At a Glance
- Tasks: Lead brand strategy and create standout campaigns in a fast-paced B2B environment.
- Company: Established tech company driving growth and innovation in the digital landscape.
- Benefits: Competitive salary, 30 days leave, strong pension, private medical, and flexible work options.
- Other info: Inclusive workplace committed to diversity and supporting all candidates.
- Why this job: Shape a brand's story and make a real impact in a dynamic market.
- Qualifications: Experience in B2B brand marketing, especially in tech or complex sectors.
The predicted salary is between 40000 - 50000 £ per year.
Our client is a long‑established player in the UK’s digital and technology landscape, supporting the systems and services that keep businesses, industries, and communities connected. They’re now entering a new phase of growth—expanding their offering, modernising their proposition, and stepping into markets where brand will be a major driver of commercial success. This is a newly created role for someone who wants to build a brand with momentum. You’ll shape the story, define how the company shows up, and create the campaigns that elevate them in a competitive, fast‑moving B2B environment. This role is 3 days a week in the Reading office.
What You’ll Do
- Lead the brand strategy, setting a clear direction that supports growth, new products, and market expansion.
- Develop standout campaigns that build awareness, credibility, and preference across key B2B audiences.
- Craft positioning and messaging that simplify complex propositions and make them memorable.
- Run an always‑on brand programme that strengthens reputation and educates the market.
- Collaborate with Product, Sales, Content and Performance to ensure brand activity fuels pipeline and commercial outcomes.
- Maintain consistency across channels, touchpoints, and creative execution.
- Use data and insight to refine campaigns and track brand impact over time.
What You’ll Bring
You’re an experienced B2B brand marketer who knows how to make complex, technical, or infrastructure‑led propositions resonate. You can:
- Build integrated campaigns across digital, paid, trade, and content channels.
- Translate strategy into sharp, distinctive messaging.
- Work confidently with agencies, studios, and internal teams.
- Balance creativity with commercial focus.
- Partner effectively with demand gen teams to turn brand attention into action.
Experience in technology, infrastructure, telecoms, engineering, or other complex B2B sectors will help you hit the ground running.
Why Join Our Client?
- Competitive salary and bonus
- 30 days’ annual leave
- Strong pension and life insurance
- Private medical (including dental and optical)
- Cycle to Work and electric car schemes
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under‑represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process. We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Brand Marketing Manager in Reading employer: Spotlight Recruitment
Join a leading healthtech company in London as a Growth Marketing Analyst, where you'll thrive in a dynamic and supportive work culture that values innovation and collaboration. With a competitive salary of up to £40k, generous holiday allowance, and engaging social events, this role offers recent graduates an excellent opportunity for professional growth and development in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Spotlight Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Spotlight Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Spotlight Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Spotlight Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Spotlight Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Spotlight Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Spotlight Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Spotlight Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Spotlight Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Spotlight Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
