Head of Social and Content in London

The gaming studio behind Football Manager, founded in 1994, became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms. To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.

As the Football Manager audience and brand grows, so does the ambition and demand of our content output. With a significant volume of content produced in-house across social, written content, partnerships, and PR, we are now looking for a Head of Social & Content to lead this function into its next phase. This role owns the planning, creation, and distribution of content across social platforms and all owned channels. We’re looking for a creative leader with deep, hands-on social expertise. Someone who knows how to craft compelling content, understands platform best practices instinctively, and can turn brand stories into high-performing, audience-first content across formats and channels. They will lead and elevate a growing content team, setting the creative vision, shaping the stories we tell, and ensuring our content drives meaningful engagement, growth, and brand impact.

Key Responsibilities

• Lead social content strategy with a deep understanding of platform mechanics, trends, and best practices.
• Own the creative vision and guide development for social and content storytelling across different formats, lengths and platforms, driving growth and engagement.
• Lead annual and quarterly planning, ensuring a balanced mix of always-on, campaign, and reactive content.
• Define content pillars, individual channel strategies, and success metrics across social platforms and owned channels.
• Monitor performance, analyse insights, and optimise content to drive engagement and growth.
• Continuously learn and evolve our approach as platforms and behaviours change.
• Lead, inspire, and develop a multi-disciplinary content team across social, written content, partnerships, and PR, encouraging creativity, experimentation, and ownership.
• Be a hands-on leader who can both guide and execute when needed.
• Manage resourcing, workflows, and priorities to ensure efficient delivery.
• Work closely with brand, community, and leadership teams to ensure content aligns with wider business goals.
• Leverage and identify key partnerships (club, media, influencer) to amplify stories and maximise reach.
• Maintain a robust understanding of our products alongside a comprehensive awareness of the wider football landscape.
• Stay abreast of cultural, media, and platform trends to ensure the brand remains relevant and competitive.

Knowledge, Skills & Experience

• A proven social and content leader, either already at ‘Head of’ level or ready to step up from a high-performing senior, hands-on role.
• Deeply experienced in crafting social content that drives growth and engagement for brands.
• A natural storyteller. You know how to hook audiences, structure narratives, and adapt stories for different platforms and formats.
• Fluent in platform best practices and what makes content perform.
• Creative, curious, and constantly plugged into how social and content are evolving.
• Comfortable leading teams, mentoring talent, and raising the creative bar.
• Strategic in thinking, practical in execution.
• Excellent communication and stakeholder management skills.
• Prior exposure to gaming, football, or related industries is highly advantageous.

Benefits of Working at Sports Interactive

• Subsidised mental health, therapy and coaching sessions are available.
• Contributory Pension Scheme (up to 7% of annual salary).
• Free onsite evening bar in the Sports Interactive London HQ.
• A well-stocked breakfast bar with cereals, fruits, teas, and coffees.
• Regular events in collaboration with our partnered football clubs.
• Access to our on-site physical and massage therapist services.
• Multiple clubs and societies to join e.g., book club and art workshops.
• Free access to games released under the SEGA Europe umbrella.
• A range of Gym Membership options through our Benefits partners.
• Access to Private Healthcare and Dental Plans.
• Travel Insurance for yourself and your family.
• A personalized football shirt upon passing probation.

What is it like to work here?

We approach everything with passion, whether that is making our mark on the gaming and football industries or doing our bit for the world around us. We want to share that outlook with everyone who shows up to work here each day. For us, talent wins games, but teamwork wins titles. Collaboration is the key to constantly topping our best. We believe everyone matters, no matter which part of the business you are in, so we encourage and support our people in driving your own growth and realising your full potential. But, more than anything else, we are a team. A team with a down-to-earth dynamic, that has a lot of fun doing what we do. And whether that’s technical tweaks or fine-tuning our creative process, everything is geared at producing the best game possible for our players. To do that, we need to be tenacious and move quickly, and not be afraid of switching things up. It is these principles that have enabled us to produce a game that has defined year after year, and that will continue to push us for many more to come.

Our flexible working culture gives you the opportunity to optimise your workload, with in-office, hybrid, and remote working options dependent on role. So, if you want a work/life balance, we are behind you. Because while we live to create extraordinary games, we know that is not all you have got going on. You can trust that we always keep things in perspective, fostering an environment where work can be more than just a job. We’re also a London Living Wage employer, boast one of the lowest staff turnover rates in the industry and are proud to have won the ‘Best Places to Work’ award by Gamesindustry.biz in large company category in 2023.

We are proud to be an equal opportunities employer and encourage applications from any relevant candidate irrespective of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion, or belief. SI is proudly a Disability Confident Committed employer, and we are dedicated to ensuring our recruitment process is inclusive and accessible. Our studio has disabled access and facilities but please ensure you advise us if you require any other reasonable adjustments to be made to support you during the recruitment process.

Our Values

• Keep collaborating: Teamwork wins titles - Here, ideas belong to everyone, whatever department you’re part of. Collaboration lets us score more as a team than we could individually.
• Be flexible: We think fast and adapt faster. The football and entertainment worlds never stand still, so we keep progressing and switching things up to stay ahead.
• Stay Tenacious: We don’t overlook the details. Everything we do is about producing the best game possible, in other words, never settle.
• Show Ambition: Let your drive lead the way - Your individual outlook can give everyone the edge. Make the studio’s purpose personal and let your drive lead the way.
• Bring the Passion: Have fun doing your thing - Don’t be fooled, what we do is not a game. Making our players’ passion come to life is our passion.
• Consider the Bigger Picture: Keep things in perspective - We want our impact to be a positive one. From built-in work/life balance to initiatives covering the most important topics of today, we have what matters in focus.