At a Glance
- Tasks: Lead the growth strategy for a high-growth D2C wellness brand and optimise revenue streams.
- Company: Fast-growing D2C wellness brand with a focus on health and innovation.
- Benefits: Competitive salary, share options, and a hybrid work environment in central London.
- Other info: Join a collaborative team and enjoy opportunities for personal and professional growth.
- Why this job: Be at the forefront of scaling a brand to £100m+ and make impactful decisions.
- Qualifications: Proven experience in DTC growth, especially in FMCG, with hands-on execution skills.
The predicted salary is between 100000 - 120000 £ per year.
Our client is a high‑growth D2C wellness brand, entering its next scale phase and looking for a performance‑driven Head of Growth to own and operate the full D2C revenue engine. The company has a single hero product working mainly in the US market with significant traction and funding to scale to £100m+.
This Growth Lead role is central to unlocking that next chapter and needs an experienced DTC Growth Lead with experience scaling £30‑100m and beyond. This is an end‑to‑end growth ownership position where you will be responsible for revenue across acquisition, creative performance, funnel conversion, and lifetime value.
As Head of Growth you will design, run, and continuously optimise the full DTC growth system. This is a highly collaborative team so expect hands‑on work across ads, data, landing pages, and creative testing. You’ll make fast, high‑impact decisions that directly influence CAC, payback periods, and subscription economics. Ultimately you will lead paid media strategy across Meta, TikTok, and Google and be the Architect to optimise funnels: Ad – Landing Page/Listicle – PDP.
As Growth Lead you will own budget allocation, scaling logic, and structured experimentation and be able to build and run high‑velocity creative testing systems (angles, hooks, formats). This role will see you test and refine landing pages, advertorials, and conversion flows to develop and iterate offers and drive post‑purchase growth: upsells, cross‑sells, retention levers while improving LTV:CAC ratios and payback periods over time. This role is part of a highly collaborative and fast‑growing marketing team across creative, strategy, influencers, design and CRM.
Ideal Candidate
- Experienced Growth Lead or Head of Growth, proven DTC operator (FMCG)
- Scaled to £30m‑£100m
- Strong grasp of hooks, angles, UGC formats, and landing‑page psychology
- Fluent in CAC, payback periods, and subscription economics
- Hands‑on executor—not just a strategist or team manager
- Comfortable managing freelancers, creatives, and specialist agencies
Success Looks Like
- A consistent pipeline of scalable, winning creative concepts
- Improving CAC efficiency
- Higher funnel conversion rates
- Stronger LTV:CAC ratios and shorter payback periods
If you have a senior growth background from D2C and subscription FMCG wanting to be part of an amazing scaleup opportunity apply for immediate consideration.
Head of Growth - FMCG (D2C) in London employer: Spotlight Recruitment
Join a dynamic and innovative D2C wellness brand in the heart of central London, where you will play a pivotal role in driving growth and shaping the future of the company. With a strong focus on collaboration and creativity, this role offers an exceptional opportunity for professional development, competitive compensation, and the chance to make a significant impact in a fast-paced environment. Embrace a culture that values diversity and inclusion, ensuring every employee feels valued and empowered to contribute their best work.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth - FMCG (D2C) in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth strategies. We want to see how you’ve driven results and made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to D2C growth. We suggest doing mock interviews with friends or mentors to boost your confidence and refine your answers.
✨Tip Number 4
Apply through our website! It’s the quickest way to get your application seen by the right people. Plus, we’re always on the lookout for passionate candidates ready to make a difference in the D2C space.
We think you need these skills to ace Head of Growth - FMCG (D2C) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Growth. Highlight your experience in scaling D2C brands and any specific achievements that align with the job description. We want to see how you can bring value to our growth journey!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about health and wellness, and how your hands-on approach can drive results. Be sure to mention your familiarity with CAC, payback periods, and subscription economics.
Showcase Your Creative Side:Since this role involves a lot of creative testing, don’t shy away from sharing examples of successful campaigns you've led. Whether it's ads, landing pages, or innovative hooks, we want to see your creativity in action!
Apply Through Our Website:To ensure your application gets the attention it deserves, apply directly through our website. This way, we can quickly connect you with the right consultant and get the ball rolling on your application!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Numbers
As a Head of Growth, you’ll need to be fluent in metrics like CAC, LTV, and payback periods. Brush up on these figures before your interview, and be ready to discuss how you've improved them in past roles. This shows you're not just a strategist but also a hands-on executor.
✨Showcase Your Creative Testing Skills
Prepare examples of successful creative testing systems you've built or managed. Discuss specific angles, hooks, and formats that worked for you. This will demonstrate your ability to drive high-impact decisions and optimise funnels effectively.
✨Collaborative Mindset
This role is all about teamwork, so be ready to talk about how you've collaborated with different teams in the past. Share experiences where you’ve worked closely with creatives, strategists, and agencies to achieve growth targets. Highlighting your collaborative spirit can set you apart.
✨Be Ready to Dive Deep into D2C Strategies
Familiarise yourself with the latest trends in D2C, especially in the FMCG sector. Be prepared to discuss how you would approach scaling a brand from £30m to £100m. Showing that you understand the market landscape and have actionable strategies will impress your interviewers.
