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For Companies At a Glance
- Tasks: Deliver high-energy customer service and support sales performance in a fast-paced retail environment.
- Company: Join Sports Direct, part of the dynamic Frasers Group with exciting growth plans.
- Benefits: Competitive pay, flexible hours, discounts, and career development opportunities.
- Other info: Opportunities for progression and nationally recognised qualifications available.
- Why this job: Gain valuable retail skills while working in a supportive team atmosphere.
- Qualifications: Passionate about retail, confident communicator, and adaptable to business needs.
The predicted salary is between 10 - 12 £ per hour.
At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role for you. With a large and growing store network and ambitious plans for the future, we’re continuing to change the game in retail.
Why Join Us
- Competitive hourly rate + sales commission
- Flexible working hours to fit around your lifestyle
- Monthly group rewards and recognition
- Uniform discount and 20% discount across Frasers Group brands
- Discounted gym membership
- Career development opportunities, including nationally recognised qualifications and internal training programmes
- A fast-paced, supportive team environment
Pay rates and benefits may vary depending on age and location.
Job Description
As a Casual Sales Assistant, you’ll play a key role in delivering a high-energy, customer-focused experience on every shift. You’ll support customers on the shop floor, maintain excellent store standards, and contribute to driving sales performance all while developing valuable retail skills in a fast-moving environment.
- Engage with every customer to deliver outstanding service
- Use product knowledge to provide tailored recommendations
- Actively contribute to achieving and exceeding store targets
- Maintain store presentation through stock replenishment and organisation
- Support visual merchandising standards in line with the Sports Direct brand
Operational Support
- Assist with deliveries and stock processing
- Ensure pricing is accurate and up to date
- Support stock counts and inventory accuracy
Qualifications
- Customer-focused with a passion for retail
- Confident, friendly, and a strong communicator
- Flexible and adaptable to business needs
- Driven to achieve goals and contribute to team success
- Proud to represent the Sports Direct brand and values
- Available to work a range of shifts, including evenings, weekends, and holidays
Your Development
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Sports Direct and the wider Frasers Group.
Additional Information
Our Values:
- Think Without Limits – Move fast, be bold, and bring the team with you
- Own It and Back Yourself – Take responsibility, master the basics, and drive results
- Be Relevant – Stay connected to our people, our partners, and the planet
Due to high levels of interest, vacancies may close early. We recommend applying as soon as possible.
(TEMPLATE 2025-26) Casual Sales Assistant - Sports Direct employer: Sports Direct
Contact Detail:
Sports Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (TEMPLATE 2025-26) Casual Sales Assistant - Sports Direct
✨Tip Number 1
Get to know the Sports Direct brand inside out! Familiarise yourself with their products and values. This way, when you chat with the team or during interviews, you can show off your knowledge and passion for retail.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or at local events. A friendly chat can go a long way in making a lasting impression and might even get you a referral!
✨Tip Number 3
Be flexible and ready to adapt! Show that you’re willing to work various shifts, including evenings and weekends. This flexibility is key in retail and will make you stand out as a candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Sports Direct team and ready to take on the challenge!
We think you need these skills to ace (TEMPLATE 2025-26) Casual Sales Assistant - Sports Direct
Some tips for your application 🫡
Show Your Passion for Retail: When you're writing your application, let your love for retail shine through! We want to see how excited you are about providing top-notch customer service and being part of a dynamic team.
Tailor Your Application: Make sure to customise your application to highlight the skills and experiences that match the job description. We’re looking for confident communicators who can engage with customers, so don’t hold back on showcasing those abilities!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your sentences are easy to read and get straight to the good stuff about why you’d be a great fit for us.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure it gets into the right hands quickly. Plus, we love seeing applications come directly from our future team members!
How to prepare for a job interview at Sports Direct
✨Know the Brand
Before your interview, take some time to research Sports Direct and the Frasers Group. Understand their values, mission, and what sets them apart in the retail industry. This knowledge will help you demonstrate your enthusiasm for the brand and show that you're a good fit.
✨Showcase Your Customer Service Skills
As a Casual Sales Assistant, customer service is key. Prepare examples from your past experiences where you've gone above and beyond for a customer. Highlight your ability to engage with customers and provide tailored recommendations, as this aligns perfectly with what they’re looking for.
✨Be Ready for Role-Play Scenarios
During the interview, you might be asked to role-play a customer interaction. Practice common scenarios, like handling a complaint or recommending a product. This will help you feel more confident and show your potential employer that you can handle real-life situations on the shop floor.
✨Ask Thoughtful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team culture, training opportunities, or how success is measured in the role. This shows your genuine interest in the position and helps you determine if it’s the right fit for you.