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- Tasks: Lead growth strategies and optimise revenue for a high-growth wellness brand.
- Company: Dynamic DTC wellness brand with a passionate team and ambitious goals.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact on a brand poised for massive scale and success.
- Qualifications: Proven experience in DTC growth and strong analytical skills.
- Other info: Inclusive workplace committed to diversity and supporting all candidates.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Our client is a high‑growth direct‑to‑consumer wellness brand, entering its next scale phase. Their deeply passionate team are looking for a performance‑driven Head of Growth to own and operate the full DTC revenue engine. The company has a single hero product with significant traction and the potential to scale to £100m+ in annual revenue. This role is central to unlocking that next chapter.
This is an end‑to‑end growth ownership position where you will be responsible for revenue across acquisition, creative performance, funnel conversion, and lifetime value. As Head of Growth you will design, run, and continuously optimise the full DTC growth system: Creative Strategy → Paid Media → Funnel Optimisation → Offer Logic → LTV Expansion.
This is a highly collaborative team so expect hands‑on work across ads, data, landing pages, and creative testing. You’ll make fast, high‑impact decisions that directly influence CAC, payback periods, and subscription economics.
Key Responsibilities- Lead paid media strategy across Meta, TikTok, and Google
- Own budget allocation, scaling logic, and structured experimentation
- Build and run high‑velocity creative testing systems (angles, hooks, formats)
- Test and refine landing pages, advertorials, and conversion flows
- Develop and iterate offers: bundles, trials, subscriptions, pricing tests
- Improve LTV:CAC ratios and payback periods over time
- Growth focused on revenue, not a media buyer
- A systems thinker who understands how creative, offers, and funnels compound
- Someone who thrives in fast testing cycles and high‑iteration environments
- Decisive, data‑driven, and comfortable operating with imperfect information
- Deeply performance‑led, with creative as the primary growth lever
- Proven DTC operator (skincare, supplements, or wellness a plus)
- Experience scaling a brand from ~ÂŁ5m to ÂŁ20m+ revenue
- Strong grasp of hooks, angles, UGC formats, and landing‑page psychology
- Fluent in CAC, payback periods, and subscription economics
- Hands‑on executor—not just a strategist or team manager
- Comfortable managing freelancers, creatives, and specialist agencies
- A consistent pipeline of scalable, winning creative concepts
- Improving CAC efficiency
- Higher funnel conversion rates
- Stronger LTV:CAC ratios and shorter payback periods
If you’re an analytical Growth Marketing Manager or Head of Growth looking for a hybrid role (4 days London office, 1 day wfh) with a background in DTC and retail, creating scalable, creative concepts apply for immediate consideration.
Head of Growth in London employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, especially those who are already in growth roles. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This will help you stand out and demonstrate your hands-on experience with creative testing and funnel optimisation.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like the wellness brand mentioned. Express your interest and how you can contribute to their growth journey.
✨Tip Number 4
Apply through our website! It’s the quickest way to get your application seen by the right people. Plus, it shows you’re serious about landing that Head of Growth role.
We think you need these skills to ace Head of Growth in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in DTC growth. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills: Since this role is all about performance, include specific metrics and results from your previous roles. We love numbers that tell a story, so if you’ve improved CAC or LTV, let us know!
Be Creative: This position thrives on creative strategies, so don’t shy away from sharing innovative ideas or campaigns you've executed. We’re looking for someone who can think outside the box and bring fresh concepts to the table.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply directly through our website. It helps us streamline the process and get you in front of the right people faster!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Numbers
As a Head of Growth, you'll need to be fluent in metrics like CAC, LTV, and payback periods. Brush up on these figures before your interview, and be ready to discuss how you've improved them in past roles. This shows you're not just a strategist but a hands-on executor.
✨Showcase Your Creative Strategy
Prepare examples of successful creative strategies you've implemented. Whether it's high-velocity testing systems or innovative offers, be ready to share specific campaigns that drove growth. Highlight your understanding of hooks, angles, and landing-page psychology.
✨Demonstrate Collaboration Skills
This role is highly collaborative, so be prepared to discuss how you've worked with cross-functional teams in the past. Share experiences where you led projects involving freelancers, creatives, or agencies, and how you ensured everyone was aligned towards common goals.
✨Be Ready for Fast-Paced Questions
Expect rapid-fire questions about your decision-making process and how you handle imperfect information. Practice articulating your thought process clearly and concisely, as this will demonstrate your ability to thrive in a fast-testing environment.
