Marketing Executive in London

The global sports industry is at a major turning point, with everything from consumer behaviour to financial models undergoing transformation. Driven by forces both inside and outside the sector, it’s an industry in constant evolution. Whether they’re long‑established or a new entrant, every business must adapt across every aspect of how they operate.

For over 15 years, SportsPro has served the B2B sports industry to help it navigate that change - connecting leaders, sharing intelligence, and spotlighting innovation to shape a smarter, more sustainable future for sport. By always looking ahead, SportsPro is the industry’s north star for what comes next.

This is a fantastic opportunity for an ambitious marketer to join a leading brand in the sports media and events industry, with a core focus on growing and engaging audiences for our digital subscription products. Working within a 5‑strong team, you will support the acquisition, conversion and retention of subscribers through compelling multi‑channel campaigns, strong creative execution and data‑led optimisation.

• Own marketing campaigns for our digital subscription products, helping to drive acquisition, nurture prospects and retain existing members through clear, engaging communications.
• Create and deploy multi‑channel campaigns across email, social media, websites, paid and partner channels, using platforms including HubSpot, Canva and WordPress.
• Take ownership of our webinar and whitepaper campaigns, from planning, campaign set‑up and audience targeting through to promotion, follow‑up communications and performance reporting.
• Support wider marketing campaigns across the business, including our events portfolio, helping to drive audience growth, delegate engagement and commercial campaign objectives.
• Write persuasive copy for emails, landing pages, social posts, adverts and marketing collateral, ensuring messaging is clear, consistent and tailored to the needs of our audiences.
• Design high‑quality marketing assets that bring campaigns to life and support both membership growth and wider commercial objectives.
• Use data and insight to understand campaign performance, identify opportunities for improvement and make recommendations that support acquisition, engagement and retention.
• Work closely with the marketing, editorial, commercial and product teams to ensure campaigns are well planned, professionally delivered and aligned with business priorities.
• Support the ongoing growth of the SportsPro brand by helping us reach new audiences, deepen relationships with existing ones and communicate the value of our products clearly.

This role is the perfect fit if you are a proactive marketing executive with strong all‑round marketing skills, a creative eye and an analytical mindset. You will be confident turning ideas into well‑executed campaigns and motivated by the opportunity to help grow a digital‑focused product.

• Strong general marketing skills, with an understanding of how to plan, deliver and optimise campaigns across multiple channels.
• A good understanding of acquisition and retention marketing, with an interest in what drives audiences to subscribe, engage and renew.
• Excellent copywriting and editing skills, with the ability to craft clear, compelling messaging for different audiences and channels.
• Strong design instincts and the ability to create polished, on‑brand marketing assets, ideally using tools such as Canva or similar platforms.
• An analytical mind, with confidence using data to assess campaign performance, spot trends and suggest practical improvements.
• Strong organisational skills and attention to detail, with the ability to manage multiple campaign deadlines and keep projects moving.
• Excellent communication skills and the confidence to work collaboratively across multiple teams.
• Experience with HubSpot, WordPress, and Canva is a bonus but not essential.

What we offer:

• A competitive annual salary commensurate with experience.
• The opportunity to work in a company that is a genuine leader within the sector and highly recognised for empowering employees.
• Ongoing training & coaching to allow you to develop your skills and build a successful career.
• The opportunity to work in a high‑quality team within a company where support, progress, integrity, and credibility are our leading values.
• Fantastic career opportunities within the wider business for stellar performers as we continue to grow worldwide.
• An inspiring and inclusive hybrid working environment in WeWork Victoria, London which offers a free barista, ping pong tables and plenty of social events.
• The opportunity for travel to attend our events.
• A private health care package.
• A diverse and rewarding culture, including regular incentives, awards, and recognition for over‑achievers.
• An exceptional opportunity to work within the competitive sports sector, shaping the future of the industry.