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For Companies At a Glance
- Tasks: Analyse marketing data to drive insights and optimise campaigns.
- Company: Join Sporty Group, a leading online gaming brand partnered with global champions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be part of an innovative team shaping the future of sports entertainment.
- Qualifications: Proficient in SQL and experienced in marketing analytics.
- Other info: Dynamic environment with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Sporty Group is a top‑ranked, fastest‑growing, and most successful online gaming brand in the world. We partner with champions such as Real Madrid FC, Michael Essien, and Eder Militao, and lead with innovation and exclusive sports content across SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM.
Sporty is expanding and building the world’s go‑to platform for everyday entertainment.
About the role
As a Marketing Analyst, you will play a critical role in driving insights and enabling data‑informed decision‑making across our marketing initiatives. You’ll contribute to new projects as we expand into new markets, products, and channels, while bringing fresh ideas on marketing optimization. This role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and non‑technical stakeholders. You will report to the Senior Marketing Analyst within the Business Intelligence (BI) team, with the Marketing team as your primary stakeholders.
What you’ll be doing
- Data Analysis: Dive into marketing data to provide valuable insights. Use SQL to extract and analyze data; identify trends, anomalies, and opportunities for optimization across campaigns and channels.
- Data storytelling: Clearly explain and summarize key insights to non‑technical stakeholders.
- Attribution models: Understand the value and discrepancies between attribution models in different ad platforms.
- App & Web Tracking: Monitor and analyze user behavior through mobile measurement partners (e.g., Appsflyer, Firebase).
- Investigate broken tracking issues, collaborating closely with Martech, BI, and Developers to ensure accurate data flow.
- Reporting and visualization: Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel to communicate insights effectively.
- Marketing metrics: Monitor and analyze key marketing metrics, including LTV, VTD, CPA, CPC, ROI, and more.
What you’ll bring
- Experience with SQL for data analysis.
- Experience with marketing analytics, working with different technical teams such as Martech and BI, and in‑depth knowledge of marketing metrics to derive actionable insights.
- Excellent communication and presentation skills.
- Hands‑on experience in reporting, dashboard creation with data visualization tools.
- Familiarity with marketing A/B testing, statistical models, and budget forecasting.
- Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer.
- Strong analytical thinking and problem‑solving skills.
Even better if you have
- Product analytics skills.
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Marketing Analyst employer: Sporty
Contact Detail:
Sporty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis and marketing insights. This will give you something tangible to discuss during interviews and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your SQL and marketing metrics knowledge. Be ready to discuss how you've used data to drive decisions in past roles. Practice explaining complex concepts in simple terms for non-technical folks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Sporty Group.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Show Off Your Analytical Skills: Make sure to highlight your experience with SQL and data analysis in your application. We want to see how you've used data to drive insights and decisions in your previous roles.
Communicate Clearly: Since you'll be sharing insights with both technical and non-technical folks, it's crucial to demonstrate your communication skills. Use clear language and examples in your application to show how you can make complex data understandable.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the Marketing Analyst role. We love seeing candidates who take the time to connect their background to what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Sporty Group!
How to prepare for a job interview at Sporty
✨Know Your Data
Before the interview, brush up on your SQL skills and be ready to discuss how you've used data analysis in past roles. Be prepared to share specific examples of how your insights have driven marketing decisions.
✨Master the Metrics
Familiarise yourself with key marketing metrics like LTV, CPA, and ROI. During the interview, demonstrate your understanding of these metrics and how they impact marketing strategies. This shows you’re not just a number cruncher but someone who understands the bigger picture.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. You might be asked to present findings to non-technical stakeholders, so being able to tell a compelling story with your data is crucial. Use examples from your experience to illustrate your points.
✨Show Your Collaborative Spirit
Highlight your experience working with cross-functional teams, especially with Martech and BI. Share examples of how you’ve collaborated with developers or other technical teams to solve tracking issues or optimise campaigns, as this role requires strong teamwork.
