At a Glance
- Tasks: Lead the growth strategy for a high-growth D2C wellness brand and optimise revenue streams.
- Company: Fast-growing wellness brand with a focus on health and innovation.
- Benefits: Competitive salary, share options, and a collaborative work environment.
- Other info: Join a dynamic team and enjoy opportunities for professional development.
- Why this job: Be at the forefront of scaling a brand to £100m+ and make impactful decisions.
- Qualifications: Proven experience in DTC growth, especially in FMCG, with strong analytical skills.
The predicted salary is between 100000 - 120000 £ per year.
Our client is a high‑growth D2C wellness brand, entering its next scale phase and looking for a performance‑driven Head of Growth to own and operate the full D2C revenue engine. The company has a single hero product working mainly in the US market with significant traction and funding to scale to £100m+.
This Growth Lead role is central to unlocking that next chapter and needs an experienced DTC Growth Lead with experience scaling £30‑100m and beyond. This is an end‑to‑end growth ownership position where you will be responsible for revenue across acquisition, creative performance, funnel conversion, and lifetime value.
As Head of Growth you will design, run, and continuously optimise the full DTC growth system. This is a highly collaborative team so expect hands‑on work across ads, data, landing pages, and creative testing. You’ll make fast, high‑impact decisions that directly influence CAC, payback periods, and subscription economics.
Ultimately you will lead paid media strategy across Meta, TikTok, and Google and be the Architect to optimise funnels: Ad – Landing Page/Listicle – PDP. As Growth Lead you will own budget allocation, scaling logic, and structured experimentation and be able to build and run high‑velocity creative testing systems (angles, hooks, formats).
This role will see you test and refine landing pages, advertorials, and conversion flows to develop and iterate offers and drive post‑purchase growth: upsells, cross‑sells, retention levers while improving LTV:CAC ratios and payback periods over time. This role is part of a highly collaborative and fast‑growing marketing team across creative, strategy, influencers, design and CRM.
Ideal Candidate
- Experienced Growth Lead or Head of Growth, proven DTC operator (FMCG)
- Scaled to £30m‑£100m
- Strong grasp of hooks, angles, UGC formats, and landing‑page psychology
- Fluent in CAC, payback periods, and subscription economics
- Hands‑on executor—not just a strategist or team manager
- Comfortable managing freelancers, creatives, and specialist agencies
Success Looks Like
- A consistent pipeline of scalable, winning creative concepts
- Improving CAC efficiency
- Higher funnel conversion rates
- Stronger LTV:CAC ratios and shorter payback periods
If you have a senior growth background from D2C and subscription FMCG wanting to be part of an amazing scaleup opportunity apply for immediate consideration.
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under‑represented groups.
If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.
We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Head of Growth - FMCG (D2C) employer: Spotlight Recruitment
Join a dynamic and innovative D2C wellness brand in the heart of central London, where you will play a pivotal role in driving growth and shaping the future of the company. With a strong focus on collaboration and creativity, this role offers an exciting opportunity to lead a high-performing team while enjoying a competitive salary package, share options, and a culture that values diversity and inclusion. As part of a fast-growing scale-up, you'll have ample opportunities for professional development and the chance to make a significant impact in the health and wellness sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth - FMCG (D2C)
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth strategies. We want to see how you’ve driven results, especially in D2C settings, so make it pop!
✨Tip Number 3
Prepare for the interview like it’s game day! Research the company, understand their products, and be ready to discuss how you can optimise their growth engine. We’re talking specifics here—show them you mean business!
✨Tip Number 4
Apply through our website! It’s the quickest way to get your application in front of the right people. We’re all about making connections, so don’t miss out on the chance to stand out from the crowd.
We think you need these skills to ace Head of Growth - FMCG (D2C)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Growth. Highlight your experience in scaling DTC brands and any specific achievements that align with the job description. We want to see how you can bring value to our growth journey!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the health and wellness sector and how your skills can help us scale. Be genuine and let your personality come through – we love a good story!
Showcase Your Data Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your experience with CAC, payback periods, and LTV:CAC ratios. We want to know how you've used data to drive growth in previous roles!
Apply Through Our Website:To ensure your application gets the attention it deserves, apply directly through our website. This way, we can quickly connect you with the right team member for a speedy review. We can't wait to hear from you!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Numbers
As a Head of Growth, you’ll need to be fluent in metrics like CAC, LTV, and payback periods. Brush up on these figures before your interview, and be ready to discuss how you've improved them in past roles. This shows you're not just a strategist but also a hands-on executor.
✨Showcase Your Creative Testing Skills
Prepare examples of successful creative testing systems you've built or managed. Discuss specific angles, hooks, and formats that worked for you. This will demonstrate your ability to drive high-impact decisions and optimise funnels effectively.
✨Understand the D2C Landscape
Familiarise yourself with the current trends in the D2C FMCG market, especially in health and wellness. Be ready to share insights on what’s working and what’s not, and how you can leverage this knowledge to scale the brand's revenue engine.
✨Collaborative Mindset
Since this role involves working closely with various teams, highlight your experience in collaboration. Share examples of how you’ve successfully partnered with creatives, strategists, and agencies to achieve growth targets. This will show you’re a team player who thrives in a fast-paced environment.
