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For Companies At a Glance
- Tasks: Analyse marketing data to drive insights and optimise campaigns.
- Company: Join Sporty Group, a leading online gaming brand partnered with top sports champions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make an impact in a fast-growing company while working with innovative marketing strategies.
- Qualifications: Experience in SQL, marketing analytics, and excellent communication skills.
- Other info: Dynamic team environment with exciting projects and career advancement opportunities.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Sporty Group is a topâranked, fastestâgrowing, and most successful online gaming brand in the world. We partner with champions such as Real Madrid FC, Michael Essien, and Eder Militao, and lead with innovation and exclusive sports content across SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM. Sporty is expanding and building the world's goâto platform for everyday entertainment.
As a Marketing Analyst, you will play a critical role in driving insights and enabling dataâinformed decisionâmaking across our marketing initiatives. You'll contribute to new projects as we expand into new markets, products, and channels, while bringing fresh ideas on marketing optimization. This role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and nonâtechnical stakeholders. You will report to the Senior Marketing Analyst within the Business Intelligence (BI) team, with the Marketing team as your primary stakeholders.
What you'll be doing:
- Data Analysis: Dive into marketing data to provide valuable insights. Use SQL to extract and analyze data; identify trends, anomalies, and opportunities for optimization across campaigns and channels.
- Data storytelling: Clearly explain and summarize key insights to nonâtechnical stakeholders.
- Attribution models: Understand the value and discrepancies between attribution models in different ad platforms.
- App & Web Tracking: Monitor and analyze user behavior through mobile measurement partners (e.g., Appsflyer, Firebase). Investigate broken tracking issues, collaborating closely with Martech, BI, and Developers to ensure accurate data flow.
- Reporting and visualization: Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel to communicate insights effectively.
- Marketing metrics: Monitor and analyze key marketing metrics, including LTV, VTD, CPA, CPC, ROI, and more.
What you'll bring:
- Experience with SQL for data analysis.
- Experience with marketing analytics, working with different technical teams such as Martech and BI, and inâdepth knowledge of marketing metrics to derive actionable insights.
- Excellent communication and presentation skills.
- Handsâon experience in reporting, dashboard creation with data visualization tools.
- Familiarity with marketing A/B testing, statistical models, and budget forecasting.
- Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer.
- Strong analytical thinking and problemâsolving skills.
- Even better if you have product analytics skills.
Marketing Analyst in London employer: Sporty
Contact Detail:
Sporty Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Analyst in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data analysis projects and marketing insights. This is a great way to demonstrate your analytical mindset and creativity to potential employers.
â¨Tip Number 3
Prepare for interviews by brushing up on your SQL and marketing metrics knowledge. Be ready to discuss how you've used data to drive decisions in past roles. Practice explaining complex concepts in simple terms for non-technical folks.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining our awesome team at Sporty Group.
We think you need these skills to ace Marketing Analyst in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Marketing Analyst role. Highlight your experience with SQL, data analysis, and any relevant marketing metrics. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how you can contribute to our team. Be sure to mention any specific projects or achievements that showcase your analytical mindset.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with tools like Metabase or Looker Studio. If you've created dashboards or reports before, let us know! We love seeing practical examples of your work.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you donât miss out on any important updates from us!
How to prepare for a job interview at Sporty
â¨Know Your Data
Before the interview, brush up on your SQL skills and be ready to discuss how you've used data analysis in past roles. Be prepared to share specific examples of how your insights have driven marketing decisions.
â¨Master the Art of Storytelling
Practice explaining complex data insights in simple terms. Think about how you can communicate your findings to non-technical stakeholders, as this will be crucial in your role. Use relatable examples to illustrate your points.
â¨Familiarise Yourself with Attribution Models
Understand the different attribution models used in marketing and be ready to discuss their pros and cons. This knowledge will show that youâre not just a data analyst but also someone who understands the bigger picture of marketing strategies.
â¨Showcase Your Reporting Skills
Prepare to talk about your experience with reporting and dashboard creation. Bring examples of dashboards you've created using tools like Metabase or Looker Studio, and be ready to explain how they helped inform marketing decisions.
