affiliate Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Affiliate Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in affiliate marketing. This will help us see your potential and how you can contribute to our team at Spotlight Sports Group.
✨Tip Number 3
Prepare for interviews by researching our brands and understanding our products. Be ready to discuss how you can drive user acquisition and optimise campaigns. We love candidates who come prepared!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team at Spotlight Sports Group.
We think you need these skills to ace Affiliate Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Affiliate Marketing Executive role. Highlight relevant experience in sports betting, communication skills, and any data handling you've done. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about this role and how your skills align with our needs. Be sure to mention your understanding of gambling regulations and your interest in sports or horse racing – it’ll make you stand out!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive user acquisition and optimise campaigns. Numbers speak volumes, so if you’ve improved conversion rates or managed successful campaigns, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Spotlight Sports Group
✨Know Your Stuff
Make sure you brush up on your knowledge of sports betting, horse racing, and the latest trends in affiliate marketing. Spotlight Sports Group is all about engaging customers, so being able to discuss relevant topics confidently will show that you're genuinely interested in the industry.
✨Showcase Your Communication Skills
Since the role requires great communication with various stakeholders, prepare examples from your past experiences where you successfully collaborated with teams or managed accounts. This will demonstrate your ability to liaise effectively and ensure smooth operations.
✨Be Data Savvy
Familiarise yourself with Google Sheets and be ready to discuss how you've used data to drive decisions in previous roles. Highlight any experience you have with campaign performance analysis, as this will be crucial for the position.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a campaign or dealing with ad fatigue. Think through potential scenarios and how you would approach them, showcasing your problem-solving skills and attention to detail.
