At a Glance
- Tasks: Lead brand strategy and create standout campaigns in a fast-paced B2B environment.
- Company: Established player in the UK’s digital and technology landscape.
- Benefits: Competitive salary, 30 days leave, hybrid working, and private medical.
- Other info: Join a diverse team committed to inclusivity and career growth.
- Why this job: Shape a brand's story and make a real impact in a growing company.
- Qualifications: Experience in B2B brand marketing, especially in tech or infrastructure sectors.
The predicted salary is between 50000 - 65000 £ per year.
Our client is a long‑established player in the UK’s digital and technology landscape, supporting the systems and services that keep businesses, industries, and communities connected. They’re now entering a new phase of growth—expanding their offering, modernising their proposition, and stepping into markets where brand will be a major driver of commercial success.
This is a newly created role for someone who wants to build a brand with momentum. You’ll shape the story, define how the company shows up, and create the campaigns that elevate them in a competitive, fast‑moving B2B environment.
What You’ll Do- Lead the brand strategy, setting a clear direction that supports growth, new products, and market expansion.
- Develop standout campaigns that build awareness, credibility, and preference across key B2B audiences.
- Craft positioning and messaging that simplify complex propositions and make them memorable.
- Run an always‑on brand programme that strengthens reputation and educates the market.
- Collaborate with Product, Sales, Content and Performance to ensure brand activity fuels pipeline and commercial outcomes.
- Maintain consistency across channels, touchpoints, and creative execution.
- Use data and insight to refine campaigns and track brand impact over time.
You’re an experienced B2B brand marketer who knows how to make complex, technical, or infrastructure‑led propositions resonate. You can:
- Build integrated campaigns across digital, paid, trade, and content channels.
- Translate strategy into sharp, distinctive messaging.
- Work confidently with agencies, studios, and internal teams.
- Balance creativity with commercial focus.
- Partner effectively with demand gen teams to turn brand attention into action.
Experience in technology, infrastructure, telecoms, engineering, or other complex B2B sectors will help you hit the ground running.
Why Join Our Client?- Competitive salary and bonus
- 30 days’ annual leave
- Strong pension and life insurance
- Hybrid working
- Private medical (including dental and optical)
- Cycle to Work and electric car schemes
- Retail discounts
- Refer‑a‑friend programme
If you are a strategic, hands-on Brand Marketing Manager, looking for your next challenge, please send your CV today.
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.
If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.
We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Are you looking for a different role? Spotlight Recruitment would love to support your search, you can join our community of over 140,000 followers to keep updated on our latest marketing, digital, design and communications roles and blogs.
Brand Marketing Manager (B2B) in Reading employer: Spotlight Recruitment
Join a forward-thinking company at the forefront of the UK’s digital and technology landscape, where you will have the opportunity to shape brand narratives and drive impactful campaigns in a dynamic B2B environment. With a competitive salary, generous annual leave, and a strong focus on employee well-being through hybrid working and comprehensive benefits, this role offers not just a job, but a chance to grow and thrive in your career while making a meaningful impact. Embrace a culture that values diversity and inclusion, ensuring every voice is heard and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager (B2B) in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best campaigns and projects. This is your chance to showcase how you can elevate a brand in a competitive B2B environment.
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. Be ready to discuss how you can contribute to their growth and modernisation efforts—show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always here to help you navigate your job search journey.
We think you need these skills to ace Brand Marketing Manager (B2B) in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Brand Marketing Manager. Highlight your experience in B2B marketing and any relevant campaigns you've led that align with the job description.
Craft a Compelling Cover Letter:Use your cover letter to tell your story! Explain why you're passionate about brand marketing in the tech sector and how your skills can help shape the company's narrative and campaigns.
Showcase Your Creativity:Don’t just list your achievements; illustrate them! Use examples of standout campaigns you’ve developed, focusing on how they simplified complex propositions and resonated with audiences.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets to the right people quickly!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its positioning in the B2B market. Understand their current campaigns, target audiences, and how they differentiate themselves from competitors. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've led that demonstrate your ability to build brand awareness and drive commercial outcomes. Use metrics and data to back up your claims, as this will show your analytical side and how you can contribute to their always-on brand programme.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, come prepared with examples of how you've successfully collaborated with product, sales, or content teams in the past. Highlight your communication skills and how you can bridge the gap between creativity and commercial focus.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in their brand strategy and future growth. Inquire about their approach to market expansion or how they measure brand impact over time. This not only demonstrates your enthusiasm but also your strategic thinking.
