At a Glance
- Tasks: Lead impactful marketing programmes in cybersecurity across the UK and EMEA.
- Company: Global leader in cybersecurity with a focus on innovation and collaboration.
- Benefits: Competitive salary, remote/hybrid work, private medical, and flexible benefits.
- Other info: Join a diverse team committed to inclusivity and career growth.
- Why this job: Make a real impact in cybersecurity while growing your marketing expertise.
- Qualifications: 5+ years in B2G/B2B marketing, ideally with government or defence experience.
The predicted salary is between 80000 - 80000 £ per year.
Our client, a global leader in cyber security is looking for a UK & EMEA Demand Generation Manager to lead high-impact regional marketing programmes across the UK, EU, NATO markets, and wider Government & Defence sectors. This is a strategic, hands-on role for a marketer who excels in field execution, partner collaboration, and sales alignment.
What you’ll do
- Drive UK & EMEA field marketing strategy/demand generation to grow pipeline and brand presence
- Deliver ABM campaigns, sector programmes, and in-market events
- Build co-marketing with partners
- Tailor messaging and campaigns for government, defence, and regulated buyers
- Manage budgets, track performance, and report on pipeline impact
- Support partner enablement with tools, content, and training
What you’ll bring
- 5+ years in B2G/B2B field or partner marketing (cyber experience ideal)
- Strong experience with Government, Defence, or Financial Services audiences
- ABM expertise and close sales alignment
- Hands-on event management across virtual and in-person formats
- CRM/automation proficiency (Salesforce preferred)
- A proactive, commercial, and collaborative mindset
Benefits
- Competitive salary
- Remote/hybrid working (one day per month in London)
- Private medical
- Enhanced leave
- Life & income protection
- Pension
- Flexible benefits
If this is of interest, please put forward your application today.
Demand Generation Manager in Liverpool employer: Spotlight Recruitment
As a global leader in cybersecurity, our client offers an exceptional work environment that fosters innovation and collaboration. With competitive salaries, flexible working arrangements, and a strong commitment to employee well-being, including private medical care and enhanced leave, this role provides ample opportunities for professional growth within the dynamic UK & EMEA markets. Join a diverse team that values inclusivity and empowers you to make a meaningful impact in the Government and Defence sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the cybersecurity field and let them know you're on the hunt for a Demand Generation Manager role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Show up at industry events! Whether it's virtual or in-person, attending conferences and meetups related to cybersecurity can help you make valuable connections. Plus, it’s a great way to showcase your expertise and passion for the field.
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with potential employers or partners, make sure to highlight your experience with ABM campaigns and government sectors. Speak their language and show them how you can drive demand generation in their specific context.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. By applying directly, you’ll ensure your application gets the attention it deserves, and we can help you land that dream job!
We think you need these skills to ace Demand Generation Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in B2G/B2B marketing, especially in cybersecurity, and showcase any relevant campaigns you've led.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with the company's needs. Don't forget to mention your hands-on experience with ABM campaigns and event management.
Showcase Your Achievements:Quantify your successes! Whether it's growing a pipeline or managing budgets, use numbers to demonstrate your impact. This will help us see the value you can bring to our team.
Apply Through Our Website:We encourage you to apply directly through our website for a quicker review process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in the cybersecurity sector. Understand the specific needs of government and defence audiences, as this will show your potential employer that you're not just a marketer, but someone who truly gets the industry.
✨Showcase Your ABM Expertise
Be ready to discuss your experience with Account-Based Marketing (ABM) campaigns. Prepare examples of successful campaigns you've led, especially those that involved close collaboration with sales teams. This will demonstrate your strategic thinking and hands-on approach.
✨Prepare for Event Management Questions
Since event management is key for this role, think of specific events you've organised or contributed to. Be prepared to talk about how you managed logistics, engaged attendees, and measured success. Highlight any virtual events you've run, as they’re increasingly relevant.
✨Budget Management Know-How
Familiarise yourself with budget management practices. Be ready to discuss how you've tracked performance and reported on pipeline impact in previous roles. Showing that you can manage budgets effectively will set you apart from other candidates.
