At a Glance
- Tasks: Lead marketing strategy for Spotify's B2B SaaS business and drive growth initiatives.
- Company: Join Spotify, a leader in tech innovation and developer experience.
- Benefits: Flexible work options, extensive learning opportunities, and generous parental leave.
- Other info: Dynamic role with a focus on building high-performing teams.
- Why this job: Shape the future of tech marketing while impacting global enterprises.
- Qualifications: 10+ years in B2B SaaS marketing and experience with technical audiences.
The predicted salary is between 80000 - 100000 £ per year.
The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.
Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control. Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings. Our customers include global enterprises and Fortune 100 companies transforming their engineering culture.
This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.
What You'll Do
- Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand.
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers.
- Define clear positioning and differentiated messaging for technical B2B audiences.
- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities.
- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue.
- Lead event and community strategy to increase visibility and generate qualified pipeline.
- Scale marketing operations through strong planning, dashboards, and performance reporting.
- Build, mentor, and grow a high-performing, data-informed marketing team.
Who You Are
- You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing.
- You have 5+ years of experience leading and developing high-performing teams.
- You have experience marketing developer tools, infrastructure platforms, or technical SaaS products.
- You understand engineering culture and know how to communicate with technical audiences.
- You have owned revenue or adoption targets and can demonstrate measurable business impact.
- You have led digital performance marketing, paid acquisition, and growth funnel optimization.
- You are comfortable working with data, building forecasts, and using dashboards to guide decisions.
- You balance commercial thinking with strong product intuition and user-centered mindset.
- You bring structure and clarity to complex, ambiguous initiatives.
- You thrive in fast-moving environments and enjoy building new approaches from the ground up.
Where You'll Be
This role is based in London, UK. We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home.
Extensive learning opportunities, through our dedicated team, GreenHouse. Flexible share incentives letting you choose how you share in our success. Global parental leave, six months off - for all new parents. All The Feels, our employee assistance program and self-care hub. Flexible public holidays, swap days off according to your values and beliefs.
Head of Backstage Marketing employer: Spotify AB
Spotify is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Head of Backstage Marketing role based in London. With extensive learning opportunities through our dedicated team, GreenHouse, and flexible share incentives, employees are empowered to grow both personally and professionally. Our commitment to work-life balance is evident with global parental leave and flexible public holidays, making Spotify a truly rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Backstage Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Spotify AB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Spotify AB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Spotify AB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Spotify AB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Backstage Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Spotify AB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Spotify AB:Show us that you’ve done your homework! In your application, briefly mention what you admire about Spotify AB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Spotify AB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Spotify AB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Spotify AB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
