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- Tasks: Lead content strategy and execution across various formats to engage the public.
- Company: Join a challenger agency transforming public engagement in real estate and infrastructure.
- Benefits: Enjoy a hybrid work model and the chance to make an immediate impact.
- Why this job: Be part of a fast-paced, founder-led business where your creativity drives influence.
- Qualifications: Strong B2B content marketing experience and excellent writing skills required.
- Other info: Spotlight Recruitment values diversity and inclusivity in the hiring process.
The predicted salary is between 42000 - 66000 £ per year.
Our client is a challenger agency transforming how major development projects engage with the public. They are looking for a strategic and creative Content & Engagement Lead to take ownership of their content engine, both strategy and execution. This is a hybrid role based in London ideal for someone who knows how to turn ideas into influence across multiple content formats.
The agency works at the intersection of real estate, infrastructure and public affairs — helping developers earn public trust by mobilising real residents to speak up for the places they care about. Their edge? Clarity, credibility and content that gets shared in the right rooms.
As Content Lead, you’ll drive their daily content output — from thought leadership on LinkedIn to high-trust emails, short-form video, comment responses and pitch decks. You’ll work closely with the founders and leadership team to shape and distribute smart, strategic content that builds influence and drives pipeline. You’ll own the content calendar, repurpose insights into compelling formats, and ensure every asset helps deepen engagement with target audiences.
We’re looking for someone who’s just as comfortable crafting a standout post as they are managing a content schedule or briefing a designer. You understand how content drives commercial outcomes, and you’re excited to work in a fast-moving, founder-led business where your ideas can make an immediate impact.
We’re looking for:
- Strong experience in B2B content marketing, brand journalism or comms with proven work across formats (posts, emails, decks, reports, etc.)
- Strong writing and editorial skills, with the ability to brief and manage visual or multimedia content
- Experience using LinkedIn as a B2B thought leadership platform
- Working knowledge of email marketing platforms (HubSpot or similar)
- Confidence working with senior stakeholders and clients
Bonus: experience in real estate, infrastructure or public affairs.
If you’re currently working in content marketing, brand communications or CRM and want to build content that earns attention and trust, apply with your CV today.
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we’re inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.
We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
Are you looking for a different role? Spotlight Recruitment would love to support your search — you can join our community of over 135,000 followers to keep updated on our latest marketing, digital, design and communications roles and blogs.
Content Lead employer: Spotlight Recruitment
Contact Detail:
Spotlight Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead
✨Tip Number 1
Familiarise yourself with the latest trends in B2B content marketing, especially within real estate and public affairs. This knowledge will help you demonstrate your understanding of the industry during interviews and discussions.
✨Tip Number 2
Engage with thought leaders on LinkedIn who are active in real estate and public affairs. Commenting on their posts or sharing relevant insights can help you build a network that may lead to referrals or recommendations.
✨Tip Number 3
Prepare a portfolio showcasing your best work across various content formats. Highlight projects where you've successfully driven engagement or influenced stakeholders, as this aligns with the role's focus on impactful content.
✨Tip Number 4
Research the agency's previous campaigns and content strategies. Being able to discuss their work and suggest potential improvements or new ideas during your interview will show your genuine interest and strategic thinking.
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B content marketing, brand journalism, and communications. Emphasise your strong writing and editorial skills, as well as any relevant experience with LinkedIn and email marketing platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content creation and your understanding of how it drives commercial outcomes. Mention specific examples of your work that align with the agency's focus on real estate, infrastructure, and public affairs.
Showcase Your Portfolio: If possible, include a portfolio or links to your previous work that demonstrate your ability to create engaging content across various formats. Highlight any thought leadership pieces or successful campaigns you've led.
Follow Application Instructions: Ensure you apply directly via the LinkedIn advert as specified. Double-check that all required documents are included and that your application is submitted before the deadline to increase your chances of being reviewed promptly.
How to prepare for a job interview at Spotlight Recruitment
✨Showcase Your Content Strategy Skills
Be prepared to discuss your approach to content strategy. Highlight specific examples where you've successfully developed and executed a content plan that drove engagement and influenced stakeholders.
✨Demonstrate Your Writing Prowess
Since strong writing is crucial for this role, bring samples of your work that showcase your versatility across different formats. Be ready to explain your thought process behind each piece and how it contributed to the overall strategy.
✨Familiarise Yourself with B2B Platforms
As LinkedIn is a key platform for this role, ensure you understand its nuances for B2B thought leadership. Prepare to discuss how you've leveraged LinkedIn in past roles to build brand presence and engage audiences.
✨Engage with Real Estate and Public Affairs Knowledge
If you have experience in real estate or public affairs, be sure to highlight it. Discuss how your understanding of these sectors can enhance your content creation and help the agency connect with its target audience effectively.
