Spotify

Spotify is a leading digital music streaming service that provides users with access to millions of songs, podcasts, and videos from artists all over the world. Founded in 2006 in Stockholm, Sweden, Spotify has revolutionised the way people listen to music by offering a platform that allows users to stream their favourite tracks on-demand.

The company operates on a freemium model, where users can choose between a free ad-supported version or a premium subscription that offers an ad-free experience along with additional features such as offline listening and higher audio quality.

Core Activities

• Music Streaming: Spotify’s primary service is its vast library of music, which includes everything from mainstream hits to indie tracks.
• Podcasts: In recent years, Spotify has expanded its offerings to include a wide range of podcasts, catering to diverse interests and topics.
• Personalised Playlists: The platform uses advanced algorithms to create personalised playlists for users, enhancing their listening experience.

Spotify is committed to supporting artists and creators by providing them with tools to reach their audience and earn revenue through streams. The company also invests in technology and innovation to improve user experience and expand its services globally.

With a strong presence in the UK and around the world, Spotify continues to lead the music streaming industry, shaping the future of how we consume audio content. Its mission is to unlock the potential of human creativity by providing a platform for artists to share their work and for listeners to discover new sounds.