Head of Brand

Head of Brand

Full-Time 120000 - 120000 € / year (est.) Home office (partial)
Spotlight Recruitment

At a Glance

  • Tasks: Lead brand strategy and creative direction for a cleantech scale-up.
  • Company: Join a high-growth cleantech company at the forefront of energy and AI.
  • Benefits: Competitive salary, private health insurance, life assurance, and flexible working.
  • Other info: Inclusive workplace committed to diversity and supporting all candidates.
  • Why this job: Shape a trusted brand that drives the transition to clean energy.
  • Qualifications: Proven experience in brand marketing and B2B strategies.

The predicted salary is between 120000 - 120000 € per year.

A high‑growth cleantech scale‑up is seeking a visionary Head of Brand Marketing from global product to define how the company shows up in the world. This organisation sits at the intersection of energy, transport, and AI — building an integrated hardware and software platform that connects cars, chargers, people, and energy providers to accelerate the transition to clean, affordable energy. Our client needs an experienced Marketer from a global product or manufacturing background or a background in cleantech/automotive. Operating across multiple countries and partnered with major brands, the business is entering a new phase of rapid expansion. Brand is seen as a strategic asset — central to customer trust, partner confidence, and employee pride. This role will shape a distinctive, trusted, and loved brand as the company scales globally.

This is more than a brand role. You’ll build a creative engine that scales — leading PR, design, web, and B2B marketing to deliver campaigns and assets that inspire, unify, and differentiate. You’ll own the brand strategy, evolve the identity, and ensure every touchpoint is aligned, credible, and emotionally engaging.

Key Responsibilities
  • Own and evolve the brand strategy, identity, and creative direction.
  • Build scalable creative systems — toolkits, templates, and campaigns that accelerate delivery.
  • Lead PR and communications, including media relations, thought leadership, and reputation management.
  • Oversee design and creative production to ensure consistency and distinctiveness across all channels.
  • Guide website content and design strategy (technical execution supported by an in‑house developer).
  • Lead B2B marketing for partnerships.
  • Partner with Growth, Product, and Engagement teams to align brand storytelling with commercial outcomes.
  • Safeguard and grow brand trust across all external expressions.
About You
  • Proven experience leading brand, creative, and B2B marketing in a fast‑growing business.
  • Strong creative vision with the ability to translate strategy into scalable assets and campaigns.
  • Experience managing PR, design, and creative functions.
  • Demonstrated success in B2B and partner marketing that drives sales enablement.
  • Deep understanding of visual identity systems, messaging, and tone of voice.
  • Skilled at balancing long‑term brand building with short‑term campaign needs.
  • Collaborative leader who can align creative, commercial, and technical teams.
  • Experience across web, digital, and campaign environments — ideally in tech or consumer sectors.
What Success Looks Like
  • A clear, distinctive, and consistent brand across all touchpoints.
  • Increased brand trust, awareness, and preference.
  • Stronger B2B partner engagement and sales enablement.
  • Positive media coverage and strengthened industry reputation.
  • A high‑performing, on‑brand website that drives engagement.

Bonus: Private health insurance, Life assurance (4x salary), Income protection, Ride to Work scheme, Season ticket loan. London‑based role, 3-4 days per week in the office.

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we are inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under‑represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process. We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.

Head of Brand employer: Spotlight Recruitment

Join a pioneering cleantech scale-up that is redefining the future of energy and transport. As an employer, we prioritise a collaborative and innovative work culture, offering exceptional benefits such as private health insurance and a ride to work scheme. With a strong focus on employee growth and a commitment to diversity and inclusion, this London-based role provides a unique opportunity to shape a globally trusted brand while working alongside industry leaders in a rapidly expanding market.

Spotlight Recruitment

Contact Detail:

Spotlight Recruitment Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Brand

Tip Number 1

Network like a pro! Reach out to industry contacts, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.

Tip Number 2

Show off your personal brand! Create a portfolio or a personal website that showcases your work and achievements. This is your chance to shine and demonstrate how you can elevate the brand of the company you're applying to.

Tip Number 3

Prepare for interviews by researching the company inside out. Understand their brand values, recent campaigns, and market position. We want you to walk in with confidence and show them you’re the perfect fit for their vision.

Tip Number 4

Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the best choice for the role.

We think you need these skills to ace Head of Brand

Brand Strategy
Creative Direction
B2B Marketing
Public Relations
Media Relations
Design Management
Campaign Development

Some tips for your application 🫡

Show Your Brand Passion:When you're writing your application, let your passion for branding shine through! Share specific examples of how you've shaped brand identities in the past, especially in fast-growing environments like cleantech or automotive.

Tailor Your Experience:Make sure to highlight your relevant experience in B2B marketing and creative leadership. We want to see how your background aligns with our mission to build a trusted and loved brand, so don’t hold back on those achievements!

Be Authentic:Your tone of voice matters! Use a style that reflects who you are while still being professional. We appreciate authenticity, so let your personality come through in your writing.

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at Spotlight Recruitment

Know Your Brand Inside Out

Before the interview, dive deep into the company's brand identity and values. Understand their current positioning in the cleantech space and how they differentiate themselves from competitors. This will help you articulate how your vision aligns with their goals.

Showcase Your Creative Vision

Prepare to discuss specific examples of how you've successfully led brand strategies in the past. Bring along a portfolio or case studies that highlight your ability to create scalable assets and campaigns. This will demonstrate your hands-on experience and creative prowess.

Align with Their Mission

Familiarise yourself with the company's mission to accelerate the transition to clean energy. Be ready to discuss how your background in global product marketing or cleantech can contribute to this mission. Showing genuine passion for their cause can set you apart.

Prepare for Collaborative Scenarios

Since the role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you can align creative, commercial, and technical teams to achieve brand objectives, as this is crucial for the position.