Spotify AB

About Spotify AB

Spotify AB is a leading digital music streaming service that provides users with access to millions of songs, podcasts, and videos from artists all over the world. Founded in 2006 in Stockholm, Sweden, Spotify has revolutionised the way people consume music by offering a platform that allows users to stream their favourite tracks on-demand.

The company operates on a freemium model, where users can choose between a free ad-supported version or a premium subscription that offers an ad-free experience along with additional features such as offline listening and higher audio quality.

Spotify’s mission is to unlock the potential of human creativity by providing a platform for artists to share their work and connect with fans globally. The company is committed to supporting artists through various initiatives, including Spotify for Artists, which provides tools and insights to help musicians grow their careers.

With a user base of over 400 million monthly active users, including more than 180 million premium subscribers, Spotify has established itself as a dominant player in the music industry. The platform is available in over 170 countries, making it accessible to a diverse audience.

In addition to music streaming, Spotify has expanded its offerings to include podcasts, becoming one of the largest podcast platforms in the world. The company invests heavily in original content and exclusive shows, further enhancing its value proposition to users.

Spotify is also known for its innovative use of technology, employing advanced algorithms and machine learning to provide personalised recommendations and curated playlists tailored to individual tastes.

As part of its commitment to sustainability, Spotify is actively working towards reducing its carbon footprint and promoting eco-friendly practices within the music industry.

Overall, Spotify AB continues to lead the charge in transforming how we experience music and audio content, making it a pivotal player in the entertainment landscape.