# Versant is hiring a Sr B2C Marketing Manager, International, GolfNow## Get the latest jobs to your inbox!1. Home2. /3. Jobs at Versant4. /5. Sr B2C Marketing Manager, International, GolfNowBelfast, gbPosted 3 days ago33 viewsUnlock Premium - Save Jobs, Set Alerts & Get Early Access### Job DescriptionWe are seeking a commercially minded B2C marketing leader to own the end-to-end growth of golfers booking through GolfNow across our International markets. The successful candidate will bring acquisition, conversion, lifecycle and retention together as one customer-growth engine, with clear accountability for measurable commercial outcomes.This role will be based in our International HQ offices in Belfast, Northen Ireland (hybrid working arrangements will apply)The International B2C Marketing Manager will be accountable for growing the number and value of golfers who book through GolfNow. They will set the consumer-growth strategy, make investment choices across the funnel, and turn customer and performance insight into programmes that improve acquisition, conversion, repeat booking and reactivation.In carrying out the key responsibilities of the role, the Senior B2C Marketing Manager will;* Build and own the International B2C marketing plan, aligning to commercial priorities, market opportunities and the wider GolfNow strategy. Translating customer and performance insights into clear growth choices.* Lead paid and organic acquisition strategy across search, social, affiliates and other relevant channels. Managing agencies and budgets to improve quality traffic, new bookers and cost-effective growth.* Own the journey from visit to booking. Identifing and prioritising opportunities across search, landing pages, app, checkout, offers and on-site merchandising to improve conversion and revenue per session.* Create a joined-up approach to CRM, email, push, in-app communications, segmentation, personalisation and triggered journeys. Growing repeat booking, reactivation and long-term customer value.* Use customer behaviour, market insight and test-and-learn activity to understand the golfer proposition, audiences and barriers to booking. Turning insight into practical marketing actions.* Own B2C reporting and narrative for the International business. Clearly explaining performance, investment decisions, risks and opportunities to senior stakeholders.* Develop and execute marketing plans for respective regions focused on acquisition, engagement, retention, and re-engagement – as well as post-reporting, evaluation and insights based on key KPIs.* Provide marketing/creative briefs that are informed by research, analytics, positioning, and key strategies, leading to compelling creative messaging and offers that deliver business results.* Collaborate with internal U.S.-based marketing teams to ensure creative execution and placements are aligned with strategy, as well as monitoring measurement/insights to guide optimizations.### Skills & TechnologiesB2C marketing strategyPaid and organic acquisition (search, social, affiliates)Conversion rate optimization (CRO)CRM and lifecycle marketing (email, push, in-app, personalization, triggered journeys)Customer segmentation and retention/reactivationPerformance analytics and KPI reportingTest-and-learn / experimentationAgency and budget managementStakeholder communication and reportingCreative briefing and campaign executionSponsored Featured Partner### Explore Biotech CareersDiscover exciting opportunities in biotechnology. Join innovative companies that are advancing healthcare and life sciences through cutting-edge research and development.Remote FriendlyCompetitive SalaryBiotechExplore Biotech JobsLearn More#### Salary InformationSalary: $80,000 - $110,000 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.Compare salaries in Belfast#### Create a Job AlertInterested in building your career at Versant? Get future opportunities sent straight to your email.Create AlertApply for this Job #J-18808-Ljbffr
