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- Tasks: Drive user acquisition through optimised PPC campaigns across Google, Bing, and Apple Search Ads.
- Company: Join Sporty Group, the fastest-growing online gaming brand partnered with global champions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of an innovative team shaping the future of online entertainment.
- Qualifications: 3+ years in performance marketing with strong analytical skills and PPC experience.
- Other info: Collaborative culture with a passion for sports and digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Sporty Group has partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao. We’re on the lookout for Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
As we continue to expand into new markets and scale our global footprint, we are looking for a Performance Marketing Manager to strengthen our PPC team and help drive growth across Google, Bing, and Apple Search Ads. In this role, you will manage and optimize campaigns across multiple countries, focusing on driving high-quality user acquisition and improving ROI through data-driven experimentation and continuous optimization.
What you’ll be doing:
- Execute and optimize performance marketing campaigns across Google Ads, Bing, and Apple Search Ads to drive user acquisition and ROI in multiple markets.
- Manage end-to-end campaign operations — from setup and keyword research to monitoring, testing, and optimization — ensuring consistent delivery of KPIs such as CPA, CTR, and conversion rate.
- Continuously test new bidding strategies, audience segments, and creative approaches to identify growth opportunities.
- Contribute to creative ideation by analyzing ad performance and testing new copy and asset variations.
- Analyze campaign performance data to extract insights and recommend actionable improvements, leveraging tools like Google Ads, AppsFlyer, and Looker.
- Collaborate with senior team members, as well as creative, analytics, and local marketing teams, to execute performance strategies and deliver impactful results across regions.
- Monitor market trends, competitor activities, and platform updates to ensure best-in-class campaign execution and identify new opportunities for scaling.
- Support budget management, pacing, and forecasting across assigned geos and channels.
- Contribute to team knowledge sharing by documenting learnings, best practices, and optimization frameworks.
What you’ll bring:
- 3+ years of hands-on experience in performance marketing, with a strong focus on Google Ads.
- Proven experience managing acquisition campaigns across multiple countries or regions.
- Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven optimization decisions.
- Proficiency with key tools such as Google Ads, Google Analytics (GA4), and BI tools (Looker or similar).
- Solid understanding of performance metrics, attribution models, and user acquisition funnels across web and app environments.
- Excellent attention to detail, organizational skills, and ability to handle multiple campaigns in a fast-paced environment.
- Collaborative attitude and strong communication skills, working effectively with creative, analytics, and local marketing teams.
- Passion for sports, digital marketing, and continuous learning in the evolving ad tech landscape.
Even better if:
- Experience with Bing and/or Apple Search Ads.
- Experience within the online sports betting, gaming, or fintech industry.
- Familiarity with automation tools, scripts, or bulk management workflows for PPC campaigns.
- Understanding of localization and cultural nuances when running campaigns across different markets.
- Previous experience with cross-platform measurement frameworks or multi-channel attribution.
Tech Stack / Role-Specific Tools:
- Google Ads (Search, Display, YouTube), Bing Ads / Microsoft Advertising, Apple Search Ads
- Google Analytics 4 (GA4), Looker / Data Studio for reporting, Google Tag Manager (GTM)
- Excel / Google Sheets for analysis
- Automation scripts or bid management tools — a plus
Performance Marketing Manager - PPC employer: Sporty
Contact Detail:
Sporty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - PPC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can help them grow their performance marketing efforts, especially in the sports betting space.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Sporty.
We think you need these skills to ace Performance Marketing Manager - PPC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with Google Ads, Bing, and Apple Search Ads, and don’t forget to showcase your analytical skills and any relevant achievements.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how your background aligns with our goals at Sporty. Be sure to mention any specific campaigns you've managed that relate to user acquisition.
Show Off Your Data Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics tools like Google Analytics or Looker to optimise campaigns. We love seeing numbers that back up your success!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Sporty
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of Google Ads, Bing, and Apple Search Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you’re not just familiar with the tools but have real-world experience in optimising performance.
✨Data is Your Best Friend
Prepare to talk about how you analyse campaign performance data. Bring examples of how you've used data to drive decisions and improve ROI. Being able to demonstrate a strong analytical mindset will set you apart from other candidates.
✨Show Off Your Collaborative Spirit
Since this role involves working closely with creative and analytics teams, be ready to share examples of successful collaborations. Highlight how you’ve communicated effectively with different teams to execute performance strategies and achieve impactful results.
✨Stay Ahead of Market Trends
Research current trends in the online gaming and sports betting industry. Be prepared to discuss how you keep up with competitor activities and platform updates. Showing that you’re proactive about market insights will demonstrate your passion for the industry and your commitment to continuous learning.