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- Tasks: Create impactful digital marketing strategies for a fast-growing beauty brand.
- Company: Dynamic D2C beauty business with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work, mentorship, and growth opportunities.
- Why this job: Join a high-performance team and shape creative direction in a thriving industry.
- Qualifications: 2-5+ years in DTC marketing with strong creative and analytical skills.
- Other info: Inclusive culture that values diversity and supports personal development.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a fast-growing D2C business operating at the intersection of ecommerce, performance marketing and consumer psychology. With a rapidly expanding customer base and a data-led approach to creative, the business is scaling quickly and investing heavily in strategic, performance-driven content to fuel growth. They are now looking for an experienced Strategist to join their high-performance Growth team and take real ownership of creative direction across ads and landing pages. This is a hands-on, commercially focused role within a fast-paced, highly collaborative environment.
You will work closely with media buyers, designers, editors, UGC creators and landing page teams to turn insights, trends and customer psychology into high-converting creative that drives measurable results at scale.
What will I be doing?
- Developing creative concepts rooted in customer pain points, reviews, surveys & support insights
- Analysing competitor ads and platform trends across Meta, TikTok and YouTube
- Translating product benefits into hooks, angles, scripts and visual storylines
- Building structured creative testing roadmaps for planned, data-led experimentation
- Reviewing ad performance to identify winning hooks, fatigue signals & optimisation opportunities
- Using metrics - thumbstop ratio, hook rate, hold rate, CTR and CVR to inform creative decisions
- Turning performance insights into new creative iterations and test ideas
- Writing clear briefs for designers, editors, UGC creators and influencers
- Providing script structures, shot lists, messaging hierarchy and hook variations
- Ensuring creative execution aligns with strategic intent and positioning
- Developing landing page messaging including above-the-fold content, offers and objection handling
- Aligning ads and landing pages for consistent, conversion-led messaging
- Supporting a weekly creative testing pipeline across new concepts, iterations and formats
- Maintaining a creative insights library of winning hooks, angles, patterns and scripts
What do I need?
- 2–5+ years’ experience in DTC marketing, creative strategy, performance creative or paid social
- Strong preference for experience within beauty, wellness or supplement brands
- Proven track record of developing ad concepts that scaled effectively
- Experience collaborating with media buyers, designers or growth teams
- Deep understanding of consumer psychology, emotional triggers and direct-response marketing
- Ability to interpret ad performance data and translate insights into creative decisions
- Strong copywriting and scripting skills
- Highly structured thinker, able to build systems, not random tests
Nice to have
- Experience working with UGC creators or influencers
- Familiarity with CRO or landing page optimisation
- Knowledge of platform creative tools such as Meta Ads Library or TikTok Creative Center
- Comfortable reviewing creative using Figma or similar tools
What is on offer?
- Competitive salary up to £60k depending on experience
- Hybrid working with time in a London office
- Opportunities for ongoing learning, mentorship and development
- Direct access to senior leadership
- A genuinely ambitious, collaborative and performance-driven culture
Digital Marketing Strategist employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Strategist
✨Tip Number 1
Get your networking game on! Connect with folks in the beauty and skincare industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect Digital Marketing Strategist role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best ad concepts and campaigns. Use case studies to highlight how your creative strategies led to measurable results. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Stay ahead of the game by keeping up with the latest trends in digital marketing and consumer psychology. Follow industry leaders on social media, read blogs, and attend webinars. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
When you find a job you love, apply through our website! We make it easy for you to submit your application and get noticed. Plus, we’re all about supporting you in landing that dream role, so don’t hesitate to reach out if you need any tips or guidance along the way.
We think you need these skills to ace Digital Marketing Strategist
Some tips for your application 🫡
Show Your Creative Side: As a Digital Marketing Strategist, creativity is key! Make sure your application showcases your unique ideas and concepts. Use examples from your past work to illustrate how you've turned insights into compelling campaigns.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in DTC marketing and the beauty industry. We want to see how your skills align with our needs, so make it personal!
Highlight Data-Driven Decisions: Since we’re all about performance marketing, emphasise your ability to analyse data and translate it into creative strategies. Share specific metrics or results from previous campaigns that demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. This way, your application will be reviewed by the right people quickly, and you’ll be one step closer to joining our awesome team!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Audience
Before the interview, dive deep into the brand's target audience. Understand their pain points and preferences, especially in the beauty and skincare sector. This will help you tailor your responses and demonstrate that you can create compelling content that resonates with customers.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing creative concepts. Share specific examples of how you've turned insights into high-converting ads or landing pages. Highlight any structured testing roadmaps you've built and how they led to measurable results.
✨Familiarise Yourself with Performance Metrics
Brush up on key performance metrics like thumbstop ratio, CTR, and CVR. Be prepared to explain how you've used these metrics to inform your creative decisions in past roles. This shows that you not only create but also analyse and optimise effectively.
✨Collaborate and Communicate
Since this role involves working closely with various teams, emphasise your collaboration skills. Share experiences where you successfully worked with media buyers, designers, or UGC creators. Clear communication is key, so be ready to discuss how you ensure everyone is aligned on creative direction.
