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For Companies At a Glance
- Tasks: Lead the D2C growth engine and optimise revenue strategies for a wellness brand.
- Company: Fast-growing D2C wellness brand with a focus on innovation.
- Benefits: Competitive salary, share options, and a hybrid work environment.
- Other info: Inclusive workplace committed to diversity and career growth.
- Why this job: Join a dynamic team and make impactful decisions in a thriving market.
- Qualifications: Proven experience in scaling D2C brands and strong analytical skills.
The predicted salary is between 100000 - 120000 £ per year.
Overview
Our client is a high-growth D2C wellness brand entering its next scale phase and looking for a performance-driven Head of Growth to own and operate the full D2C revenue engine. The company has a single hero product operating mainly in the US market with significant traction and funding to scale to £100m+. This Growth Lead role is central to unlocking that next chapter and requires an experienced D2C Growth Lead with experience scaling £30-100m and beyond. A generous package will be created for the right experience.
This is an end-to-end growth ownership position where you will be responsible for revenue across acquisition, creative performance, funnel conversion, and lifetime value. As Head of Growth you will design, run, and continuously optimise the full DTC growth system. This is a highly collaborative team, so expect hands-on work across ads, data, landing pages, and creative testing. You’ll make fast, high-impact decisions that directly influence CAC, payback periods, and subscription economics.
You will lead paid media strategy across Meta, TikTok, and Google and be the architect to optimise funnels: Ad → Landing Page/Listicle → PDP. As Growth Lead you will own budget allocation, scaling logic, and structured experimentation and be able to build and run high-velocity creative testing systems (angles, hooks, formats). This role will see you test and refine landing pages, advertorials, and conversion flows to develop and iterate offers and drive post-purchase growth: upsells, cross-sells, retention levers while improving LTV:CAC ratios and payback periods over time.
This role is part of a highly collaborative and fast-growing marketing team across creative, strategy, influencers, design and CRM.
Ideal Candidate
- Experienced Growth Lead or Head of Growth, proven DTC operator (FMCG)
- Scaled from £30m-£100m and beyond
- Strong grasp of hooks, angles, UGC formats, and landing-page psychology
- Fluent in CAC, payback periods, and subscription economics
- Hands-on executor—not just a strategist or team manager
- Comfortable managing freelancers, creatives, and specialist agencies
Success Looks Like
- A consistent pipeline of scalable, winning creative concepts
- Improving CAC efficiency
- Higher funnel conversion rates
- Stronger LTV:CAC ratios and shorter payback periods
If you have a senior growth background from D2C and subscription FMCG wanting to be part of an amazing scale-up opportunity, apply for immediate consideration.
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we’re inclusive every day, helping our clients recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.
If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.
We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Growth Lead - D2C employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead - D2C
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in D2C growth. We want to see how you’ve driven revenue and improved CAC—make it easy for potential employers to see your impact.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like the one offering the Growth Lead role. A well-crafted message can open doors and show your genuine interest.
✨Tip Number 4
Stay updated on trends! Follow industry news and insights related to D2C and growth strategies. We need to be on top of our game, so when you get that interview, you can impress them with your knowledge and passion.
We think you need these skills to ace Growth Lead - D2C
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in D2C growth. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills: Since this role is all about optimising revenue and performance, include specific examples of how you've used data to drive decisions. We love numbers, so if you’ve improved CAC or LTV:CAC ratios, let us know!
Be Creative: This position requires a hands-on approach to creative testing. Share any innovative campaigns or strategies you've implemented in the past. We’re looking for someone who can think outside the box and bring fresh ideas to the table!
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply directly through our website. It helps us streamline the process and get you in front of the right people faster!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Numbers
As a Growth Lead, you’ll need to be fluent in metrics like CAC, payback periods, and LTV:CAC ratios. Brush up on these figures before your interview, and be ready to discuss how you've improved them in past roles. This shows you’re not just a strategist but also a hands-on executor.
✨Showcase Your Creative Testing Skills
Prepare examples of how you've designed and run high-velocity creative testing systems. Talk about specific angles, hooks, and formats that have worked for you. This will demonstrate your ability to optimise funnels and drive post-purchase growth effectively.
✨Collaborative Mindset
This role is all about teamwork, so be ready to discuss how you’ve collaborated with creatives, strategists, and agencies in the past. Share stories that highlight your ability to work cross-functionally and lead projects that required input from various stakeholders.
✨Be Ready to Make Fast Decisions
The company values quick, impactful decision-making. Prepare to discuss situations where you had to make rapid decisions that influenced CAC or conversion rates. Highlight your thought process and the outcomes to show you can thrive in a fast-paced environment.