At a Glance
- Tasks: Support marketing campaigns and create engaging content for trail running and outdoor adventures.
- Company: Join SportsShoes, Europe's leading performance destination for running and the outdoors.
- Benefits: Full-time role with opportunities for travel, creativity, and collaboration.
- Other info: Work in a dynamic team and build relationships within the outdoor community.
- Why this job: Combine your passion for the outdoors with marketing to inspire adventurers everywhere.
- Qualifications: Love for trail running, strong organisational skills, and content creation experience.
The predicted salary is between 25000 - 32000 £ per year.
Reports to: Marketing Manager – Trail & Outdoors
Department: Marketing
Type: Full-time, Permanent
About SportsShoes
At SportsShoes, we are driven by greatness. Founded in 1982, we’ve grown from a local running store to be Europe’s leading performance destination for running and the outdoors. Our mission is simple: to power every runner and adventurer to run faster, go further and climb higher. We work with the world’s most iconic brands – Nike, adidas, ASICS, Salomon, Patagonia and more – while nurturing deep roots in the UK running community through events, partnerships and brand‑aligned athletes and creators. We’re growing fast, expanding internationally and redefining what performance retail looks like in a digital‑first world.
The Role
As Marketing Assistant – Trail & Outdoors, you will support the Marketing Manager in delivering SportsShoes’ marketing activity across the trail running and outdoor category. You’ll play a hands‑on role in content creation, brand activations, events and athlete/ambassador management, helping ensure our campaigns, social content and experiences inspire runners and adventurers to explore further. This role blends operational support with creative execution, giving you the opportunity to work across multiple platforms, social channels and the SportsShoes website while building deep knowledge of trail and outdoor marketing. You will work both independently and collaboratively with the marketing, buying, design and content teams.
Key Responsibilities
- Content and Brand Activations
- Assist the Marketing Manager in planning and activating brand campaigns for trail and outdoor partner brands.
- Work with the Marketing Manager to help plan the Trail and Outdoor seasonal calendar, analyse the performance of brand campaigns and contribute to shaping the short and long‑term strategy for the category.
- Coordinate samples for current and upcoming seasons, including briefing product photography shoots with the content team to create assets for the website and social media.
- Collaborate with design teams to produce social media posts aligned with SportsShoes’ Outdoor house style.
- Write copy for social posts to showcase products in an authentic SportsShoes tone of voice.
- Research, write and publish editorial content for the SportsShoes Advice Hub and wider trail/outdoor channels, covering trending topics, footwear and kit reviews, training, advice, nutrition guides, inspirational stories, and product insights. Work alongside the performance marketing team to ensure all content is optimised for SEO performance.
- Assist twice a year in collating the best and most relevant SportsShoes content for the catalogue and Run Journal, highlighting strong athlete and event storytelling, advice articles, and community‑focused features to support our ongoing content strategy.
- Events, Races & Community Activations
- Support the Marketing Manager in planning and executing events and activations, including sponsored trail races (Due North Trail Events, RunThrough, community runs and hikes), Kendal Mountain Festival, outdoor trade shows, and international trail events.
- Assist with hosting test and trial opportunities for the latest footwear and apparel.
- Travel and work weekends when required for events and activations.
- Working with Athletes and Ambassadors
- Assist in managing the SportsShoes athlete and ambassador teams, including the SportsShoes Pro Alpine Team.
- Support logistics for athlete kit, including ordering, branding, and distribution for testing or racing.
- Help plan race calendars, content capture, photoshoots and product seeding for athletes and ambassadors.
- Contribute to content plans and support on‑site at events.
- Cross-Functional Collaboration
- Work closely with marketing, buying, content and design teams to ensure campaigns and activations are delivered efficiently and to a high standard.
- Support the Marketing Manager in administrative and operational tasks, helping to maintain organisation across the trail and outdoor category.
About You
- Deep passion for trail running, hiking and outdoor adventure, with hands‑on experience in these activities.
- Knowledgeable about trail and outdoor products, including footwear, apparel and kit.
- Highly organised, with initiative and confidence to work both independently and collaboratively.
- Skilled in content creation, social media, copywriting and digital platforms.
- Willingness to travel and work weekends for events and activations when required.
- Able to work from the Shipley office (near Leeds) at least 3 times a week.
- Enthusiastic about building relationships with athletes, ambassadors, event organisers and the wider outdoor community.
Success in 90 days looks like:
- Fully integrated into the trail and outdoor marketing team, supporting campaigns, events and content initiatives.
- Assisting in the delivery of brand activations and content on site and online.
- Building strong working relationships with athletes, ambassadors, partner brands and internal teams.
Marketing Assistant - Trail and Outdoors in Shipley employer: SportsShoes.com
At SportsShoes, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Marketing Assistant in the Trail & Outdoors team, you'll have the unique opportunity to engage with passionate outdoor enthusiasts while working alongside iconic brands in a supportive environment that prioritises employee growth and development. With our commitment to innovation and community engagement, you'll find meaningful and rewarding experiences that inspire you to reach new heights in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Assistant - Trail and Outdoors in Shipley
✨Tip Number 1
Get to know the company inside out! Research SportsShoes, their mission, and their products. This way, when you chat with them, you can show off your passion for trail running and outdoor adventures.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events related to trail running and outdoor activities. Building relationships can give you an edge and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your content creation skills. Bring examples of your work that align with SportsShoes’ brand voice and marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the SportsShoes team.
We think you need these skills to ace Marketing Assistant - Trail and Outdoors in Shipley
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for trail running and the outdoors shine through. We want to see that you’re not just applying for a job, but that you genuinely care about the activities and community we serve.
Tailor Your Content:Make sure to customise your application to highlight relevant experiences in content creation and social media. We’re looking for someone who can write in an authentic SportsShoes tone, so show us what you've got!
Be Organised:We value organisation and initiative, so structure your application clearly. Use bullet points or headings to make it easy for us to see your skills and experiences at a glance. A well-organised application reflects how you’ll handle tasks in the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the SportsShoes family.
How to prepare for a job interview at SportsShoes.com
✨Know Your Trail and Outdoor Stuff
Make sure you brush up on your knowledge of trail running, hiking, and outdoor gear. Be ready to discuss your personal experiences and how they relate to the role. Showing genuine passion for the outdoors will definitely impress the interviewers!
✨Show Off Your Content Skills
Since this role involves content creation, be prepared to showcase your writing and social media skills. Bring examples of your previous work or even create a mock social media post that aligns with SportsShoes' tone of voice. This will demonstrate your creativity and understanding of the brand.
✨Be Ready to Collaborate
This position requires working closely with various teams. Think of examples from your past where you successfully collaborated with others. Highlight your organisational skills and how you can contribute to team projects, especially in fast-paced environments like events and activations.
✨Ask Smart Questions
Prepare thoughtful questions about the company’s marketing strategies, upcoming events, or their approach to community engagement. This shows your interest in the role and helps you understand how you can fit into their vision. Plus, it gives you a chance to engage in a meaningful conversation!
