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For Companies At a Glance
- Tasks: Lead growth strategies and optimise revenue across acquisition and creative performance.
- Company: High-growth DTC wellness brand with a passionate team.
- Benefits: Competitive salary, hybrid work model, and opportunities for rapid career advancement.
- Why this job: Make a real impact by driving growth in a fast-paced environment.
- Qualifications: Proven experience in DTC marketing and strong analytical skills.
- Other info: Join a collaborative team focused on innovation and inclusivity.
The predicted salary is between 72000 - 90000 ÂŁ per year.
Our client is a high‑growth direct‑to‑consumer wellness brand, entering its next scale phase. Their deeply passionate team are looking for a performance‑driven Head of Growth to own and operate the full DTC revenue engine. The company has a single hero product with significant traction and the potential to scale to £100m+ in annual revenue. This role is central to unlocking that next chapter.
The Role
This is an end‑to‑end growth ownership position where you will be responsible for revenue across acquisition, creative performance, funnel conversion, and lifetime value. As Head of Growth you will design, run, and continuously optimise the full DTC growth system: Creative Strategy → Paid Media → Funnel Optimisation → Offer Logic → LTV Expansion.
This is a highly collaborative team so expect hands‑on work across ads, data, landing pages, and creative testing. You’ll make fast, high‑impact decisions that directly influence CAC, payback periods, and subscription economics.
Key Responsibilities
- Lead paid media strategy across Meta, TikTok, and Google
- Own budget allocation, scaling logic, and structured experimentation
- Build and run high‑velocity creative testing systems (angles, hooks, formats)
- Test and refine landing pages, advertorials, and conversion flows
- Develop and iterate offers: bundles, trials, subscriptions, pricing tests
- Improve LTV:CAC ratios and payback periods over time
What This Role Is
- Growth focused on revenue, not a media buyer
- A systems thinker who understands how creative, offers, and funnels compound
- Someone who thrives in fast testing cycles and high‑iteration environments
- Decisive, data‑driven, and comfortable operating with imperfect information
- Deeply performance‑led, with creative as the primary growth lever
Ideal Candidate
- Proven DTC operator (skincare, supplements, or wellness a plus)
- Experience scaling a brand from ~ÂŁ5m to ÂŁ20m+ revenue
- Strong grasp of hooks, angles, UGC formats, and landing‑page psychology
- Fluent in CAC, payback periods, and subscription economics
- Hands‑on executor—not just a strategist or team manager
- Comfortable managing freelancers, creatives, and specialist agencies
Success Looks Like
- A consistent pipeline of scalable, winning creative concepts
- Improving CAC efficiency
- Higher funnel conversion rates
- Stronger LTV:CAC ratios and shorter payback periods
If you’re an analytical Growth Marketing Manager or Head of Growth looking for a hybrid role (4 days London office, 1 day wfh) with a background in DTC and retail, creating scalable, creative concepts apply for immediate consideration.
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under‑represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.
We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Head of Growth employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, especially those who are already in growth roles. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past successes in growth marketing. Use data and case studies to highlight how you've improved CAC and LTV in previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like this wellness brand, and express your interest in potential growth roles. You never know what might come up!
✨Tip Number 4
Apply through our website! It’s the quickest way to get your application seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Show Your Passion: When you’re writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to drive growth in a DTC environment. Share why this brand resonates with you and how you can contribute to its success.
Be Data-Driven: Since this role is all about performance, make sure to highlight your analytical skills. Use specific examples from your past experiences where you’ve improved metrics like CAC or LTV. We love numbers, so don’t shy away from showcasing your achievements!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. We appreciate candidates who take the extra step to align their experience with what we’re looking for.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply directly through our website. This helps us streamline the process and get back to you quicker. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Numbers
As a Head of Growth, you'll need to be fluent in metrics like CAC, payback periods, and LTV. Brush up on these figures before your interview, and be ready to discuss how you've improved them in past roles. This shows you're not just a strategist but a hands-on executor.
✨Showcase Your Creative Testing Skills
Prepare examples of high-velocity creative testing systems you've built or managed. Discuss specific angles, hooks, and formats that worked for you. This will demonstrate your ability to drive growth through innovative strategies, which is crucial for this role.
✨Understand the DTC Landscape
Familiarise yourself with the direct-to-consumer market, especially in wellness. Be ready to talk about trends, competitors, and what makes a successful DTC brand. This knowledge will help you connect with the team and show your passion for the industry.
✨Be Ready for Collaboration
This role is highly collaborative, so prepare to discuss how you've worked with cross-functional teams in the past. Share examples of how you’ve led projects involving creatives, freelancers, and agencies, highlighting your ability to make fast, impactful decisions.
