At a Glance
- Tasks: Lead commercial strategy and drive growth for a purpose-led drinks brand.
- Company: Dynamic FMCG company with a strong culture and values.
- Benefits: Competitive salary, hybrid working, generous bonus, and sociable environment.
- Other info: Inclusive workplace committed to diversity and supporting all candidates.
- Why this job: Join a thriving team and make a real impact in the FMCG sector.
- Qualifications: Experience in FMCG sales or account management with strong communication skills.
The predicted salary is between 45000 - 45000 £ per year.
Our client is hiring a Commercial Manager to help accelerate the growth of their purpose‑led drinks brand. This hybrid London‑based role is ideal for someone who thrives in a hands‑on commercial environment, enjoys shaping strategy, and can drive execution through an external sales agency while building a strong presence across UK retail, convenience and on‑trade channels. With the business entering a major growth phase, this is an exciting opportunity to join a values‑driven FMCG company with real momentum and a fantastic culture.
What You’ll Be Doing
- Lead agency performance, managing day‑to‑day execution across retail, convenience and on‑trade, and driving distribution, rate of sale and activation.
- Review and optimise commercial results through regular sales analysis and performance tracking.
- Support customer strategy by contributing to national account negotiations, joint business planning, pricing, trade terms and channel profitability.
- Drive commercial delivery through NPD sell‑ins, strong execution via the sales agency, and clear communication with customers and internal teams.
- Enhance activation and brand experience by partnering with marketing on channel plans, supporting trade marketing, and using shopper insights to shape in‑store and in‑outlet activation.
What Our Client Is Looking For
- FMCG commercial experience with a background in sales or account management.
- Strong partner management, including experience working with external sales agencies or distributors.
- Multi‑channel expertise across grocery, convenience and on‑trade, with confidence managing major customer relationships.
- Commercial and financial acumen, including budgeting, trade terms and P&L contribution.
- High‑impact communicator.
Our client offers great benefits including competitive salary, hybrid working, generous bonus, sociable work environment, pension, generous holiday, plus more! If you’re a proactive, ambitious Sales Manager, Account Manager, Business Development Manager or Commercial Manager who would like to join a thriving, friendly and forward thinking ethical organisation, send us your CV today!
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.
We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Commercial Manager - FMCG in London employer: Spotlight Recruitment
Join a dynamic and purpose-driven FMCG brand as a Commercial Manager in London, where you'll thrive in a collaborative and sociable work environment. With competitive salaries, generous bonuses, and a strong focus on employee growth and inclusivity, this company offers a unique opportunity to shape strategy and drive commercial success while being part of a values-led organisation that celebrates diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager - FMCG in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG space. Attend industry events, join relevant LinkedIn groups, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your commercial experience and successes. Use specific examples that demonstrate your impact in previous roles, especially in sales and account management.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly through their website or LinkedIn. Express your interest in working with them and share how your background aligns with their goals.
✨Tip Number 4
Prepare for interviews by researching the company’s values and culture. Since this role is with a purpose-led brand, be ready to discuss how your personal values align with theirs. Show them you’re not just looking for any job, but the right job!
We think you need these skills to ace Commercial Manager - FMCG in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Manager. Highlight your FMCG experience and any relevant sales or account management roles you've had. We want to see how your background aligns with what our client is looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and specific examples to demonstrate your impact in previous roles. This will help us understand how you can drive results in this new position.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the FMCG sector and how you can contribute to our client's growth. Keep it engaging and personal, so we get a sense of who you are.
Apply Through Our Website:To ensure your application gets the attention it deserves, apply directly through our website. This way, we can quickly connect you with the right consultant and keep the process smooth and efficient!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially around drinks brands. Understand current trends, key players, and what makes a brand successful in this space. This will show that you're not just interested in the role but are genuinely passionate about the industry.
✨Showcase Your Commercial Acumen
Be ready to discuss your experience with budgeting, trade terms, and P&L contributions. Prepare specific examples of how you've driven commercial results in previous roles. This will demonstrate your ability to manage financial aspects effectively, which is crucial for a Commercial Manager.
✨Highlight Your Partner Management Skills
Since the role involves working with external sales agencies, come prepared with examples of how you've successfully managed partnerships in the past. Talk about your approach to building strong relationships and driving performance, as this will be key to succeeding in the position.
✨Communicate Clearly and Confidently
As a high-impact communicator, practice articulating your thoughts clearly. Use the STAR method (Situation, Task, Action, Result) to structure your answers during the interview. This will help you convey your experiences effectively and leave a lasting impression.
