Copywriter

Sports Interactive are seeking a Copywriter to sit within our Marketing & Communications department. In this role, you’ll work closely with the Brand, Content and Community teams with a focus on crafting engaging copy for both the Football Manager brand and wider studio across all facets of marketing and comms. You will support the delivery of clear, engaging copy across a wide range of marketing and communications activity, contributing to campaigns and content by writing effective copy for a variety of channels, from advertising and CRM to product messaging and promotional materials. The role would suit a creative and adaptable writer who enjoys producing high‑quality copy, collaborating with others, and helping bring campaigns and communications to life for both new and existing audiences.

Key Responsibilities:

• Producing clear, compelling and creative copy for a range of marketing needs across brand and content initiatives through social, web, CRM, packaging, digital store pages, and other promotional materials.
• Collaborating with design, marketing and business development teams to ensure copy is aligned with content and brand strategies and meets legal and licensing requirements.
• Support the development and maintenance of a consistent brand tone of voice across platforms and touchpoints.
• Reviewing, editing and iterating copy based on feedback from stakeholders.
• Working closely with Community leads to provide clarity and guidance for any copy required for language localisation or translation.
• Managing assigned copy projects effectively, balancing multiple priorities, and delivering high‑quality work to agreed deadlines.
• Contribute to brainstorming sessions for creative campaigns and new initiatives.

Knowledge, Skills, and Experience:

• A minimum of 2-3 years’ experience working in a copywriting (or relevant role).
• Exceptional writing, editing and proofreading skills with a flair for storytelling.
• Familiarity with the major social media platforms and writing for digital‑first audiences.
• A collaborative mindset and the ability to thrive under tight deadlines in a fast‑paced environment.
• A willingness to learn, adapt, and take on constructive feedback.
• A passion for football is beneficial, with a good understanding of the discourse that surrounds the game and what topics/trends resonate most with fans.

Benefits of Working at Sports Interactive:

• Private Healthcare and Dental Plans.
• A range of Gym Membership options through our Benefits partners.
• Travel Insurance for yourself and your family.
• Subsidised mental health, therapy, and coaching sessions are available.
• Access to our on‑site physical and massage therapist services.
• Free access to games released under the SEGA Europe umbrella.
• Contributory Pension Scheme (up to 7% of annual salary).
• Regular events in collaboration with our partnered football clubs.
• Free onsite evening bar in our London HQ.
• A well‑stocked breakfast bar with cereals, fruits, teas, and coffees.
• Multiple clubs and societies to join e.g., book club and art workshops.
• Your club’s shirt personalised upon passing probation.
• Trophies & gift cards for length of service milestones.
• Cupcakes delivered on your birthday.

What is it like to work here?

We approach everything with passion, whether that is making our mark on the football industries or doing our bit for the world around us. We want to share that outlook with everyone who shows up to work here each day. For us, talent wins games, but teamwork wins titles. All our roles require a level of Studio attendance to help us collaborate effectively and stay connected as a team. Collaboration is the key to constantly topping our best. Everyone's contribution counts, no matter which part of the business you are in. We encourage and support our people in driving your own growth and realising your full potential. But, more than anything else, we are a team. A team with a down‑to‑earth dynamic, that has a lot of fun doing what we do. And whether that’s technical tweaks or fine‑tuning our creative process, everything is geared at producing the best game possible for our players. To do that, we need to be tenacious and ambitious and not be afraid of switching things up. It is these principles that have enabled us to produce a game that has defined year after year, and that will continue to push us for many more to come. We’re also a London Living Wage employer and boast one of the lowest staff turnover rates in the industry. We are proud to be an equal opportunities employer and encourage applications from any relevant candidate irrespective of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion, or belief. SI is proudly a Disability Confident Committed employer, and we are dedicated to ensuring our recruitment process is inclusive and accessible. Our studio has disabled access and facilities but please ensure you advise us if you require any other reasonable adjustments to be made to support you during the recruitment process.

Our Values:

• Keep collaborating: Teamwork wins titles – Here, ideas belong to everyone, whatever department you’re part of. Collaboration lets us score more as a team than we could individually.
• Be flexible: We think fast and adapt faster. The football and entertainment worlds never stand still, so we keep progressing and switching things up to stay ahead.
• Stay Tenacious: We don’t overlook the details. Everything we do is about producing the best game possible, in other words, never settle.
• Show Ambition: Let your drive lead the way – Your individual outlook can give everyone the edge. Make the studio’s purpose personal and let your drive lead the way.
• Bring the Passion: Have fun doing your thing – Don’t be fooled, what we do is not a game. Making our players’ passion come to life is our passion.
• Consider the Bigger Picture: Keep things in perspective – We want our impact to be a positive one. From built‑in work/life balance to initiatives covering the most important topics of today, we have what matters in focus.