At a Glance
- Tasks: Create and optimise CRM campaigns, write engaging copy, and analyse performance.
- Company: Fast-growing professional services company, recognised as a top workplace.
- Benefits: Up to £28k salary, 25 days holiday, remote work, and team socials.
- Other info: Gain hands-on experience with CRM tools and enjoy excellent career growth opportunities.
- Why this job: Kickstart your marketing career and make a real impact in customer communications.
- Qualifications: Degree in Marketing or related field, attention to detail, and eagerness to learn.
The predicted salary is between 28000 - 28000 £ per year.
Our client is a fast‑growing professional services company, recognised as one of The Sunday Times Best Places to Work, where every employee has the chance to make a real impact. They are now looking for a CRM Executive to join their team due to company growth. This is a brilliant opportunity for someone at the start of their marketing career who’s excited by customer communications, CRM, email marketing, customer journeys, data, and marketing technology.
Working closely with the Customer Retention Manager, you’ll help build and optimise customer communications across email, automated journeys and direct mail. You’ll gain hands‑on experience with CRM platforms, segmentation, automation, A/B testing and campaign analysis, with ongoing coaching, training and opportunities to take on more strategic CRM activity as you grow.
Responsibilities
- Build CRM campaigns – create, test and schedule regular customer emails
- Write engaging copy – support messaging and creative development
- Run A/B tests – test subject lines, layouts, CTAs and messaging
- Segment audiences – ensure communications are targeted and relevant
- Coordinate direct mail – test and deliver offline CRM activity
- Support lead generation – including Refer a Friend campaigns
- Analyse performance – identify opportunities to improve future communications
- Collaborate with stakeholders – ensure campaigns are accurate and delivered on time
- Support wider customer retention and marketing initiatives
Qualifications
- A degree (or equivalent experience) in Marketing, Business, Psychology or similar
- Excellent attention to detail and organisation
- Confidence using Microsoft Office, especially Excel
- An interest in CRM, customer experience and marketing technology
- A willingness to learn new tools and platforms
- Experience with email marketing platforms
- Understanding of customer journeys or CRM marketing
- Using AI tools for content or productivity
- Internship or project experience in marketing
What our client offers
- 25 days holiday + extra days for each year of service (up to 30)
- Enhanced family leave
- Nomad Policy – work abroad for up to 4 weeks a year
- Remote working for better balance
- Bi‑monthly Team Connect meetings
- Team socials + birthday and Christmas gifts
- Qualification bonus for insurance‑related learning
CRM Executive employer: Spotlight Recruitment
Join a leading healthtech company in London as a Growth Marketing Analyst, where you'll thrive in a dynamic and supportive work culture that values innovation and collaboration. With a competitive salary of up to £40k, generous holiday allowance, and engaging social events, this role offers recent graduates an excellent opportunity for professional growth and development in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Spotlight Recruitment who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Spotlight Recruitment.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Spotlight Recruitment and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Spotlight Recruitment
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Spotlight Recruitment.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
