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For Companies At a Glance
- Tasks: Drive growth for a leading wellness brand through innovative marketing strategies.
- Company: High-growth DTC wellness brand with a passionate team.
- Benefits: Competitive salary, hybrid work model, and opportunities for creativity.
- Why this job: Be at the forefront of scaling a brand to ÂŁ100m+ in revenue.
- Qualifications: Experience in DTC marketing and a strong grasp of creative strategies.
- Other info: Join a collaborative environment with a focus on performance and growth.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Our client is a high‑growth direct‑to‑consumer wellness brand, entering its next scale phase. Their deeply passionate team are looking for a performance‑driven Growth Marketing Manager to own and operate the full DTC revenue engine. The company has a single hero product with significant traction and the potential to scale to £100m+ in annual revenue. This role is central to unlocking that next chapter.
The Role
This is an end‑to‑end growth ownership position where you will be responsible for revenue across acquisition, creative performance, funnel conversion, and lifetime value. As Growth Marketing Manager you will design, run and continuously optimise the full DTC growth system: Creative Strategy → Paid Media → Funnel Optimisation → Offer Logic → LTV Expansion. This is a highly collaborative team so expect hands‑on work across ads, data, landing pages, and creative testing. You’ll make fast, high‑impact decisions that directly influence CAC, payback periods and subscription economics.
Key Responsibilities
- Lead paid media strategy across Meta, TikTok, and Google
- Own budget allocation, scaling logic, and structured experimentation
- Build and run high‑velocity creative testing systems (angles, hooks, formats)
- Test and refine landing pages, advertorials, and conversion flows
- Develop and iterate offers: bundles, trials, subscriptions, pricing tests
- Improve LTV:CAC ratios and payback periods over time
What This Role Is
- Growth focused on revenue, not a media buyer
- A systems thinker who understands how creative, offers, and funnels compound
- Someone who thrives in fast testing cycles and high‑iteration environments
- Decisive, data‑driven, and comfortable operating with imperfect information
- Deeply performance‑led, with creative as the primary growth lever
Ideal Candidate
- Proven DTC operator (skincare, supplements, or wellness a plus)
- Experience scaling a brand from ~ÂŁ5m to ÂŁ20m+ revenue
- Strong grasp of hooks, angles, UGC formats, and landing‑page psychology
- Fluent in CAC, payback periods, and subscription economics
- Hands‑on executor—not just a strategist or team manager
- Comfortable managing freelancers, creatives, and specialist agencies
Success Looks Like
- A consistent pipeline of scalable, winning creative concepts
- Improving CAC efficiency
- Higher funnel conversion rates
- Stronger LTV:CAC ratios and shorter payback periods
If you’re an analytical Growth Marketing Manager looking for a hybrid role (4 days London office, 1 day wfh) with a background in DTC and retail, creating scalable, creative concepts apply for immediate consideration.
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under‑represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.
We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Growth Marketing Manager employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the DTC space, especially those who are already working at companies you’re interested in. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. Highlight specific metrics like CAC and LTV improvements to grab attention and demonstrate your impact.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their growth journey and how you can contribute to their success. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Apply through our website! We make it easy for you to get noticed by the right people. Plus, it’s a great way to ensure your application is seen quickly. Don’t miss out on the chance to land that dream role!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience with DTC brands and any specific achievements in scaling revenue. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about growth marketing and how your skills align with our needs. Be sure to mention any relevant campaigns you've led that resulted in impressive CAC or LTV improvements.
Showcase Your Creative Side: Since this role is all about creative performance, don’t shy away from sharing examples of your best work. Whether it's ads, landing pages, or innovative offers, we want to see how you think outside the box and drive results.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply directly through our website. This way, we can quickly connect you with the right consultant and get the ball rolling on your application!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Numbers
As a Growth Marketing Manager, you’ll need to be fluent in metrics like CAC, LTV, and payback periods. Brush up on these figures before your interview, and be ready to discuss how you've improved them in past roles. This shows you're not just a creative thinker but also a data-driven decision-maker.
✨Showcase Your Creative Process
Prepare to talk about your approach to creative testing and optimisation. Bring examples of successful campaigns you've run, focusing on the hooks and angles that worked best. This will demonstrate your hands-on experience and ability to drive growth through innovative strategies.
✨Understand the Brand's Market
Research the wellness brand thoroughly. Understand their hero product, target audience, and current marketing strategies. Being able to discuss how you can enhance their DTC revenue engine will show that you're genuinely interested and ready to contribute from day one.
✨Be Ready for Rapid Fire Questions
Expect a fast-paced interview with lots of questions about your previous experiences and how you handle high-iteration environments. Prepare concise, impactful stories that highlight your ability to make quick decisions and adapt strategies based on performance data.
