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- Tasks: Create impactful ads and landing pages that drive results using consumer insights.
- Company: Fast-growing D2C brand at the forefront of ecommerce and performance marketing.
- Benefits: Competitive salary, hybrid work, mentorship, and a collaborative culture.
- Why this job: Join a dynamic team and shape creative strategies that fuel business growth.
- Qualifications: 2-5+ years in DTC marketing or creative strategy, preferably in beauty or wellness.
- Other info: Access to senior leadership and opportunities for ongoing learning.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a fast-growing D2C business operating at the intersection of ecommerce, performance marketing and consumer psychology. With a rapidly expanding customer base and a data-led approach to creative, the business is scaling quickly and investing heavily in strategic, performance-driven content to fuel growth.
They are now looking for an experienced Creative Strategist to join their high-performance Growth team and take real ownership of creative direction across ads and landing pages. This is a hands-on, commercially focused role within a fast-paced, highly collaborative environment. You will work closely with media buyers, designers, editors, UGC creators and landing page teams to turn insights, trends and customer psychology into high-converting creative that drives measurable results at scale.
What will I be doing?
- Developing creative concepts rooted in customer pain points, reviews, surveys and support insights
- Analysing competitor ads and platform trends across Meta, TikTok and YouTube
- Translating product benefits into hooks, angles, scripts and visual storylines
- Building structured creative testing roadmaps for planned, data-led experimentation
- Reviewing ad performance to identify winning hooks, fatigue signals and optimisation opportunities
- Using metrics such as thumbstop ratio, hook rate, hold rate, CTR and CVR to inform creative decisions
- Turning performance insights into new creative iterations and test ideas
- Writing clear briefs for designers, editors, UGC creators and influencers
- Providing script structures, shot lists, messaging hierarchy and hook variations
- Ensuring creative execution aligns with strategic intent and positioning
- Developing landing page messaging including above-the-fold content, offers and objection handling
- Aligning ads and landing pages for consistent, conversion-led messaging
- Supporting a weekly creative testing pipeline across new concepts, iterations and formats
- Maintaining a creative insights library of winning hooks, angles, patterns and scripts
What do I need?
- 2–5+ years’ experience in DTC marketing, creative strategy, performance creative or paid social
- Strong preference for experience within beauty, wellness or supplement brands
- Proven track record of developing ad concepts that scaled effectively
- Experience collaborating with media buyers, designers or growth teams
- Deep understanding of consumer psychology, emotional triggers and direct-response marketing
- Ability to interpret ad performance data and translate insights into creative decisions
- Strong copywriting and scripting skills
- Highly structured thinker, able to build systems, not random tests
- Comfortable working in a fast-paced, high-iteration environment
Nice to have
- Experience working with UGC creators or influencers
- Familiarity with CRO or landing page optimisation
- Knowledge of platform creative tools such as Meta Ads Library or TikTok Creative Center
- Comfortable reviewing creative using Figma or similar tools
What is on offer?
- Competitive salary up to £60k depending on experience
- Hybrid working with time in a London office
- Opportunities for ongoing learning, mentorship and development
- Direct access to senior leadership
- A genuinely ambitious, collaborative and performance-driven culture
Creative Strategist employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and maybe even a referral!
✨Tip Number 2
Show off your creative flair! When you get the chance to present your ideas, make sure to showcase your unique approach to problem-solving. Use visuals and examples that resonate with the role of a Creative Strategist.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's hot in DTC marketing and consumer psychology. Being able to discuss recent trends or successful campaigns can really impress during interviews.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better shot at getting noticed. Plus, it’s super easy to navigate!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Your Creative Side: As a Creative Strategist, we want to see your flair! Make sure your application reflects your creativity. Use engaging language and showcase your unique approach to problem-solving in your cover letter.
Tailor Your Experience: Don’t just list your past jobs; connect the dots! Highlight your experience in DTC marketing and how it relates to the role. We love seeing how your background aligns with our needs, especially in beauty or wellness.
Data-Driven Insights Matter: We’re all about that data! In your application, mention specific metrics you've worked with and how they influenced your creative decisions. Show us you can turn numbers into compelling stories.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you get noticed by the right people on our team!
How to prepare for a job interview at Spotlight Recruitment
✨Know Your Creative Concepts
Before the interview, dive deep into the company's products and understand their customer pain points. Be ready to discuss how you can develop creative concepts that resonate with their audience, using insights from reviews and surveys.
✨Analyse Competitor Strategies
Familiarise yourself with competitor ads on platforms like Meta, TikTok, and YouTube. Bring examples of what works and what doesn’t, and be prepared to share your thoughts on how the company can leverage these insights for their own campaigns.
✨Showcase Your Data-Driven Mindset
Highlight your ability to interpret ad performance data. Prepare to discuss specific metrics like CTR and CVR, and how you've used them in the past to inform creative decisions. This will show that you’re not just creative but also strategic.
✨Prepare for Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with media buyers, designers, or UGC creators. Be ready to discuss how you ensure alignment between creative execution and strategic intent.